Pinterest has a nearly $4 billion valuation. It would be a very likely Yahoo acquisition candidate but for that huge valuation (and its own potential IPO aspirations). In its roughly four years of existence Pinterest has proven itself to be an extremely valuable social network, driving massive social sharing. It also has shown both its […]
Yahoo today announced the availability of new image-driven native ads across Yahoo properties including weather, mail, sports and finance. The ads feature larger images and are now included in Yahoo Gemini, the ad marketplace for Yahoo’s mobile and native ad formats that the company launched in February. With nearly half of Yahoo’s traffic now coming […]
Dana Todd serves as the Chief Marketing Officer for Aftermath, a national biohazard remediation company. Often referred to as a “crime scene cleanup” provider, Aftermath does large-scale dirty work, handling things like industrial accidents, homicides, hoarder cleaning and tear-gas removal. “It’s been quite a departure for me to move away from a long career in […]
Marketing twenty years ago was rather rudimentary: design-catchy billboards, mail-out flyers to millions, and of course, television advertising. Consumers have now moved into the digital space, yet they still crave the attention of corporations they admire. Unfortunately, many brands are still getting stuck on social media, failing to effectively utilize this channel. Scott Langdon of HigherVisibility chimed […]
Attendees at this weekend’s PGA event in Florida, The Players Championship, had an opportunity to buy Google Glass — the first time Google has sold the device in a public, face-to-face setting. Business Insider first reported the news, thanks to a tweet and photo from tournament attendee Richard Ranick that shows what looks like about […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Bitly Warns About Compromised Accounts, Disconnects Facebook & Twitter For All Users Bitly, a popular link shortener used by many in the marketing industry, issued a warning late Thursday that accounts […]
Bitly, a popular link shortener used by many in the marketing industry, issued a warning late Thursday that accounts may have been compromised. The company has taken steps to minimize any damage, and is asking users to reset accounts for added security. In its announcement, Bitly says that there’s no indication that any accounts have […]
GE has always done a great job bringing personality to its technology by showing how it affects the lives of those who depend on it. A new series of videos from BBDO New York shares how the brand’s technology makes things possible. In one video, Kumiko’s First Ultrasound, we learn the story of a Japanese […]
FYI, a production company and division of A+E Networks, announced it is launching a new home decorating television series that will integrate creative ideas from Pinterest. The show’s working title is “We’re Moving In” and will focus on the challenges of blending decorating styles when people decide to move in together. According to the A+E […]
When Chinese ecommerce powerhouse Alibaba goes public in what is likely to become the biggest internet IPO ever, Yahoo will reap a massive cash windfall. The company is required to sell half its remaining roughly 23 percent of Alibaba. Yahoo bought a 40 percent stake in Alibaba in 2005. The company was then worth $2.5 billion. […]
According to Movable Ink’s Q1 2014 US Consumer Device Preference Report email opens continue to migrate away from the desktop, which now represents a minority of all email opens. In addition, the tablet share of email opens continues to grow. Movable Ink said that 66 percent of emails were opened on either a smartphone (47.2 percent) or tablet (18.5 […]
Customer lifetime value (CLV) is at the core of all of our advertising efforts. Being able to distinguish between good customers and bad customers (and all the grey in between) is what enables marketers to build scalable programs without being limited to a direct response. A good CLV model highlights the good and the bad, […]
Reuters reported this morning that the merger between Omnicom and Publicis is off the table. Originally announced in July, the Omnicom-Publicis deal would have resulted in the largest advertising agency in the world, with Publicis CEO Maurice Levy claiming at the time, “This is a new company for a new world.” Apparently neither of the […]
Many online marketers dismiss usability as a critical part of the user experience. A delightful experience requires effective and efficient goal attainment. A delightful experience also occurs on websites that are easy to use and easy to remember. As I’ve mentioned previously, usability should take into account the following 6 elements: Effectiveness: Can users achieve […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Report: Mobile Video Ad Consumption Rises, Native Ads Yielding Higher Engagement Rates Celtra issued its Mobile Display Ads Performance Report covering the first quarter of 2014 today. The report shows ad […]
Celtra issued its Mobile Display Ads Performance Report covering the first quarter of 2014 today. The report shows ad performance rates leveled off for the first time since Celtra began reporting on it in 2012. However, areas of growth include video ad consumption, and native ads performed quite strongly. Native ad formats accounted for just […]
A new targeting and intelligence tool from Facebook will make targeting specific personas and conducting audience research quicker and easier than ever. Launching today is “Facebook Audience Insights” that allows marketers to dive into specific target audiences and uncover demographic and behavioral data. The tool is located in Facebook Ads Manager and lets users drill […]
Real time bidding, or RTB, is nothing new to search marketers. They’re used to the concept that all advertisers are constantly bidding against each other in real time for good ad positions on Google, Bing and other search engines. But RTB has continued to grow in the display ad space, where advertisers compete with each […]
In Singapore, most everything has been built by migrant workers. They are an unseen, invisible segment of the population that go largely unnoticed by the city’s residents. They live far from their homes and families and are isolated from their culture. Working with Ogilvy & Mather Singapore, Coca-Cola decided to show some love and appreciation […]
An in-depth study of online video viewing habits conducted by the IAB, in conjunction with media research provider GFK, found original digital video content consumption for US adults is up 15 percent over last year’s numbers. The research from the Original Digital Video Consumer Study shows original content is generating an audience of 55 million […]
