Marketers of late have been inundated with the idea of the proverbial rising tide of mobile. But by mid-2014, this idea, while still certainly still ringing true for many emerging or developing markets, has largely run its course within the U.S. The tide rose, we’re standing waist deep, and, as the landscape steadies, the short-term […]
The idea of “Tribes,” popularized by Seth Godin and others, is just a fancy way of articulating the idea that the internet has allowed for massive segmentation of individuals. These silos of individuals can be thought of as tribes because they behave cohesively and respond similarly to stimuli that resonate with their shared interests, desires […]
It now seems inevitable that self-driving cars will become mainstream in the next 25 years. And Google is largely responsible. While other companies have comparable technology, Google has the visibility and cultural sway to push the notion effectively. Today, the company revealed that it had built and would be “releasing” its own car prototypes. They […]
Twitter’s active user base stands to grow by 24.4% in 2014, fueled by an especially strong surge in the emerging markets of India and Indonesia, according a forecast released today by eMarketer. In fact, the Asia-Pacific region has more active Twitter users than either North America or Western Europe, according to eMarketer, and by the […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Facebook Will Show Fewer Auto-Posts In Your News Feed Facebook, recognizing that its users don’t necessarily want to know everything that their friends are doing on Facebook, announced today that it […]
Facebook, recognizing that its users don’t necessarily want to know everything that their friends are doing on Facebook, announced today that it will be prioritizing stories that are shared purposefully over those that are auto-posted. That means that users will see fewer notifications that some listened to “Happy” on Spotify, Pinned a guacamole recipe on […]
Oh how the lemmings do follow. For Chinese luxury online retailer Glamour Sales, Fred&Farid had a little bit of fun with JCPenney-style drunken tweets and a dog. During Chinese New Year, and with the knowledge that most people search for promotional deals on Chinese microblogging site Sine Weibo, the agency posted a series of posts […]
Twitter and Omnicom Media Group announced a mobile advertising deal worth $230 million over two years, the Wall Street Journal reported today. The deal is similar to the one Twitter signed in April 2013 with Publicis and worth a reported $200 million, but is focused on the integration with Twitter’s MoPub ad exchange. More details […]
Have you checked your Google Display Network (GDN) campaign placements recently? If the answer is no, then I would take a look ASAP — chances are, you’re appearing on a hell of a lot of apps now, and you might need to make some adjustments to your campaign in order to improve your results. The […]
As marketers increasingly shift brand advertising budgets from television to digital video, online ad fraud perpetrators are shifting their focus from lower CPM static banners to premium digital video ads from leading brands. Programmatic, or automated, ad buying technology used increasingly in media buys for digital video makes bogus ad views harder to track, and […]
Google is reportedly getting ready to release 4,000 prototype tablets that would help advance the company’s Project Tango, which is a 3D mapping and modeling effort involving multiple robotics experts from around the world. The story was first published in the Wall Street Journal last week. Google may provide these specialized tablets to developers attending Google I/O […]
How many channels does the average cable subscriber have access to? Hundreds? Thousands? And how many of those channels do they actually watch — maybe 10 or 20? Over the past few years, most savvy search engine optimizers (SEOs) have traded in their outdated SEO tactics for a more modern, content-focused strategy. This is great, […]
How do you think of your audience? Hopefully, you think of them in a generally positive way, otherwise you wouldn’t own or work for a business that’s targeting them. But be honest with yourself — are they an expense or an asset? Many business owners tend to think of their website and their overall online […]
Who said sharing video has to be tricky? A new test spotted by Peter Kafka at re/code found the ability for iOS users to include pre-selected video clips if they were using hashtags around the upcoming movie “A Million Ways To Die In The West.” If a user enters (or begins to enter) the hashtag […]
Faster, cheaper, better — this is the mantra of the impossible demand. At least, we’re told it’s impossible to get all three. As marketers, we want to unleash campaigns faster, see better results, and do all of it in a cost-effective way – and we’re always looking for tools and techniques that help us do […]
Facebook’s brand page redesign, announced in March and applied to a small number of major brand pages, is moving into wider release. Many page managers are seeing this message when they visit their page: It’s not clear whether the June 6 automatic switchover will happen for all Facebook pages. A Facebook spokesperson declined to address […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: AdSense Class-Action Lawsuit Offers Up No New Evidence From That Self-Proclaimed Ex-Googler A class-action lawsuit filed against Google this week claims the company has bilked publishers out of millions owed to […]
A class-action lawsuit filed against Google this week claims the company has bilked publishers out of millions owed to them through its AdSense program. AdSense publishers that had their accounts shut off and final payments withheld due to perceived invalid activity have been threatening to bring this type of suit against Google for years, but […]
Twitter appears to be testing a feature to encourage more video sharing on its network. The test — first reported by Peter Kafka in re/code and apparently limited to the Twitter iOS app — prompts users to post a trailer clip from Seth McFarland’s upcoming “A Million Ways to Die in the West” movie when […]
Google has made it to the top of yet another list, this time recognized as the No. 1 company for employee compensation and benefit packages. Career community site Glassdoor.com ranked the Top 25 Companies for Compensation & Benefits based on surveys and feedback from US employees during the past year. “Based entirely on U.S. employee […]
