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MarTech » Performance Marketing » Amazon reaches $100B in annual sales

Amazon reaches $100B in annual sales

CEO Jeff Bezos says Amazon is the fastest company ever to reach the $100 billion sales milestone.

Amy Gesenhues on May 18, 2016 at 2:48 pm

amazon-earnings-stock2-ss-1920
Amazon announced yesterday that it has reached $100 billion in annual sales.

According to a report from The Seattle Times, CEO Jeff Bezos told the audience at Amazon’s annual shareholder meeting, “We are the fastest company to ever reach that milestone.”

Amazon Web Services (AWS) — the e-commerce company’s cloud computing division — is also set to reach a major milestone this year, on its way to $10 billion in sales. Amazon says AWS is now bigger than Amazon.com was 10 years ago and is growing at a faster rate.

After facing harsh criticism over the treatment of its employees in a New York Times story last August, Amazon used its letter to shareholders to comment on the company’s culture:

[blockquote cite = “Amazon’s annual letter to shareholders”]A word about corporate cultures: for better or for worse, they are enduring, stable, hard to change. They can be an advantage of disadvantage… We never claim that our approach is the right one — just that it’s ours — and over the last two decades, we’ve collected a large group of like-minded people. Folks who find our approach energizing and meaningful.[/blockquote]

In addition to the Amazon Web Services growth, Amazon said its Prime memberships are growing as well — up 51 percent last year. The Seattle Times reports Bezos told shareholders, “Our goal with Amazon Prime, make no mistake, is to make sure that if you are not a Prime member, you are being irresponsible.”


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


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About The Author

Amy Gesenhues
Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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