IAB Podcast Upfront highlights rebounding audiences and increased innovation
IAB's podcast event showcased talent and technology that will drive double-digit growth for digital audio in the coming years.
Marketing artificial intelligence (AI)
OpenAI’s Sam Altman predicts AI will handle 95% of tasks outsourced to agencies today. Here’s what it means for the future of marketing.
Fuel for your marketing strategy.
IAB's podcast event showcased talent and technology that will drive double-digit growth for digital audio in the coming years.
Here’s how aligning sustainability goals with smart digital marketing tactics can simultaneously improve your ROI and reduce emissions.
ChatGPT product that searches the web and cites sources when answering questions would be seen as a significant challenge to Google.
On the hunt for something new? Check out who's hiring in martech this week.
Simplify lead scoring with this two-part model that focuses on identifying ideal prospects and their recent engagement behaviors.
Marketing artificial intelligence (AI)
There are good, defined use cases for generative AI, as well as over-ambitious use cases that can bring us to the brink of the trough of disillusionment.
Marketing artificial intelligence (AI)
Last year 3000 new martech "tools" were released. More than 75% were genAI-based and many of those re-branded ChatGPT content generators.
A step-by-step workshop approach to defining the key 'entry points' where your product or service can solve customers' pressing pains.
HubSpot's $617.4 million revenue for the first quarter of the year beat analyst expectations for the ninth consecutive quarter.
Marketing artificial intelligence (AI)
OpenAI’s Sam Altman predicts AI will handle 95% of tasks outsourced to agencies today. Here’s what it means for the future of marketing.
Ride-hailing app Curb launches Curb Journey Connect, allowing advertisers to plug into mobile and in-cab screens in over 40 U.S. markets.
Tips for adapting and diversifying your marketing measurement techniques for sustained success in a cookieless future.
New tools for automated branding and campaign building aimed mainly at SMBs and non-profits.
Hackers are finding ways to steal biometric identifiers, like facial recognition and fingerprints. Here’s how to avoid data breaches.
DOJ hammered Google over search ad price manipulation and more in its closing statement for the landmark anti-trust trial.
Current and upcoming tools in Ads Manager’s Advantage+ creative suite aim to cut down on creative production time for scaled-up campaigns.
The martech space is certainly growing rather than consolidating, but the growth is in small solutions and solutions incorporating pre-existing AI models.
What you need to know about martech consolidation, atomization of specialist tools and the untapped potential of generative AI in martech stacks.
Maximize team efficiency by explicitly requesting work, documenting asks, using project management tools for transparency and more.
Angelina Eng from the IAB and Ken Zachmann, CEO, Diverge Digital Media, discuss issues around customer identity without third-party cookies
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: how to score and act on leads among existing customers.
Marketing artificial intelligence (AI)
Salesforce adds information from third-party systems to Service Cloud in addition to the data available in Data Cloud.
Diversity and inclusion in marketing
Diversity drives success, but only if it's in both your content and your organization.
April's update also includes changes to permission for both users and admins.
Optimization and personalization
Tactics to build customer trust in your marketing through transparent data practices and consent-driven personalization.
Overcome the absence of trust in marketing. Develop a data-driven process for campaign planning aligned to cross-departmental metrics.
The latest updates will help you transform business operations with AI-assisted workflows and big service updates.
Dive into the systemic issues hindering creativity in B2B marketing and how to strategically leverage advertising for long-term brand growth.
This week, top publishers and adtech companies provided a glimpse of the future of advertising and viewing experiences for connected consumers.
Marketing artificial intelligence (AI)
Meta adding chatbots to everything isn't going too well; and, what happens when a Catholic bot ordains itself?
The latest Shopping Index from Salesforce shows very small growth YoY. Are shoppers holding back?
Here’s how AI-powered solutions from Demandbase, Anteriad and 6sense can help you find and engage the right decision-makers.
Marketing artificial intelligence (AI)
The six new features include ways to acquire high-value customers, manage budgeting and re-connect with former customers.
Experience management platform Qualtrics has rolled out new tools and features, many powered by AI.
Here's what you need to know about B2C marketing, key B2C strategies, challenges facing B2C marketers and trends for 2023 and beyond.
Marketing artificial intelligence (AI)
The information storage services provider uses Conversica’s MAP integration to roll out two-way conversations across marketing, sales and customer care.
Video can be a simple way to make emails more engaging, convey information to customers and generate more conversions.
Learn how a strategic approach to social media can help brands drive significant bottom-line results
Gain a competitive edge by ensuring your marketing technology stack is always optimized for operational excellence.
Brian talks about why less is definitely more when it comes to email marketing and his long involvement with Paul Newman's Hole in the Wall Gang Camp.