UK Post Office Uses Vine To Promote Holiday Specials

The London Post Office is getting festive this holiday season. Partnering with Mindshare UK and Vidsy, the Post Office is engaging in a bit of crowdsourcing and asking the Vidsy community to create “Pass the Parcel” Vines which will show parcels being passed from the left side of the screen to the right.

Even Ariana Grande (and her freaky Victoria’s Secret Fashion Show cringe face) got in on the action:

At the end of the campaign, which aims to call attention to the Post Office’s “bigger” small package size, longer hours and guaranteed next-day-delivery, the Post Office will reveal what’s #AllWrappedUp in the parcel.

Along with the crowdsourced Vidsy effort, a series of videos on the Post Office Twitter feed highlight the Post Office’s holiday offerings. Be sure to make note of Downton Abbey’s Mr. Carson in the first ad:

There's no need to compromise on Christmas gifts this year – with our bigger small parcel, it's #AllWrappedUp https://t.co/y2V7UWmD2N

— Post Office (@PostOffice) December 3, 2014

With @aRobertWebb and Guaranteed Next Day Delivery, you'll be bringing seasonal joy in optimal time #AllWrappedUp > https://t.co/RbC7zgDRGd

— Post Office (@PostOffice) December 1, 2014

The video series also includes Christmas Tip of the Week videos:

Posting to Australia this Christmas? @Amanda_Holden has a very important note for you > https://t.co/gg3GBKRew3

— Post Office (@PostOffice) December 4, 2014

There's nothing stresstive about this festive message from @Amanda-Holden > https://t.co/4zL8W7sIj8 < #AllWrappedUp

— Post Office (@PostOffice) December 3, 2014

Our Christmas culinary advisor, @ginofantastico, has just the ingredient to get your Christmas #AllWrappedUp > https://t.co/fbIReWzsza

— Post Office (@PostOffice) November 29, 2014

All the campaign elements are affixed to the hashtag #AllWrappedUp.

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Steve Hall

Steve Hall is a marketing professional, publisher, writer, community manager, photographer and all-around lover of advertising.