Amazon’s Prime Day 2017 is a 30-hour event this year

Amazon has added an extra six hours to this year’s Prime Day event, now a 30-hour period scheduled to begin at 9 p.m. ET July 10 and last through July 11.

As in the past, Prime members will get exclusive deals throughout the duration of the event, with Alexa-exclusive voice shopping deals for Prime members who have any of Amazon’s voice-assistant devices or Alexa-enabled Fire TVs or tablets.

Amazon is also expanding Prime Day to more countries, adding India, China and Mexico to its list of countries with Prime Day events. According to the announcement, users in China and Mexico will be able to shop local deals and select deals from other countries via the Amazon Global Store.

“Our members love Prime Day,” says Amazon Prime VP Greg Greeley in the release announcing this year’s event. “We have been thrilled by the response over the last two years. It is inspiring us to make it even better this year for Prime members.”

In addition to the announcement, Amazon shared the following video showing how its global operations team is preparing for this year’s event:

This is the third year Amazon has hosted Prime Day. Last year, the company reported Prime Day was its biggest shopping day ever, with online orders up 60 percent over the previous year. This year’s announcement claims SMBs (small and medium-sized businesses) and entrepreneurs that were part of 2016’s Prime Day had nearly triple the number of orders compared to 2015.

Amazon says SMBs and entrepreneurs will make up nearly 40 percent of the sellers offering Prime Day Lightning Deals this year.