Who wants things removed from Google under the newly declared “right to be forgotten” in the European Union? A convicted cyberstalker, an attempted murderer, a politician, a business with bad reviews and a pedophile are among those making such requests to Google. Yesterday, the BBC noted the first three of the cases listed below. Marketing Land has […]
The headline of today’s Chitika North American smartphone usage report is that Windows Phone has finally and firmly established itself as the number three operating system. It now has the third-largest share of web traffic among mobile OSs in North America. According to Chitika’s examination of “hundreds of millions of US and Canadian smartphone-based online ad impressions” in […]
Aiming to aid brands with their in-the-moment marketing, Spredfast today announced the release of Spark, a new social media dashboard that enables users “to tune into timely moments and conversations the minute they start.” We’ve well documented the trend of newsjacking — most recently and notably Arby’s and Pharrell Williams’ hat — by socially savvy […]
Pinterest bills itself as “the world’s largest human created collection of things,” with more than 30 billion pins on 750 million boards. It’s a treasure trove of data about user interests that Pinterest digs into to serve more relevant related content to Pinners. Today, it shared some interesting information about Pinterest user behavior that could […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: New AdSense “Magazine” Ads Render Text Ads In Display Formats Google has launched a new AdSense ad format in which text ads are rendered in display formats called magazine ads. Publishers […]
Google has launched a new AdSense ad format in which text ads are rendered in display formats called magazine ads. Publishers that opt to only show display ads on their sites may now have text ad advertisers entering auctions for those ads. When a text advertiser wins an auction, the ad will appear in the […]
Toronto-based Capital C is out with a couple of videos that were created for TEDxColumbiaSIPA, which took place last week . Each video takes a look at the “stupidification of society” brought about by social media’s penchant for encouraging ever shorter, less informative and downright stupid content as opposed to more thoughtful content. The first […]
Rinse and repeat. Those words have become a meme in American culture. Where did they come from. I’m betting you know! That’s right. “Rinse and repeat,” the familiar instructions on almost every bottle of shampoo sold in the U.S. since… well, probably since shampoo has been sold. Even though we suspect that instruction might be […]
Mobile devices are our own personal Sherpas — or, as Woz said in his popular keynote, “your most trusted advisor in the world.” Marketers are soaking up real-time info based on our location-based needs so they can reach relevant consumers’ hands whenever and wherever — ideally in the Last Mile of the purchase cycle. This […]
Buffer, the social media scheduling and analytics tool, is introducing a useful new feature today — the ability to pull RSS feeds into its dashboard. It will allow users of Buffer’s paid product to have an automatically populated queue of content to share on their connected social media accounts. It other words, it could be […]
If Google Glass is going to gain widespread consumer acceptance, it’s going to happen on the strength of the apps that are available for it. So with Google re-opening Glass sales earlier this week, it’s surely not a coincidence that the company just announced that three well known companies in the travel and hospitality space […]
A study from Advancement of Artificial Intelligence this year took on the task of figuring out how and why Twitter users interact with the favorite function. It turns out that there are more uses than you may think. There were 10 main types of favoriting actions that were identified — showing that the little star […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Facebook’s iOS Related Content Test Could Be A Boon For Marketers Facebook wants check-ins to be more social, which could be good news for marketers. Facebook is testing a new iOS […]
Facebook wants check-ins to be more social, which could be good news for marketers. Facebook is testing a new iOS feature that shows users related information after they check into locations or post activity-based status updates. So if someone checks into Yosemite National Park, he might see a list of friends’ Yosemite posts and photos […]
Adobe made several product announcements at its customer Adobe Summit EMEA in London today relating to its Media Optimizer and Analytics products. The company updated the predictive modeling algorithms used by Media Optimizer for campaign optimization across channels. With the integration of Adobe Analytics providing a direct flow of data into Media Optimizer, the modeling […]
The World Cup — the most watched sporting event in the known universe — is something of a niche phenomenon in the United States, where another sort of football is king. But Facebook reminded marketers in a blog post today that there are legions of soccer fans in the U.S. on Facebook. In fact, the […]
Those who visited the JK Iguatemi shopping mall in Sao Paulo between October and December 2013 experienced the kind of store never before seen in a shopping mall, or anywhere, for that matter. To help promote the launch of the Xperia Z1 waterproof phone, Sony partnered with iris router to create the first underwater store […]
GAAAHHH!!! I can’t escape digital marketing! Every time I open an email, an app, my social media account, even some of my software tools, somebody is sending me an ad message that I just can’t turn off. Everybody wants my attention — and advertisers are getting sneakier all the time by being more personal, more […]
A renaissance in digital display advertising is underway which will finally put an end to the tyranny of the banner. Smart publishers, brand marketers and agencies will participate in creating the new digital advertising order by adopting and experimenting with new mobile, native, digital video and, yes, browser banner formats like the IAB Rising Stars. […]
If you live in the U.S. and want to buy Google Glass without needing a friend’s invite, you can. Google has opened up the Glass Explorer program again, just like it did a month ago, when supplies of the device ran out in less than 24 hours. In a Google+ post this afternoon, Google says […]
