Forecast: In 2015, There Will Be About 4 Android Devices For Every Windows Or Mac/iOS Device In 2015

Android devices already beat Windows, Mac and iOS devices by a wide margin, and a new forecast from Gartner sees that growing even more in 2015. PC Get Slight Boost, Still Outpaced By Mobile Gartner predicts “a relative revival of the global PC market” this year, driven by enterprise upgrades. However it says tablets will outsell […]

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Android devices already beat Windows, Mac and iOS devices by a wide margin, and a new forecast from Gartner sees that growing even more in 2015.

PC Get Slight Boost, Still Outpaced By Mobile

Gartner predicts “a relative revival of the global PC market” this year, driven by enterprise upgrades. However it says tablets will outsell PCs next year (which has been predicted before).

The PC now lives in a multi-device world — getting larger with wearables — and will never again have the centrality they once had.

Gartner IT forecast

I’m sure this is discussed in a report somewhere; however the Gartner press materials don’t talk about the relative share of PC operating systems and how Google Chrome is doing vs. Mac or Windows. Macs have been able to maintain their price premium but otherwise there’s enormous downward price pressure on PCs in part because of Google Chrome’s low price points.

Mobile phone “shipments” (not equal to sales) will outpace PCs by at least 6X in 2015 according to the forecast. Gartner says that  “smartphone sales will represent 88 percent of global mobile phone sales by 2018 — up from 66 percent in 2014.”

Android Rules, When It Comes To Operating System

With that comes the following estimate of operating system share:

Global OS share Gartner

When viewed as a whole, the device market is dominated by Android with Windows and iOS/App reaching near parity in 2015. Accordingly there will be almost four Android devices for each Windows device in the world in 2015 according to Gartner. When it comes to Mac/iOS, it will be nearly five-to-one in Android’s favor.


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


About the author

Greg Sterling
Contributor
Greg Sterling is a Contributing Editor to Search Engine Land, a member of the programming team for SMX events and the VP, Market Insights at Uberall.

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