Citing a lack of coherent or uniform standards, Yahoo announced earlier this month that it was walking away from “Do Not Track” (DNT), at least for the time being. That action seemed to directly contradict earlier claims that industry mega-group Digital Advertising Alliance (DAA) would unveil a DNT solution with industrywide support. The DAA still maintains […]
The Dutch are kicking butt marketing-wise these days. We have Pim De Koel explaining to Americans how cool Holland is in a series of hilarious videos. Now we have Amsterdam’s Schipol airport using Instagram to tout the airline’s destinations. They’ve created an addictive game called Destination Unknown which tests players’ knowledge of global destinations. The […]
This column is an extension of the conversation I started a couple of months ago when I wrote about the difference between grabbing attention and getting people to care. Over the years, I’ve realized that sensationalism is the norm for the marketing industry — whether it’s a conference session, a blog post, an e-book, or a […]
On Tuesday, Google released a rewrite to their Panda filter algorithm and both large and small sites took notice. Some sites gained in traffic and some sites dove in traffic, we have the Winners & Losers chart for Panda 4.0 already published. But as of this morning, Searchmetrics has updated their weekly US charts, showing […]
Mike Hudack, Facebook’s director of product, posted a self-described rant today about the quality of journalism, bemoaning the age of the “28 young couples you know” listicle. Then quality journalists fought back, many placing the blame on Facebook for the diminishing marketplace for serious news. The debate has been playing out all day on Hudack’s […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Facebook Gives Restaurants Easy Way To Display Menus On Their Pages Restaurants that market on Facebook were served up a new appetizer today by the social network. Facebook pages associated with […]
Restaurants that market on Facebook were served up a new appetizer today by the social network. Facebook pages associated with restaurants can now upload PDF versions of their menus and display them in their page tabs. The feature is accessible worldwide in page settings. Facebook also announced that restaurateurs in the United States and Canada […]
Over in Israel, 25% of women have curly hair and many of them use Pantene Perfect Curls hair cream to tame their manes. Due to a regional lineup change, Pantene stopped delivering the cream. Women were angry! incensed! Outraged! OK, maybe it wasn’t that bad but they did start a Facebook protest group to voice […]
Data from research firm Counterpoint (via AppleInsider) asserts that smartphones constituted 87 percent of all U.S. handset “shipments” in the first quarter. Shipments and sales are not identical. However feature phones are pretty clearly now on the way out in the US and other developed markets. Earlier Nielsen and comScore survey data reflect that US smartphone […]
A recent eMarketer report, “U.S. Tablet Users: Q1 2014 Forecast and Comparative Estimates,” predicts that the number of dual tablet and smartphone users will reach 140 million U.S. internet users by 2018. Because of this growth, marketers across industries are working to identify the most effective digital practices for engaging users, driving app downloads and […]
The fourth edition of the State of The Industry Retargeting Report has just been published and with some surprising results. With the support of Digiday, the survey (conducted by my employer) received responses from 333 agency executives and 117 brand executives; questions covered site retargeting, paid social marketing and mobile marketing. Paid Social (FBX, Twitter Tailored Audiences […]
While Facebook has talked a big privacy talk for a long time, today they’ve implemented a major change. A sweeping new update is making it simple for users to see who they are sharing content with and all new users will be defaulted to “friends” rather than “public.” Current users will be notified about their […]
YouTube is working on multiple new updates for creators, and wants their feedback before rolling out the new features. According to the video, creators will eventually have access to a mobile app that lets them manage their channel from their phone. YouTube is also investigating new monetization opportunities through ad revenue, and making it possible […]
Last month, I introduced the concept of marketing apps — more interactive features that marketers could deploy across their websites and campaigns to better engage prospects. As a follow up, I’d like to share some ideas with you about how such responsive web marketing apps can have a tremendous impact on the evolution of content […]
Yelp is planning to move beyond text-based reviews (and tips) by allowing users to share brief video reviews of local businesses and places. As Business Insider reports, the video review feature will launch next month and initially only for “Elite” users. A Yelp spokesperson tells us that the program will eventually expand to all users, […]
Judging the success of a TV show used to be a relatively simple matter. Nielsen crunched the viewership numbers and shows survived and died based on the ratings. The rise of social media and especially its second-screen applications has complicated the picture by adding a rich stream of complementary data. Now television networks and producers […]
Tailwind, the Pinterest-focused marketing and analytics platform, has launched a fully functional product powered by Pinterest’s new Business Insights API. Pinterest announced yesterday that it was providing a digital feed of anonymous customer data to a limited set of social media management providers. Among that list — Salesforce’s Exact Target Marketing Cloud, Hootsuite, Spredfast, Percolate, Piqora, Curalate — Tailwind is […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Facebook’s New App That Listens To Your TV Could Lead To New Ads Facebook announced a new audio recognition feature today, billing it as shortcut to help its users more easily […]
Facebook announced a new audio recognition feature today, billing it as shortcut to help its users more easily share what they are doing. But another likely motive for Facebook is to gather more data about users’ entertainment viewing habits to be used as ammunition in the battle with Twitter for second-screen territory. Postscript: See our […]
Google is quickly walking back on language used in an SEC filing in which the company wrote it foresees a time when “we and other companies could be serving ads and other content on refrigerators, car dashboards, thermostats, glasses, and watches, to name just a few possibilities.” The inclusion of “thermostats” in that list struck […]