13 HubSpot updates from December to kickstart your 2025

It’s always easy to miss things like software updates in December because the end of the year and the holiday season consume a lot of our attention. 

HubSpot launched 97 updates in December 2024. Because you’re busy getting down to business in 2025, we’ve identified the 13 most impactful updates to elevate your team’s performance and strategy. These updates focus on helping you manage sensitive data securely, optimize user workflows and enhance team productivity. 

From upgrading data permissions to improving your ability to track customer satisfaction with feedback-linked tickets, these updates give you better control over your CRM and actionable insights for smarter decision-making. 

Let’s dive into some of the biggest HubSpot updates for December 2024.

Updates managers will love

• Stay ahead with email digests for high-intent website visitors.
• Get detailed insights on meetings with custom report builder.
• Compare campaigns with more customization and easy exports.
• Easily publish Instagram Stories on the go with HubSpot.
• Generate deeper insights with new CTA reporting tools.
• Create sales leads from anywhere with HubSpot mobile app.
• Track revenue in funnel and journey reports.

Updates HubSpot admins will love

• Gain greater control over AI-generated content with content scaffolding in templates.
• Automate backup scheduling in HubSpot.
• Stay ahead with notification for Audit Log events
• Take control of Breeze Intelligence enrichment with workflow actions.
• Control who can create CRM objects with new “create” permissions.
• Sort records in sidebar association cards: Ensure users see what matters most.

HubSpot updates managers shouldn’t miss

Stay ahead with email digests for high-intent website visitors

What’s new: Sales teams can now receive daily, weekly or monthly email digests highlighting high-fit, high-intent companies that have visited your website, right in their inboxes.

How it helps you
This feature empowers sales managers to keep their teams proactive and focused. Digests enable reps to identify and act on top-engaging companies without logging into additional tools, even if those companies aren’t added to HubSpot yet! Whether spotting recent visitors (for Breeze Intelligence add-on users) or gauging top prospects, these notifications help sales teams prioritize leads effectively and strike while the interest is high.

Learn how to configure buyer intent in HubSpot.

Status: Live
Applicable HubSpot Hubs: All Hubs
Applicable HubSpot Tiers: All Tiers (requires Breeze Intelligence credits)

Get detailed insights on meetings with custom report builder

What’s new: HubSpot now includes “Meetings” as a selectable data source in the custom report builder, with new properties like attendee roles and meeting count.

How it helps you
Managers can now generate detailed reports on meeting performance, including tracking who schedules, hosts and attends meetings. This new capability ensures that all contributors, from sales reps to technical experts, get the credit they deserve while providing deeper insights into team collaboration and meeting outcomes.

Status: Public Beta
Applicable HubSpot Hubs: Sales Hub, Service Hub
Applicable HubSpot Tiers: Professional, Enterprise

Compare campaigns with more customization and easy exports

What’s new: The Compare Campaigns tool now lets you analyze custom properties for deeper insights and export campaign performance reports as PDFs for easy sharing.

How it helps you
This update helps managers make better data-driven decisions by comparing detailed campaign metrics, including custom properties that provide additional context. You can also export campaign insights to PDFs, making it easy to reference later or share with stakeholders, improving collaboration and performance evaluation across teams.

Status: Live
Applicable HubSpot Hubs: Marketing Hub
Applicable HubSpot Tiers: Professional, Enterprise

Easily publish Instagram Stories on the go with HubSpot

What’s new: You can now publish Instagram Stories and track their performance directly from the Mobile Social tool in the HubSpot App.

How it helps you 
Instagram Stories are a powerful way to connect with your audience by showcasing your brand’s personality and staying top-of-mind. This update makes it easier for managers to create and share Stories while on the move. Whether highlighting daily operations or sharing spontaneous updates, Stories help build a personal connection with your customers wherever you are.

Status: Live
Applicable HubSpot Hubs: Marketing Hub
Applicable HubSpot Tiers: Professional, Enterprise

Generate deeper insights with new CTA reporting tools

What’s new: HubSpot’s Custom Report Builder now includes CTA and CTA Activities data sources, allowing managers to create tailored reports with detailed performance metrics for pop-ups and embedded CTAs.

How it helps you 
This update gives managers access to granular analytics on CTA performance, such as click rates and engagement trends. With these insights, you can identify what drives conversions and refine your marketing strategies. The ability to generate data-driven, custom reports ensures your team stays focused on high-impact actions to improve campaign outcomes.

Status: Live
Applicable HubSpot Hubs: Marketing Hub, Content Hub
Applicable HubSpot Tiers: Professional, Enterprise

Create sales leads from anywhere with HubSpot mobile app

What’s new: Sales representatives using the HubSpot mobile app can now create and manage leads directly from multiple entry points in the app’s redesigned interface.

How it helps you
This update empowers sales managers and their teams to prospect and build pipelines from anywhere. Previously, creating leads on mobile was limited and inefficient. Now, with up to three new lead-generation entry points and an interface closer to the desktop experience, reps can seamlessly manage and expand their pipelines on the go. This flexibility boosts productivity, helping teams achieve their prospecting goals and close more deals.

