Google Analytics Adds Content Groupings In Behavior Flow For More Intuitive Visualizations

This week, Google added Content Groupings in the Behavior Flow area of Google Analytics. Behavior Flow provides a visualization of how users navigate through your site and where they dropped off by landing page, source, medium or any other dimension. Now you can see those flows by Content Grouping.

Content Groupings were launched in December to give users a way to group pages or app screens in ways that make sense for the business, such as by department or product category. Now you can use Content Groupings to see Behavior Flows in ways that are uniquely applicable to your web site or app.

There are three ways to set up Content Groupings: modify the tracking code on each page or screen you want to group, use regex or create rules in Analytics. It’s also possible to use any combination of these three methods.

Once they are set up, Content Groupings can be selected as a primary dimension in site content reports. For more details and to watch Google’s introductory video on setting up Content Groupings, read New “Content Grouping” In Google Analytics Lets You Group And Compare Content And Product Type Performance