Eric Enge

Eric Enge is General Manager of Perficient Digital, a full-service, award-winning digital agency. Previously Eric was the founder and CEO of Stone Temple, also an award-winning digital marketing agency, which was acquired by Perficient in July 2018. He is the lead co-author of The Art of SEO, a 900+ page book that’s known in the industry as “the bible of SEO.” In 2016, Enge was awarded Search Engine Land’s Landy Award for Search Marketer of the Year, and US Search Awards Search Personality of the Year. He is a prolific writer, researcher, teacher and a sought-after keynote speaker and panelist at major industry conferences.

Digital Transformation

The rise of personal assistants

How will personal assistants change the game for users and marketers? And what can marketers do to adapt to this new paradigm? Columnist Eric Enge tackles these topics.

Performance Marketing

Stop oversimplifying everything!

The old days of gaming Google's ranking algorithm are over, but columnist Eric Enge notes that many SEO professionals haven't moved on yet.

Performance Marketing

SEO and social: 1 + 1 = 3

Columnist Eric Enge recaps a session from SMX West detailing fresh ideas for how search engine optimization (SEO) and social media marketing can work together to produce results.

Performance Marketing

39 questions with Google at SMX West

Ever wanted to hear answers to your SEO questions straight from the mouths of Googlers? Columnist Eric Enge recaps a session from SMX West where audience members were able to ask Google anything.

Customer & Digital Experience

Do you know what a mobile crawl of your site looks like?

Columnist Eric Enge discusses the implications of Google's impending "mobile-first" index, using a case study to illustrate some of the challenges that webmasters and Google alike will face in implementing this change.

Performance Marketing

How machine learning impacts the need for quality content

As Google continues to invest in machine learning technology to help it better understand and parse user queries, columnist Eric Enge emphasizes the need for marketers to continuously improve content quality and user satisfaction.

Customer & Digital Experience

The power of “Anchor Influencers”

Producing high quality content is a big investment, and columnist Eric Enge explains how relationships formed with key influencers can accelerate your digital marketing efforts and help you maximize your content investment.

Performance Marketing

The Big Social Tools Roundup From SocialPro

Columnist Eric Enge brings you the highlights from a session at the SocialPro conference focusing on tools to help you create, manage, promote and measure your social efforts.

Customer & Digital Experience

3 Ways To Scale Your Content Marketing

Content Marketing is all the rage, and deservedly so, as it can help you build your reputation and visibility online. For many publishers, though, the benefits do not come quickly enough. They try a few things, don’t see the immediate benefits, and then they stop. The problem is often that they don’t scale their efforts […]