MarTech » Customer & Digital Experience » YouTube’s New Beta GIF Creator Is A Blessing For Brands

YouTube’s New Beta GIF Creator Is A Blessing For Brands

A new beta GIF animation tool is far and away the easiest way to animate video clips directly within YouTube.

Greg Finn on December 16, 2014 at 8:15 am | Reading time: 1 minute

Seeing that social networks with animated GIFs are now the majority, gif creation tools have been embraced by marketers. None are easier than a new beta built right into YouTube.

TechCrunch spotted a beta iteration of the tool live on all PBS Idea Channel videos that allows users to quickly turn a video segment into a GIF within the YouTube interface.

Animated-Gif

To unlock this feature, users need to click on the ‘Share’ button and a “GIF’ tab will appear. From there, simply use the selector to locate times of the GIF that you’d like. An extra feature lets users automatically add text in a meme-like format as seen here:

If this feature is enabled across YouTube, it will be a huge boon for social marketers as there is nothing easier out there when it comes to GIF creation.

Source: TechCrunch

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About The Author

Greg Finn

Greg Finn is the Director of Marketing for Cypress North, a company that provides world-class social media and search marketing services and web & application development. He has been in the Internet marketing industry for 10+ years and specializes in Digital Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.