Martech: Martech is Marketing Logo
  • Topics
    • Customer & Digital Experience
    • Digital Transformation
    • Data
    • Marketing Management
    • Marketing Operations
    • Performance Marketing
    • Special Reports
    • All Topics
  • Conference
  • Webinars
  • Intelligence Reports
  • White Papers
  • What is MarTech

Processing...Please wait.

MarTech » Performance Marketing » TechDirt Threatened With AdSense Closure For Reporting On Racy Videos That YouTube Puts Ads On

TechDirt Threatened With AdSense Closure For Reporting On Racy Videos That YouTube Puts Ads On

Another week, another loony story involving Google AdSense. This time, publisher Techdirt has been told to remove ads from a page with content deemed too racy for AdSense — even though Google itself runs ads against the same exact content. I’m Too Sexy For My AdSense… Techdirt.com, a long-standing and respected tech publication, wrote on […]

Ginny Marvin on May 30, 2014 at 9:00 am | Reading time: 2 minutes

google-adsense-logo-1920

Another week, another loony story involving Google AdSense. This time, publisher Techdirt has been told to remove ads from a page with content deemed too racy for AdSense — even though Google itself runs ads against the same exact content.

I’m Too Sexy For My AdSense…

Techdirt.com, a long-standing and respected tech publication, wrote on Thursday that it received notice from Google’s AdSense team demanding that it take AdSense ads off a news article. The article covered an intellectual property lawsuit where a porn star sued rapper Bow Wow for using video of her pole dancing in one of his music videos without permission.

Techdirt points out there was no actual nudity or porn involved in the story and that it was a news story. What it did include were the two videos involved in the case which showed the pole dancing.

In an email from the AdSense policy team, TechDirt was told that if AdSense ads weren’t removed from the page within three days, the whole account would be shut down. The AdSense policy states, “Publishers are not permitted to place Google ads or AdSense for search (AFS) search boxes on pages with adult or mature content.”

But Not If That Content’s On YouTube

Here’s the kicker. As Techdirt points out, both of the videos are on YouTube and can be seen with ads served by Google running next to them. An ad was showing up on the Bow Wow video today.

Google ad on suggestive video Youtube

Techdirt appealed, but was rejected because, it was told, “It looks like the video in question is fairly suggestive (i.e., there is a picture of a stripper pole).”

So what gives? How can Google claim a publisher can’t monetize a page because it contains content which Google itself is monetizing?

Why Regulate What Google Already Allows Advertisers To Regulate?

It would make somewhat more sense if Google didn’t give advertisers controls over the types of content they want their ads shown next to. But they do.

Right in AdWords advertisers can opt-out of content categories including sexually suggestive content defined as “Provocative pictures, text, and more.”

AdWords Sensitive content categories

What is the point of offering this option to advertisers if having their ads shown next to sexually suggested content is against the AdSense policy?


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


New on MarTech

    Work in Progress Limits: Getting started with the Agile Marketing Navigator
    Amazon decision to use Nielsen is big boost for beleaguered rating service
    TransUnion partners with Canvas Worldwide to boost omnichannel CX
    A new way to find the tech talent you need 
    The only two things that matter in marketing

About The Author

Ginny Marvin
Ginny Marvin was formerly Third Door Media’s Editor-in-Chief, running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

Related Topics

Performance Marketing

Get the daily newsletter digital marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS The MarTech Conference logo.

September 28-29, 2022: Fall

Start Training Now: Master Classes

Start Discovering Now: Spring



The SMX Conference logo.

Start Training Now:: SMX Advanced

November 14-15, 2022: SMX Next

March 8-9, 2022: Master Classes

Webinars

Tracking Growth From Organic Search

Beyond the Buzzword: Transform Digitally to Drive Organic & SEO Growth

Leap or Linger: Determining Which Ad Platforms to Test for Your B2B Brand

See More Webinars
Intelligence Reports

Enterprise Marketing Performance Management Platforms: A Marketer’s Guide

Enterprise Customer Journey Orchestration Platforms: A Marketer’s Guide

Enterprise Account-Based Marketing Platforms: A Marketer’s Guide

See More Intelligence Reports
Featured White Paper

The CMO’s Formula To 3x Your Digital Marketing Campaign Results

See More Whitepapers
Search Our Site

Receive daily marketing news & analysis.

Processing...Please wait.

Topics

  • Transformation
  • Operations
  • Data
  • Experience
  • Performance
  • Management
  • All Topics
  • Home

Our Events

  • MarTech
  • Search Marketing Expo - SMX

About

  • What is MarTech
  • Contact
  • Privacy
  • Terms Of Use
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS

© 2022 Third Door Media, Inc. All rights reserved.