What’s the difference between agentic AI and generative AI?
Two types of AI are dominating the conversation around artificial intelligence. That could change tomorrow at the rate AI is moving.
More from MarTech: Page 8
How SEO agencies can earn recurring revenue with site management services
Many SEO pros already have what it takes to generate ongoing income by embracing website maintenance (even hosting).
Marketing automation vendor Act-On acquired for $53 million
One of the oldest players in the MAP market sells to a Washington-based SPAC.
How to use modern language models for enhanced sentiment analysis
Beyond simplistic sentiment charts, AI now dives into context, purpose and emotion to reveal what really drives customer opinions.
Why smart marketers should front-load spending in 2025
From political shifts to market instability, here’s why marketers should accelerate budgets and prepare for change this year.
HubSpot’s SEO collapse: What went wrong and why?
Organic traffic has dropped big time for HubSpot, considered by many to be the gold standard of B2B vendor blogs.
Marketing artificial intelligence (AI)
AI-powered martech news and releases: January 23
Elon Musk says OpenAI doesn't have the funds for AI infrastructure project Stargate. The Tesla CEO has a strong case for his argument.
10 martech predictions of what won’t happen in 2025
Predicting what will happen gets all the attention, but knowing what won't happen can be every bit as valuable.
Google test doubles down on the priority of your review content
Learn more about a new UGC experiment in running in Google Business Profiles.
How to promote data literacy in your marketing team
Create accessible reports, tell compelling data stories and build a data-savvy marketing team that drives better results.
Bombora integrates with Audigent’s PMPs
Bombora's B2B marketing customers can now reach audiences through Audigent's private marketplaces.
What can marketers learn from the Savannah Bananas?
If you're trying to master social media, video and authenticity, you can learn a lot from the Bananas. Just don't bunt.
Meta ad spend up 15% last quarter as TikTok sees sharp drop
Despite the holiday blues, ad spending on TikTok was up 27% for the entire year.
Unilever’s Ben & Jerry’s campaign shows why RMNs are the future
Combining data-driven, privacy-conscious, real-time personalized advertising strategies with Foodpanda's RMN got Unilever a delicious result.
Optimization and personalization
6 ways marketers can use Clay to enrich data and build campaigns
Data enrichment vendor Clay now has a valuation of $1.25 billion, and it's more than a tool for cold emailers.
How 3 companies are reinventing event marketing with SoLoMo
Create unforgettable experiences and boost event attendance by using a combination of social, local and mobile strategies.
Ensuring precision and clarity in digital project specs
How long is a piece of string? Here’s how service providers and clients can better work together to define project deliverables and set realistic expectations.
Make 2025 the year your video creative shines
Join our webinar to learn how Connected TV blends high-impact video with digital targeting to elevate your advertising.
Questions to ask marketing automation vendors during a demo
If you're considering buying or upgrading a marketing automation solution be sure to ask vendors these questions.
Customer experience: how to make enterprise doors authentically different
Sponsored by Semrush, written by Miriam Ellis, edited by Nichola Stott Last year, Semrush published a terrific roundup of 65 customer retention statistics, two of which really caught my eye in thinking about perennial problems faced in implementing local SEO for large local enterprises: These are substantial statistics which highlight how significant money can be both saved and […]
Marketing artificial intelligence (AI)
Are AI tools shaping your intentions more than you realize?
Uncover the subtle ways AI tools guide decisions and the importance of transparency in a world where our intentions are commodified.
Content atomization: Maximize ROI by repurposing your best ideas
Expand your reach and efficiency by transforming core content into multiple assets tailored for various platforms — an in-depth guide.
What is Salesforce cooking up for marketers in its Spring 2025 release?
Agentforce and data management are among the themes for marketers in the Spring 2025 updates from Salesforce.
Like Lin-Manuel Miranda or Gene Kelly; Marketers can now be triple threats
Marketers can now be triple threats with data, creative and optimization power.
Marketing artificial intelligence (AI)
How to clear 5 hurdles to AI adoption in marketing analytics
Tackle key challenges like data complexity, cost and skills gaps with a practical, use-case-driven approach.
Marketing artificial intelligence (AI)
Story-driven marketing campaigns: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Story-driven approaches to multichannel campaigns.
Are your CX metrics hurting your customer experience?
Setting performance goals against CX metrics like NPS, CSAT or CES can backfire, demotivate employees and harm customer experiences.
Why your local enterprise’s best PR team is unpaid
Take organic PR to the next level by putting UGC at the core of your marketing strategy.
The marketing community reacts, as the clock runs out on TikTok (for now)
Social media, data collection, politics… It’s a soap opera for the 21st century and the finale is likely yet to come.
The latest jobs in martech
On the hunt for something new? Check out who's hiring in martech this week.
Content management systems (CMS)
How to select a CMS that powers SEO, personalization and growth
A CMS isn’t just about content. Selecting the right platform ensures better SEO, personalized experiences, and scalable infrastructure.
Microsoft Clarity launches Google Ads integration
Microsoft Clarity's new Google Ads integration gives marketers visibility into post-click behavior, allowing them to track user interactions.
3 must-follow marketing copy rules to win your prospects’ trust
Write compelling marketing copy that builds credibility, sets you apart from competitors and drives customer decisions.
CDP consolidation continues, as Rokt scoops up mParticle
Is this officially a wave of consolidation crashing over the CDP space? It certainly looks that way.
Marketing artificial intelligence (AI)
AI-powered martech news and releases: January 16
GenAI companies have a problem: It costs more the more people use it. And OpenAI CEO Sam Altman says, "People use it much more than we expected."
IAB expects digital advertising growth to slow considerably this year
Lack of ad spending for the Olympics and elections cuts growth to 7.3%, down from last year's 11.8%.
What martech practitioners can learn from a NASA engineer
Learn from NASA’s approach to communication, testing and leadership to drive better outcomes in martech projects.
Marketing artificial intelligence (AI)
Are marketers trusting AI too much? How to avoid the strategic pitfall
Marketers risk losing their strategic edge by depending too much on AI tools. Here’s how to balance automation with critical thinking.
Tackling video marketing fragmentation
Smart Video Everywhere from Adomni challenges the fragmentation of the video marketing channel.
2025 metrics that matter: How to future-proof your marketing
Learn 2025’s key metrics, trends, and strategies to future-proof your business and boost performance by up to 50%.