Martech: Martech is Marketing Logo
  • Topics
    Transformation
    Operations
    Data
    Experience
    Performance
    Management
    Special Reports
    All Topics
  • Conference
  • Webinars
  • Intelligence Reports
  • White Papers
  • What is MarTech
    Mission
    Team
    Newsletter
    Search Engine Land
    Third Door Media

Processing...Please wait.

MarTech » Digital Transformation » Twitter Says Promoted Tweets Will Be Served To Logged Out Visitors

Twitter Says Promoted Tweets Will Be Served To Logged Out Visitors

Logged in or not, Twitter ads are coming! New targeting will allow advertisers to reach the entirety of Twitter with their messaging.

Greg Finn on December 10, 2015 at 9:00 am

twitter-logo-small-1920Over the past year, Twitter has had a bit of a growth problem, though ad revenues have shown nice growth. A new ad targeting option test released today gives marketers the ability to advertise to signed-out users, an addition that will help monetize traffic regardless of increased account growth.

The new targeting will allow advertisers to reach the 500+ million people who visit Twitter each month without logging in. Previously, Twitter couldn’t monetize this traffic, and advertisers couldn’t reach those visitors. The 500+ million number includes both those direct visitors on the Twitter.com domain and those who click through from a Google search result — essentially anyone who lands on a desktop version of a Twitter page:

Signed-Out-Tweet

Of course, targeting logged-out users may not be as lucrative to advertisers, as they won’t have access to the plethora of targeting and demographic options that Twitter offers for logged-in users. The announcement states that advertisers can “with a single click — expand their campaigns from Twitter to a much larger audience,” so expanding existing campaigns to the total Twitter audience could be completed with a mouse click.

The initial iteration of these ads will be only promoted Tweets and Videos on the desktop and web versions of profile pages and Tweet detail pages. The first locations that will have access will be the US, the UK, Japan and Australia, with more countries planned in the future.

For more information, please see the official Twitter Blog.


New on MarTech

    Unveiling our first MarTech Intelligence Report on email marketing platforms

    How product analytics can unite marketing and product teams to boost customer lifetime value

    Create a B2B GTM strategy that buyers, execs and revenue teams love

    Martech failure? 50% say loyalty programs don’t offer much value

    5 tips for building customer trust during the supply chain crisis

About The Author

Greg Finn
Greg Finn is the Director of Marketing for Cypress North, a company that provides world-class social media and search marketing services and web & application development. He has been in the Internet marketing industry for 10+ years and specializes in Digital Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.

Related Topics

Digital TransformationPerformance Marketing

Get the daily newsletter digital marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS

June 7, 2022: Master Classes

September 28-29, 2022: Fall

Start Discovering Now: Spring

Learn More About Our MarTech Events

June 14-15, 2022: SMX Advanced (virtual)

November 14-15, 2022: SMX Next (virtual)

March 8-9, 2022: Master Classes (virtual)

Learn More About Our SMX Events

Webinars

Data-Driven Answers to Achieve Omnichannel Success

Is Your Marketing Stack Ready for Omnichannel CX?

Outrank in Organic Search with These 5 Core Tactics

See More Webinars

Intelligence Reports

Enterprise SEO Platforms: A Marketer’s Guide

Enterprise Identity Resolution Platforms

Email Marketing Platforms: A Marketer’s Guide

Enterprise Sales Enablement Platforms: A Marketer’s Guide

Enterprise Digital Experience Platforms: A Marketer’s Guide

Enterprise Call Analytics Platforms: A Marketer’s Guide

See More Intelligence Reports

White Papers

Reputation Management For Healthcare Organizations

Unlock the App Marketing Potential of QR Codes

Realising the power of virtual events for demand generation

The Progressive Marketer’s Ultimate Events Strategy 2022 Worksheet

CMO Guide: How to Plan Smart and Pivot Fast

See More Whitepapers

Receive daily marketing news & analysis.

Processing...Please wait.

Topics

  • Transformation
  • Operations
  • Data
  • Experience
  • Performance
  • Management
  • All Topics
  • Home

Our Events

  • MarTech
  • Search Marketing Expo - SMX

About

  • What is MarTech
  • Contact
  • Privacy
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS

© 2022 Third Door Media, Inc. All rights reserved.