Some people might interpret this as an invasion of privacy. Others might appreciate that they’d have to take one less step when considering the purchase of a new car. Working with Audi in Brazil, AlmapBBDO Sao Paulo created the Audi Instant Valuation Billboard. The agency had an Audi employee valuate cars parked in public spaces. […]
Google is looking ahead to a future in which ads are served up on any number of “smart” devices in your home, in your car and on your body. In a letter to the Securities and Exchange Commission the company makes its case for not breaking out ad revenue performance by mobile devices in part […]
After holding the No. 1 spot for three consecutive years, a recent study of the top 100 most valuable global brands revealed Apple now ranks second to Google. Commissioned by communications services group WPP, the study conducted by Millward Brown found Google’s brand value has increased 40 percent year-over-year, now worth $159 billion. Meanwhile, Apple’s […]
Yesterday, Google has made a significant change to their Panda filter, named Panda 4.0. This is the biggest update to the Panda algorithm in ages and may be the cause of some ranking changes you may be noticing in Google today and throughout the week. Google’s head of search spam, Matt Cutts announced on Twitter […]
Whenever Scotty would say to Captain Kirk, “She’s brrreaking up, Captain,” or even, “She can’t take it anymore,” he was suggesting that the Starship Enterprise’s condition was going beyond a threshold from which there was no turning back. Thresholds exist in many parts of our lives: economies, diseases, pharmaceuticals and marketing. We don’t simply carry […]
It only seems like the world is spinning faster. It’s actually slowing down, imperceptibly. The speed of video sharing, on the other hand, is accelerating rapidly according to a report by the social video marketing company Unruly. In April of 2013, Unruly benchmarked video sharing by brands and found that about 25% of shares happen […]
Marketers that covet Pinterest’s audience now have more advanced intelligence gathering options. The visual bookmarking site announced today that it has opened up its Business Insights API to a selection of technology marketing companies. Pinterest is providing the data to firms, such as Salesforce (Exact Target Marketing Cloud), Hootsuite, Spredfast, Percolate, Piqora, Curalate and Tailwind, that provide social media analytics software […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: OpenX Releases SDK For Mobile Video Advertising In iOS And Android Apps OpenX Technologies released a software development kit (SDK) today to help developers monetize their apps with mobile video advertising. […]
OpenX Technologies released a software development kit (SDK) today to help developers monetize their apps with mobile video advertising. “As mobile usage growth continues to soar, publishers are seeking more sophisticated ad formats beyond the simple mobile banner, which has become less effective,” said Martin Price, head of mobile products, OpenX in a statement. “Video […]
Facebook’s auto-play video ads are going international. The social network announced today that it will start selling “Premium Video Ads” in Australia, Brazil, Canada, France, Germany, Japan and the United Kingdom. But not just to anyone. In keeping with its slow-play plan when it launched the product in the United States in March, Facebook said […]
Amazon’s bid to own and operate .amazon as a new, generic top-level domain (gTLD) has been rejected. ICANN, the Internet Corporation for Assigned Names and Numbers — the governing body of the web’s domain name system — has sided with the recommendation from its Governmental Advisory Committee in rejecting the company’s bid to get .amazon […]
Google+, struggling against the perception that its days as a full-fledged social media network are numbered, released two promising new updates today: Stories, which automatically create multimedia timelines from users’ photo and video libraries, and Movies, which creates highlight reels from the same. The new features are really quite slick. If your photos are already […]
American Express and Delta Airlines, with help from BoomBox Inc., have teamed to launch #GoTo, an Instagram-based social media game which aims to tout the airline’s New York and Seattle hubs… and do some social good. The campaign embodies gamification and aims to raise money for the non-profit Junior Achievement. American Express will donate $50,000 […]
An extensive survey of marketing professionals’ social media use confirms what most of us feel in our bones: that although Facebook is still king, the subjects are a bit uneasy. To put it more plainly, almost all marketers use Facebook and an overwhelming majority pick it as their most important social media channel, but more […]
Blogs, Facebook, Instagram, Twitter, Pinterest — more and more, these are the places where people are talking about goods and services. Technorati’s 2013 Digital Influence Report confirms the growing trend of consumers turning to blogs and social media when looking to make a purchase, thanks to the trust and clout carried by online influencers. No one […]
For many a year at many a major seasonal conference, seasoned attendees would look around and see no end to the hype. While legitimate, long-standing business themes — integrated marketing, leveraging your media mix, standards, attribution and allocation and, of course, ecosystem “complexity” — always get their airtime… we often see sort of a hazy […]
Earlier this year, Klout made a big splash in the content discovery space with a major overhaul. Then last month, the discovery went mobile thanks to Klout 2.0 for iOS. Now, it’s Androids turn. The new, improved Klout 2.0 is now available on Google Play. The Android app is packed with the same features as […]
What does it mean to be “mobile ready”? You might say having a mobile responsive site — and that’s certainly part of it. But there’s much more that goes into ultimately creating an excellent website experience for your ever-expanding and ever-discerning mobile user base. It’s a fact that people are starting to use smartphones as […]
McDonald’s efforts to promote the “Happy Meal” as a more healthy meal suffered a public relations setback today — and least among the arbiters of taste on Twitter. The fast food giant announced a new yogurt option and introduced “Happy,” an animated Happy Meal box. As a McDonald’s press release explained, Happy is “a new […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Publicis, Facebook Partner In Long-Term Ad Deal Worth Hundreds Of Millions Facebook and advertising holding company Publicis Groupe announced a sweeping, long-term partnership today. The deal is said to be worth […]
