Rebecca Lieb

Rebecca Lieb has published more research on content marketing than anyone else in the field. As a strategic adviser, her clients range from start-up to non-profits to Fortune 100 brands and regulated industries. She's worked with brands including Facebook, Pinterest, The Home Depot, Nestlé, Anthem, Adobe, Honeywell, DuPont, Fidelity, Save the Children, and The Federal Reserve Bank of New York. Rebecca was until recently an analyst at Altimeter group, and earlier launched Econsultancy's U.S. operations. She was also VP and editor-in-chief of The ClickZ Network for over seven years, also running She's also held executive marketing positions with major global media companies. Rebecca has written three digital marketing books, the most recent is Content: The Atomic Particle of Marketing.

Customer & Digital Experience

No content strategy is an island

You can't craft a winning content strategy without a solid foundation. Columnist Rebecca Lieb lays out four foundational elements you need to put into place before creating your content strategy.

Customer & Digital Experience

The rise of bad content marketing advice

Columnist Rebecca Lieb believes it's time for content marketers to put the kibosh on poor writing and link-bait and instead put content strategy ahead of tactics.

Customer & Digital Experience

Global content marketing: It’s gonna be big!

Taking a content marketing program beyond national or regional boundaries is a complex undertaking. Columnist Rebecca Lieb shares what she's learned about challenges and best practices as marketers seek to expand upon their successes.

Customer & Digital Experience

8 best practices for contextual campaigns

How do you move beyond 'the right message to the right person at the right time?' Columnist Rebecca Lieb explains how to get off to a successful start with contextual marketing.

Customer & Digital Experience

Why context is digital marketing’s next frontier

Once upon a time, personalizing content was the ultimate in marketing sophistication. No more, says columnist Rebecca Lieb, who urges marketers to think deeply about why, how and where customers seek out their brands.

Customer & Digital Experience

Scaling content marketing to a global level

How do you create a global content marketing strategy? It's a daunting task. But columnist Rebecca Lieb offers some tips to help you meet the needs of each region, country and locality.

Customer & Digital Experience

Content marketing and the silo issue

Is your content suffering from turf battles over who owns it? Columnist Rebecca Lieb explains how to get your employees, customers and partners to collaborate to make your content shine.

Customer & Digital Experience

The morality clause in digital marketing

What if a project or client isn't in line with your own personal ethics and values? Columnist Rebecca Lieb tackles that question and offers some guidance on when to say no.

Customer & Digital Experience

How To Analyze Your Content Needs

Building out your content offerings is like furnishing an empty house -- with so many options, it's hard to know where to start. Columnist Rebecca Lieb explains how to narrow things down through research.

Customer & Digital Experience

Content Marketing And Targeting Fallacies

When it comes to audience targeting, don't look for shortcuts. Columnist Rebecca Lieb explains how to tackle it the right way without skipping some essential steps.

Marketing Management

Marketing And The Gravitas Issue

Pack away those hoodies and jeans. If you want to move up in marketing circles, you need to project a certain level of legitimacy and gravitas, says columnist Rebecca Lieb.

Customer & Digital Experience

Content: It’s Not Another Channel

Think content is a channel that should be departmentalized? Think again! Rebecca Lieb explains why team members across your marketing organization need to collaborate and align on content.

Customer & Digital Experience

Leveraging Content For In-Store Sales

Many retailers still aren't making the most of digital media to bolster their in-store sales. Columnist Rebecca Lieb delves into her recent research on the trend and offers recommendations on how to turn it around.

Customer & Digital Experience

5 Content Trends To Watch

As content marketing continues to evolve, columnist Rebecca Lieb takes a look at key trends that every marketer should keep an eye on.