Do you miss the fail whale? No? Yeah, me either. But I did take some comfort in the Twitter-is-down mascot from the pre-IPO days. Today, all we have is the robot above to notify us of problems with the network, which has been suffering a partial outage this afternoon. Twitter’s status blog posted this at […]
Although Facebook’s perch on top of the global social media landscape remains solid, new survey data from GlobalWebIndex show a slight reduction in usage for the network in the last six months. The good news for Facebook? That perch is very solid; according to GlobalWebIndex’s survey, drawn from a sample of more than 40,000 Internet […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Mobile Video Ad Inventory Skyrockets, More Than Tripled In Q1 [Report] Mobile video ad inventory grew exponentially last quarter. In the US, the number of mobile video ad auctions increased 350 […]
Mobile video ad inventory grew exponentially last quarter. In the US, the number of mobile video ad auctions increased 350 percent from the previous quarter according to TubeMogul’s Q1 2014 update on the programmatic video advertising market. The average number of mobile video ad auctions on the TubeMogul platform topped 860 million in Q1, up […]
YouTube has released its top video ads from April, with World Cup spots from three different brands making the list. At No. 1, Nike’s “Winner Stays” video featured a number of World Cup players, including Cristiano Ronaldo, Neymar Jr. and Wayne Rooney. The ad earned nearly 50 million views last month, more than twice as […]
Yelp is getting deeper into transactions. One manifestation of this is restaurant reservations. In July of 2013, Yelp bought reservations provider SeatMe. Today, it’s announcing free restaurant reservations: Business owners can set up the free Yelp Reservations capability through their Yelp Business Owners Account and start filling tables with the millions of people that come to Yelp […]
Among top US retailers, Kohl’s enjoys the highest percentage enrollment of Millennials (18 – 33 years old). That’s according to survey data from white-label retail loyalty platform provider PunchTab. The firm conducted two separate surveys of more than 1,000 US Millennials in late 2013 and early 2014. Kohl’s is one of the largest US retailers […]
The Santa Monica-based, tech studio Science has bookmarked a new property for their portfolio: Delicious. Science is a fund/incubator/studio/adviser that helps to grow start-ups, helping the likes of Dollar Shave Club, Urban Remedy and Medium Corporation. Delicious was formerly owned by Chad Hurley and Steve Chen of AVOS Systems (also the founders of YouTube.) Delicious […]
You know about ad stacks, right? Get ready to say hello to the next big thing in content marketing technology: the content marketing stack. Content stacks aren’t here yet, but they’re coming. In the next couple of years, I expect we’ll see offerings from the big enterprise players: Adobe, Oracle and Salesforce.com. (IBM has a […]
What if you could “retarget” the audiences of specific websites that likely have similar visitor profiles as yours? The self-serve retargeting platform, Perfect Audience, has begun testing this concept with roughly 100 of its customers. The company’s new service, Perfect Audience Connect, offers gives advertisers a way to connect with other companies they are familiar […]
This week, Google added Content Groupings in the Behavior Flow area of Google Analytics. Behavior Flow provides a visualization of how users navigate through your site and where they dropped off by landing page, source, medium or any other dimension. Now you can see those flows by Content Grouping. Content Groupings were launched in December […]
Here’s one for PGA fans and, really, anyone in advertising who thinks pre-roll ads should be useful, rather than pointless hoops through which people must jump before getting to the content they wanted in the first place. Working with online video ad firm Eyeview, ad agency Doner Media is bringing some useful functionality to PGA […]
The “holy grail” for retailers may well be the possibility of becoming truly customer-centric in every facet of their business — from customer service to marketing to supply chain. For marketing teams in particular, being able to communicate the right message to the right customer at the right time is critical. Customer-centric marketing allows you […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Twitter’s New Mute Feature Means Brand Visibility Is No Sure Thing Brand visibility on Twitter became a bit murky today. Twitter announced the rollout of a new “mute” feature. It lets […]
Brand visibility on Twitter became a bit murky today. Twitter announced the rollout of a new “mute” feature. It lets Twitter users continue to follow other accounts, but without actually seeing any of the other account’s activity. Not that I’d ever be caught dead following the San Francisco 49ers, but if I did follow them […]
10 SEO Myths Reviewed by Microsoft’s Duane Forrester on the Bing Search Blog sent ripples through the SEO community when Duane wrote that if you know you are about to get a link, then you are doing something wrong. Duane specifically wrote: You should never know in advance a link is coming, or where it’s […]
It’s kinda like a heavyweight fight, only without the really expensive pay-per-view and the sweaty athletes filling your big screen TV. Search and social media are duking it out for supremacy as the top source of referral traffic to some of the biggest publishers on the web. New data from Parse.ly — a content analytics […]
Content Marketing is all the rage, and deservedly so, as it can help you build your reputation and visibility online. For many publishers, though, the benefits do not come quickly enough. They try a few things, don’t see the immediate benefits, and then they stop. The problem is often that they don’t scale their efforts […]
Whether Pinterest could make a go of its Promoted Pins, the platform’s first ad product that debuted last fall, seemed to be a question of when not if. When has arrived. Today, Pinterest announced today that, while still in testing phase, brands are now paying for Promoted Pins. The dozen or so brands included in the […]
Over the weekend, confusion broke out about whether Mozilla plans to go through with its decision to test ads on the Firefox new tab page after Firefox VP, Jonathan Nightengale, wrote in a post that Firefox was not going to turn into “a mess of logos sold to the highest bidder; without user control, without […]