If you were to ask the question posed by the title of this article a month ago, the answer would be: nothing. Unfortunately, when Google sunsetted the Keyword Tool and replaced it with Keyword Planner in July of last year, one of the things marketers lost was the ability to see traffic by device. But […]
We are currently living through a Cambrian-level explosion of marketing channels. It seems like there is a new channel or device popping up every year, each with a new set of metrics, media and strategies. In the future, each marketing manager or analyst will be responsible for managing media across a greater number of different […]
After analyzing the success of this year’s most shared Super Bowl ads, video metrics firm Unruly found the more popular ads relied on emotional responses versus star power. Unruly’s The Science of Sharing: Super Bowl XLVIII report evaluated fourteen online video ads from this year’s Super Bowl, and revealed only three of the top 12 […]
Just two months ago, we found out that Facebook was ready to start selling video ads. It seems that they’ve found the perfect match for their test flight. Progressive has become the first Video advertiser with their 15 second ‘BabyMan’ spots. The commercials are a perfect fit for the Facebook audience as they are geared […]
In last month’s column, “Real Time” In Display Advertising Doesn’t Really Mean Real Time, we discussed how despite the industry talking about doing “real-time marketing” or “real-time bidding” (RTB); in most cases, they are not actually using real-time techniques to run their campaigns. The media itself might be traded in live auctions, but the data […]
In an effort to address the plague of deceptive advertising which pocks the online ad industry, several of the biggest players are pooling their resources. Today, AOL, Facebook, Google and Twitter announced the launch of TrustInAds.org to expose and educate consumers about malicious advertising. The organization’s aim is to raise awareness among consumers as well […]
You probably have seen the “Girls Don’t Poop” video. If not, click the embed above before you continue reading. Hilarious, right? Poo~Pourri rode those laughs — and a fortuitous post by Huffington Post — to a viral hit last September. It got millions of views within hours and now has more than 26 million. “I […]
Today, Marin Software announced David A. Yovanno will be filling the CEO role being vacated by founder Chris Lien, who will assume the role of Executive Chairman. The company also released its first quarter earnings report for 2014, showing revenues increased 33 percent to $22.8 million, up from $17.2 million the previous year. Lien founded […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Solve Media Makes Its CAPTCHA Ad Validation More Mobile Friendly With Gestural Technology Solve Media, the company that enables simple, branded CAPTCHAs on digital display and video advertising to engage users […]
Solve Media, the company that enables simple, branded CAPTCHAs on digital display and video advertising to engage users and verify that ads are seen by humans rather than bots, has updated the mobile version of its ad validation software. Now, users on smartphones and tablets can choose to double tap or swipe on an ad […]
Google has confirmed that its top person at Google Canada is leaving that role to join Google [X] and work on the Google Glass project. Chris O’Neill, who was named Managing Director at Google Canada in 2010, will take over business operations for Google Glass. O’Neill, a Canada native, will relocate to Google’s Mountain View […]
Starting today, Twitter advertisers can target promoted tweets and promoted accounts in 20 different languages and access language-specific analytics. Twitter’s language targeting is available globally through the Ads API and can be used in conjunction with targeting options already available on the platform such as geographic, keyword, interest, gender and tailored audiences. As an example, […]
Health and wellness retailer GNC Holdings is out with a new national brand campaign called “Beat Average.” The campaign is designed to open a conversation with health and wellness consumers about their daily personal wellness goals and how GNC can be their ongoing partner and ally in beating average. Created by Carmichael Lynch, the campaign […]
Facebook ratings and reviews for local Pages can be a double-edged sword for major brands. Facebook’s enormous scale means they are likely to get strong engagement from customers visiting brick and mortar locations. But for brands with a large number of branches or franchisees, calling up each of those pages to view and respond isn’t […]
According to a report from the Wall Street Journal yesterday, Apple has edged its way into the No. 2 spot on Internet Retailer’s list of 2013 ecommerce sales leaders, second to Amazon, and now ahead of office supply store Staples. The report claims Apple’s leap into the No. 2 position is a result of Internet […]
Whenever we try to get a better understanding of online consumer behaviors, we tend to look to Google for answers — either via the Google Keyword Planner to understand the quantitative volume of searches (aka the consumer interest) or by looking at Google Trends to understand trending and seasonality. Anyone working in search knows the […]
A $20 smartphone — really? Yes, according to mobile devices chip vendor ARM. AnandTech reports that at its recent “tech day” event, ARM predicted the appearance of a $20 smartphone later this year. To be clear (and fair) that’s the lowest possible cost for an Android-based smartphone, the rock bottom, according to ARM. More likely, […]
Those international companies leveraging LinkedIn can breathe a sigh of relief today. New features from LinkedIn will now make targeting much more intuitive with more firepower. Companies now have the ability to choose the language preference that they’d like to target. This means that a US company with a large Spanish speaking Mexican following can […]
Viewability. It almost sounds like a new, trendy term used by models on the catwalk in LA, New York or Paris. After all, it’s important to be seen and remembered whether by the paparazzi or adoring fashionistas. Viewability has much the same impact in the digital advertising world. To be seen and remembered is “mission […]
More details about Facebook’s upcoming “Premium Video Ads” have emerged and if you have to ask how much they’re going to cost … you know the rest. The Wall Street Journal reported that such ads will cost about $1 million a day. We reported last month that Facebook is preparing to launch the new advertising […]