Twitter Relaunches Ad Dashboard With Expanded Analytics

Twitter advertisers will have access to expanded data about their campaigns as part of an upgrade announced today to the Twitter Ads center.

There are a number of changes and additions that I’ll highlight here:

• reporting of Promoted Tweets now includes all engagements, not just those the advertiser paid for
• more detailed campaign reports that show how different audiences engage with Promoted Tweets and Promoted Account campaigns — including reporting based on device, location, gender and interest
• deeper reporting about the interests of advertisers’ most engaged audiences

Here’s a screenshot provided by Twitter in its blog post:

There are a couple more screenshots in Twitter’s announcement.

Note that this is for mid- and large-size advertisers that already have access to the full Ad center interface. Those of us who’ve only kicked the tires with very small Twitter ad campaigns will continue to see the standard ad dashboard we’ve seen before.

Twitter’s blog post says advertisers should be able to see these changes today in their ad management center.