Facebook and advertising holding company Publicis Groupe announced a sweeping, long-term partnership today. The deal is said to be worth around $500 million, according to AdAge. The multi-year partnership is “focused on co-creation of product around data, video and images, including core Facebook and Instagram,” said Laura Desmond, CEO of Starcom MediaVest Group, the Publicis […]
Ever the playful digital actor, Google joined Instagram today, and posted a video promo to the interactive Rubik’s Cube on Google’s global homepage. The Instagram post: “Today on our homepage we’re celebrating the Rubik’s Cube, which got us thinking—maybe we could do more squares? Hello Instagram!” The Meanwhile, and as good a commentary as any […]
Just to prove beer marketing isn’t always about barely-dressed women mud wrestling in a public square, Fort Collins-based New Belgium Brewing is out with a Cultivator Advertising & Design-created campaign for its Fat Tire beer brand that is far more intelligent than oh, say, the Swedish Bikini Team. In fact, it’s a wonderful celebration of […]
Nielsen announced today that it has added age and gender demographic data to its Twitter TV Ratings product, in an effort to drive home the link between social media conversation and television viewing habits. The demographic information for programming over 250 U.S. television networks will be delivered overnight and give the industry new data about […]
How many screens are you using to reach your consumers? Are you giving your audience the content they want on the device they want? Do you have a comprehensive strategy to connect your marketing efforts across multiple screens? In an effort to better understand consumer behavior in relation to multi-screen marketing, two Microsoft executives have […]
Google announced they’ve updated their PageSpeed Insights Tool to included five new recommendations around mobile usability and speed. The new recommendations include: Configure the viewport: Without a meta-viewport tag, modern mobile browsers will assume your page is not mobile-friendly, and will fall back to a desktop viewport and possibly apply font-boosting, interfering with your intended […]
Matt Corey is the chief marketing officer for PGA TOUR Superstore. Owned by The Home Depot founder and Atlanta Falcons owner Arthur Blank, PGA Tour Superstores are among the largest brick and mortar stores in the US, with the golf and tennis retail locations averaging 50,000 total square feet. As CMO, Corey oversees all marketing […]
The Canadian Anti-Spam Legislation (CASL) has been long in the works and will finally be enforced starting on July 1st, 2014. But what is it exactly, and why should anyone outside of Canada care? Read on for some frequently asked questions and available resources to help comply with the upcoming CASL enforcement date. CASL is […]
If you’re the CMO of any business, you’re likely aware of popular search strategies and how search can take consumers along the purchase journey from intent to action. According to Fleishman-Hillard and Harris Interactive’s 2012 Digital Influence Survey, 96% of consumers worldwide indicated that they searched for information about brands or products on the internet, […]
According to Variety, the popular gamer platform Twitch has struck a deal with the world’s most popular Video site, YouTube. Former Ads & Commerce SVP Susan Wojcicki was appointed as YouTube CEO earlier this year, and is making a splash as this $1 billion dollar deal would be the single biggest investment by YouTube to […]
Late last week, Apple and Google’s (soon to be Lenovo’s) Motorola Mobility settled their mutual mobile patent claims against one another. However, the companies declined to do a cross-licensing deal, which is often customary in these situations. While the agreement ends the often bitter litigation between Motorola and Apple, it has no impact on the ongoing […]
How things have changed. Chrome is the world’s top browser, and Safari is number two. That’s according to Shareaholic’s most recent browser share report. The company says the data are collected from a base of more than 250 million users and over 200,000 publishers. While Chrome is the undisputed browser leader (35 percent), Shareaholic says […]
Claiming that so-called “freemium” mobile apps mislead consumers, Italy’s competition regulator is taking aim at Google, Apple, Amazon and French game developer Gameloft. According to the Wall Street Journal, Italian authorities have begun to investigate the companies and the issue. Previously, the EU argued that freemium apps are potentially deceptive because they’re initially free to download […]
Last fall, Google launched A/B testing for AdSense ad-level settings in beta. As of today, A/B testing in AdSense is now available for account-level settings. Publishers can launch A/B tests of account-level settings to allow or block: General ad categories (including first level sub-categories) Sensitive ad categories Ad serving opt-outs (e.g., enhanced text ads, expandable […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Yelpocaplyse Resolved: Yelp Returns After 3-Hour Lunch Break Yelp may be down for some of you right now. We’re experiencing networking issues, but working to get back up to speed ASAP. […]
Yelp may be down for some of you right now. We’re experiencing networking issues, but working to get back up to speed ASAP. — Yelp (@Yelp) May 16, 2014 Just as thousands of people in the Eastern time zone started casting about for a place to eat lunch today, Yelp suffered an outage. The site […]
The reality for the modern marketer is that while the discussion about SEO resources (in the form of software and tech tools) may be getting long in the tooth; it continues to occur and evolve as the market itself matures. Companies big, small and in the middle — not only in search but in digital […]
How could Pinterest be valued at $5 billion if it has so little revenue? That’s the question many incredulous journalists are asking after news yesterday that the “scrapbooking” site had raised another $200 million, bring its total funding to $764 million. The site only recently launched its first ad units, promoted pins. However the company is asking […]
If you’re an online marketer that wants to improve conversions on your direct-response channel(s), this column will help you to create a multi-touch and multi-action predictive model for your conversion funnel that allows you to make better budget allocation and bid optimization-related decisions. Start by focusing on two issues. First, not only should the end conversion numbers be tied back […]
Google has added another executive with retail experience to its Google Glass management team. Late Thursday night, the company announced that Ivy Ross will become the first Head of Google Glass — the person in charge of the overall Glass division. Ross will start at Google on Monday (May 19). She has VP-level experience at […]