Good morning, Marketers, and Marketing Operations professionals
Because we’re trying to speak to both of you, but we know you’re each hardwired a little differently. (Okay, that’s a generalization — I’ve met CMOs from an ops background who are clearly very much marketers too. But you know what we mean.)
A new report from MO Pros (see below) offers a portrait of today’s marketing ops professional: Gen Z or Millennial, not always feeling well-compensated, looking for problems to solve — including on side projects as well as in their career role.
How much do marketers and marketing ops sit around the same table? I was speaking with a content marketer, very much on the creative side of her organization (a high profile agency). She said she had started attending marketing ops meetings in order to understand better what was possible and how to frame her requests to them.
Baby steps, but to paraphrase the old song, the marketer and the MO pro should be friends.
Kim Davis
Editorial Director