LinkedIn announces a new podcast network
This creates opportunities for B2B brands to get podcast content in front of professional audiences.
LinkedIn is piloting its own podcast offering, known as the LinkedIn Podcast Network. The pilot program will include shows about topics such as technology, recruiting and mental health, from external experts as well as its own in-house news team.
Why we care. Podcasts aren’t just for true crime, politics and comedy any more. HubSpot launched its own podcast network back in summer of 2021 aiming to put engaging content in front of marketers and marketing operations professionals. LinkedIn now follows with podcast content clearly aimed at users’ professional personas.
But be patient. Brands can’t just publish on this new channel — there’s a process. Existing podcasts can express an interest in participating by filling out this form.
Dig deeper: HubSpot’s roadmap for building community through content
Where to listen. All LinkedIn Podcast Network shows will be available globally on LinkedIn by following the podcast hosts and subscribing to their weekly newsletters. These shows are not exclusive to the professional social media network — they can also be listened to on other podcast platforms, like Apple Podcasts and Spotify.
Additional reporting by Kim Davis
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