59 Percent Of Retailers Have Already Started Their Holiday Promotions [Survey]

With September upon us, 59 percent of retailers in the US and UK have kicked off their holiday promotional campaigns, according to ChannelAdvisor’s 2015 Online Retail Survey.

As more consumers begin holiday researching and shopping well ahead of Black Friday, retailers plan to start their holiday promotions earlier than last year. In addition to starting sooner, to increase sales this year, retailers said their top strategy is to offer more holiday sales.

Retailers are depending on strong holiday performance. Nearly three quarters (74 percent) of retailers said at least 20 percent of annual sales come during the holiday season.

Black Friday and Cyber Monday have been key profit days. Among US retailers, 41 percent said Black Friday was the most profitable day of the year, with 47 percent of UK retailers saying the same.

Expectations are high for 2015 holiday sales performance. Among those surveyed, 82 percent expect sales to increase; 21 percent of those expect holiday sales to increase over 15 percent from last year.

The full survey is available for download here.

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

About The Author

Ginny Marvin

Ginny Marvin was formerly Third Door Media’s Editor-in-Chief, running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.