Marketing Day: April 18, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Time’s “Most Influential” List Snubs Zuckerberg, Googlers, Includes Tim Cook, Marc Andreesen People love rankings, lists — and awards. And publishers love them too because the sell issues and drive page […]

on April 18, 2012 at 5:04 pm | Reading time: 5 minutes
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Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

  • Time’s “Most Influential” List Snubs Zuckerberg, Googlers, Includes Tim Cook, Marc Andreesen

    People love rankings, lists — and awards. And publishers love them too because the sell issues and drive page views. Lists and awards inspire jealousy and envy and they’re often controversial accordingly. This is also part of the appeal. The new Time “100 Most Influential People in the World” is kind of ridiculous. Or perhaps […]

  • IAB & PwC: Online Ad Spending Resumed Pre-Recession Growth Rates In Record 2011

    Online advertising spend topped $30 billion (coming in at $31.7 billion) for the first time in 2011, with a 22% growth rate over 2010, marking a return to pre-recession rates of growth. The Interactive Advertising Bureau (IAB) and Pricewaterhouse Coopers (PwC) today released revenue numbers for the full year of 2011, which also included the […]

  • Google To Back Branding Measurement Standards With “Brand Activate”

    Citing the conventional wisdom that a lack of branding impact metrics is hindering ad dollars from moving online, Google today unveiled an initiative it’s calling “Brand Activate,” which involves the adoption of branding-oriented metrics and the roll-out of tools to measure them across its product portfolio. The initiative gives a strong push to industry-wide standards […]

  • Welcome To The Neighborhood

    First impressions are a big deal, especially in email. Most subscribers will only ask to join an email program once. As senders, though, we have schedules to keep… emails going out the door every month, week, every day. With those operational demands, it’s easy to consider triggered or transactional messages to be necessary evils compared […]

  • Mark Zuckerberg Bypassed Facebook Board, Bankers & Lawyers During Instagram Deal

    While Mark Zuckerberg only owns 28% of Facebook, he still maintains 57% of voting rights. Zuckerberg flexed this power freely during the Facebook-Instagram deal, reaching a deal in just 3 days without consulting outside sources. The Wall Street Journal reports that Zuckerberg and Kevin Systrom, CEO of Instagram, worked out the deal over three days of […]

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Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the martech community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.

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About the author

Matt McGee
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Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.

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