YouTube’s New Beta GIF Creator Is A Blessing For Brands
A new beta GIF animation tool is far and away the easiest way to animate video clips directly within YouTube.
Seeing that social networks with animated GIFs are now the majority, gif creation tools have been embraced by marketers. None are easier than a new beta built right into YouTube.
TechCrunch spotted a beta iteration of the tool live on all PBS Idea Channel videos that allows users to quickly turn a video segment into a GIF within the YouTube interface.
To unlock this feature, users need to click on the ‘Share’ button and a “GIF’ tab will appear. From there, simply use the selector to locate times of the GIF that you’d like. An extra feature lets users automatically add text in a meme-like format as seen here:
If this feature is enabled across YouTube, it will be a huge boon for social marketers as there is nothing easier out there when it comes to GIF creation.
Source: TechCrunch
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