Status: Live
Applicable HubSpot Hubs: Sales Hub
Applicable HubSpot Tiers: Professional, Enterprise

Track revenue in funnel and journey reports

What’s new: HubSpot now allows you to see the revenue connected to deals in Deal Funnel, Deal Journey and Customer Journey reports. The platform will automatically sum the total deal value (using the ‘Amount’ property) for each deal at its respective stage. Drill-down views also include the revenue amount for individual deals.

How it helps you
For managers looking to better understand revenue generation, this update is invaluable. You can now track how much revenue is tied to specific deal stages and customer touchpoints directly inside funnel and journey reports. Use Deal Journey and Customer Journey reports to uncover which pipelines, campaigns, or pathways contribute the most to closed deals. This data empowers you to optimize sales strategies and allocate resources to the most impactful activities.

Status: Private Beta
Applicable HubSpot Hubs: Sales Hub for Deal reports, Marketing Hub for contact/company reports
Applicable HubSpot Tiers: Professional, Enterprise (journey reports included in Enterprise only)

HubSpot updates admins shouldn’t miss

Gain greater control over AI-generated content with content scaffolding in templates

What’s new: Content scaffolding allows admins to define template schemas, providing specifications on how sections should be used and what types of content they should contain to AI content generation tools.

How it helps you 
This update gives admins greater control over how AI-generated content integrates with custom templates. By defining specific sections for tools like Content Remix, you can ensure generated content aligns with your template layout—reducing the need for manual adjustments. While implementing this feature requires a developer for the initial implementation, it empowers admins to seamlessly create AI-driven pages and emails that meet organizational standards.

Status: Public Beta
Applicable HubSpot Hubs: Content Hub
Applicable HubSpot Tiers: Professional, Enterprise

Automated backup scheduling in HubSpot

What’s new: HubSpot super admins can now automate full CRM data backups with weekly or bi-weekly scheduling, available directly in the settings under a new “Backup and Restore” section.

How it helps you
This update simplifies the crucial task of safeguarding your CRM data. Instead of relying on third-party tools or manual requests, admins can schedule automated backups and receive download links via email or in-app notifications. With this feature, you can proactively manage data protection, recover from errors quickly, and maintain full control over your CRM’s integrity — all within HubSpot.

Status: Private Beta
Applicable HubSpot Hubs: All Hubs
Applicable HubSpot Tiers: Enterprise

Stay ahead with notifications for Audit Log events

What’s new: Admins can now set up notifications for key events in the Audit Logs, such as multiple data exports or failed logins, to proactively account activity.

How it helps you
No more constantly checking the Audit Log—this feature lets admins stay informed of critical events via email notifications, saving time and reducing the risk of missed activity. Customize notifications for events like removed admin permissions, multiple exports, or login attempts, ensuring you always have a clear picture of your account’s security and usage.

Status: Private Beta
Applicable HubSpot Hubs: All Hubs
Applicable HubSpot Tiers: Enterprise

Take control of Breeze intelligence enrichment with workflow actions

What’s new: Breeze Intelligence enrichment can now be triggered directly within workflows, allowing admins to enrich specific records automatically based on defined workflow criteria.

How it helps you
This update gives admins greater control over which records are enriched, optimizing the use of Breeze Intelligence credits. Previously, enrichment was either automatically applied to all records or required manual processing of up to 100 records at a time. Now, workflows provide precise control over when and why enrichment occurs, ensuring the right data flows into your Smart CRM without wasting resources.

Status: Live
Applicable HubSpot Hubs: All Hubs
Applicable HubSpot Tiers: Professional, Enterprise
Note: Requires Breeze Intelligence Credits (small, medium or large).

Control who can create CRM objects with new ‘create’ permissions

What’s new: Admins can now set user-level permissions to control who can create or merge Contacts, Companies, Deals, Tickets and Custom Objects in HubSpot.

How it helps you
This update gives admins greater control over data management, ensuring improved data quality and consistency. By separating creation and editing permissions, admins can limit unnecessary or duplicate records while still enabling users to update existing records. This feature addresses common concerns around data hygiene and helps maintain a cleaner, more accurate CRM.

Status: Private Beta
Applicable HubSpot Hubs: All Hubs
Applicable HubSpot Tiers: All Tiers

Sort records in sidebar association cards: Ensure users see what matters most

What’s new: Admins can now customize the sort order for records displayed in sidebar association cards, tailoring the view to prioritize key information.

How it helps you 
This update empowers admins to ensure users always see the most relevant information at a glance. Instead of sifting through unsorted records, reps can quickly access the data they need—like prioritizing deals by value or contacts by recent activity—directly from the sidebar. This saves time, eliminates extra clicks, and enhances user productivity by making key records immediately accessible.

Status: Live
Applicable HubSpot Hubs: All Hubs
Applicable HubSpot Tiers: All Tiers

December’s updates emphasize helpful new capabilities in areas like secure data management, AI-driven reporting, enhanced permissions, mobile-first features, and improved customer satisfaction tracking. These tools empower admins and managers to drive efficiency, streamline operations, and boost results. Stay tuned for next month’s updates as HubSpot continues to evolve.