Wolverine Film Director Premieres First Teaser On Twitter’s Vine
Twitter’s fledgling Vine video app got a nice boost yesterday when James Mangold, director of the upcoming The Wolverine, premiered six seconds of the film as a Vine video. It seems to be the first time a major motion picture has used Vine to premiere film footage, bypassing the traditional release of a full-length trailer. […]
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Twitter’s fledgling Vine video app got a nice boost yesterday when James Mangold, director of the upcoming The Wolverine, premiered six seconds of the film as a Vine video.
It seems to be the first time a major motion picture has used Vine to premiere film footage, bypassing the traditional release of a full-length trailer. That trailer isn’t due to premiere until tomorrow, giving Vine a two-day advance window.
Mangold coined the term “tweaser” to describe the six-second video in a tweet that’s now been retweeted more than a thousand times and favorited more than 250 times.
The tweaser. vine.co/v/bDExaiMjJ1F
— James Mangold (@mang0ld) March 25, 2013
The Wolverine’s official Twitter account also posted the Vine video, and that tweet has had an additional 550+ retweets and 130+ favorites so far.
All in all, that’s pretty solid exposure for Vine and — more importantly — it’s a degree of validation that marketing and promotion can be done in just six seconds of video.
Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the martech community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. MarTech is owned by Semrush. Contributor was not asked to make any direct or indirect mentions of Semrush. The opinions they express are their own.
Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.
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