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5 ways to transform your lead engagement and sales process

Align sales and marketing throughout the buyer’s journey.

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Your lead engagement process involves a lot of moving parts. It requires harmony between people and technology to work properly. But reality gets in the way. Even the most thoughtfully designed lead engagement processes fall prey to Murphy’s Law—anything that can go wrong, will—leading to disjointed Sales and Marketing relationships, awkward customer experiences, and ultimately lost revenue. While Account-Based Marketing provides the data and insights to drive personalization, left solely on human-powered customer engagement, it is not as effective in consistently delivering personalization at scale.

Conversational AI is great at delivering consistency and scale but relies on data-driven insights to deliver personalization. Imagine the possibility if you could take all the rich insights from an ABM platform and marry it with the capabilities of Conversational AI to deliver personalization at scale. That’s how Conversational ABM is born.

Join Conversica to learn how Conversational AI helps Demand Gen and Marketing Ops leaders ward off Murphy’s Law; ensuring alignment between Sales and Marketing throughout the buyer’s journey and driving delightful experiences for prospects and customers. 

Register today for “5 Ways Conversational AI Transforms Your Lead Engagement and Sales Process,” presented by Conversica.


About the author

Cynthia Ramsaran
Contributor
Cynthia Ramsaran was director of custom content at Third Door Media, publishers of Search Engine Land and MarTech. A multi-channel storyteller with over two decades of editorial/content marketing experience, Cynthia’s expertise spans the marketing, technology, finance, manufacturing and gaming industries. She was a writer/producer for CNBC.com and produced thought leadership for KPMG. Cynthia hails from Queens, NY and earned her Bachelor's and MBA from St. John's University.

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