Marketing Day: October 4, 2012
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Tumblr Has Its First Analytics Platform Via Partnership With Union Metrics Brands and marketers finally have an analytics option to help understand activity and engagement on Tumblr. It’s called Union Metrics […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Tumblr Has Its First Analytics Platform Via Partnership With Union Metrics
Brands and marketers finally have an analytics option to help understand activity and engagement on Tumblr. It’s called Union Metrics for Tumblr, and it’s the result of a formal partnership between Tumblr and Union Metrics — the same company that offers the TweetReach analytics service for companies using Twitter. Union Metrics says its new service […]
- LinkedIn Company Pages Receive A Slick, “Timeline-y” Upgrade
A small number of company pages saw a fresh new format during a limited test. Today, all 200 million company pages are receiving the same treatment. The update was officially pushed out this morning and the new pages will show to all users. The pages didn’t just get a new look, but also some new features. The […]
- One Down: Google Settles With Publishers Over Book Scanning
The Association of American Publishers (AAP) announced today that it had settled long-standing litigation with Google over its book scanning project. Google was sued in late 2005 by the AAP (and individual publishers) and the Authors Guild on behalf of writers. The litigation sought more than $100 million in damages for copyright violations. The settlement of the […]
- Facebook Reaches One Billion People & Releases TV Ad
Facebook announced they have hit a billion active users and to celebrate they released a TV ad. The TV ad goes through the events, life cycles and routines people go through on a daily basis and explores those emotions conveying how Facebook is there to help you keep track of the things that connect you. […]
- Twitter Broke Another Tweet Record And, Sorry TechCrunch, But You Bet It Matters
The first U.S. Presidential debate on Wednesday night led to yet another — and completely unsurprising — record for Twitter activity. The Twitter communications team spread the news shortly after the debate ended, saying that the debate topped activity during both the Republican and Democratic National Convention and was “the most tweeted about event in […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Google’s August & September Updates: Panda, Knowledge Graph, Page Quality & SafeSearch
- 5 SEM Tips For A Successful 2012 Holiday Season
- This Post On SEO Will Win The Pulitzer Prize
- “Blueprint” Search Analytics Service Launched By Vanessa Fox
- Google Maps For Mobile: An iPhone User’s Guide
- Google Maps Mobile Gets Street View, Aimed At Helping iOS Users
- SMX East 2012 Live Blogging Coverage: Day Two
Online Marketing News From Around The Web:
Analytics
- Comparing Your Customer Acquisition Marketing Channels With Google Analytics Segments, online-behavior.com
- Four Analytics Mistakes That Even Experienced Analysts Make, online-behavior.com
- Monitoring SEO with Custom Alerts for in Google Analytics, www.lunametrics.com
- Privacy, Web Analytics, Google and Ketchup, www.advanced-web-metrics.com
- The Ultimate Guide To Google Analytics Event Tracking, thefuturebuzz.com
Blogs & Blogging
- How to Use Video for Your Blog When You Lack Onscreen Confidence, bestbloggingtipsonline.com
- Are Blog Subscribers the Only Success Metric?, spinsucks.com
Business Issues
- AAPL: iPhone 5′s Amazing 93% Margin on NAND, Per RBC, blogs.barrons.com
- Google warns of more Motorola cuts, revises up third quarter bill, Reuters
- Microsoft to launch Surface at midnight on October 26th, www.theverge.com
- Poland set to Yelp loud and proud!, Yelp Official Blog
- How to Differentiate Your Content, geofflivingston.com
Conversion Optimization
- The Perfect Landing Page Recipe, unbounce.com
General Internet Marketing
- 4 Reasons Why Your Marketing Will Die Without Integration, socialfresh.com
- 3 Benefits of Using an RSS Reader for Link Building, www.polepositionmarketing.com
- 5 Handy SEM Tools, www.ppcassociates.com
- KitchenAid Mistakenly Tweets Joke About Obama’s Dead Grandmother, AdWeek
- KitchenAid Rogue Tweet Shows, Yet Again, Why Social Needs Mature Talent, thefuturebuzz.com
- What to Look for When Hiring a Social Media Community Manager, Social Media Today
- Facebook Is Scanning Your Private Messages For Links, thenextweb.com
- Facebook’s Billion Users and What It Means for Your Business, www.conversocial.com
- Five Reasons To Join App.net Now, Read/Write Web
- How to establish your site socially, www.koozai.com
- ShopIgniter Announces Igniter 4.0, the First Social Media Marketing Suite for Product Promotion and Commerce, www.shopigniter.com
- The Reddit Marketing Field Guide [Infographic], prestigemarketing.ca
- The Underlying Problem with KitchenAid’s Disgusting Dead Grandma Tweet, Marketing Pilgrim
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