Martech: Martech is Marketing Logo
  • Topics
    Digital Transformation
    Marketing Operations
    Data
    Customer & Digital Experience
    Performance Marketing
    Marketing Management
    Special Reports
    All Topics
  • Conference
  • Webinars
  • Intelligence Reports
  • White Papers
  • What is MarTech

Processing...Please wait.

MarTech » Marketing Management » Twitter Airs Its First TV Commercial, Promotes Its First Hashtag Page

Twitter Airs Its First TV Commercial, Promotes Its First Hashtag Page

Twitter aired its first TV commercial during Sunday’s Poconoa 400 NASCAR race that aired on the U.S. cable network TNT. The 15-second spot is part of Twitter’s recently announced deal with NASCAR that saw the racing organization buying a new ad product called a “hashtag page.” Update, June 22: We got this part of the […]

Matt McGee on June 11, 2012 at 2:20 pm | Reading time: 2 minutes

twitter-logo-2012-newTwitter aired its first TV commercial during Sunday’s Poconoa 400 NASCAR race that aired on the U.S. cable network TNT.

The 15-second spot is part of Twitter’s recently announced deal with NASCAR that saw the racing organization buying a new ad product called a “hashtag page.”

Update, June 22: We got this part of the story wrong. As Twitter has confirmed in this new article, Twitter’s Second Hashtag Page Promotes Euro 2012, Continues Twitter’s Move Into Media, hashtag pages are not a paid product. We apologize for the error.

During race weekend, fans could visit twitter.com/#NASCAR to get the latest tweets from drivers, other race team members and journalists tweeting about the race. Twitter says content for the page was selected both algorithmically and by human curation.

twitter-hashtag-page

Twitter’s first TV ad showed, in essence, where some of the content for that hashtag page was coming from — the drivers. Brad Keselowski is shown sitting in his car taking a photo with his iPhone with the text, “See what he sees.”

Twitter eventually aired six more NASCAR-themed commercials and uploaded the entire group to YouTube.

The ads only ran during yesterday’s race coverage on TNT and a Twitter spokesperson says the company has “no future plans to confirm at this time” regarding additional TV advertising. Twitter says that the NASCAR hashtag page will remain online for future races.

There’s no comparison between the Pocono 400 and the Super Bowl, but it’s worth noting that Google also chose a sports event for its first TV commercial. It’s also worth noting that several members of Twitter’s communications team are former Google employees.

(tip via Business Insider)


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


New on MarTech

    Only 38% of marketers very confident in their customer data and analytics systems
    Does your email copy persuade or sell?
    The latest jobs in martech
    74% of B2B marketers expect budgets to increase next year
    How Cherry Bombe uses email to make customers smile

About The Author

Matt McGee
Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.

Related Topics

Marketing ManagementPerformance Marketing

Get the daily newsletter digital marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS The MarTech Conference logo.

September 28-29, 2022: Fall

Start Training Now: Master Classes

Start Discovering Now: Spring



The SMX Conference logo.

Start Training Now:: SMX Advanced

November 14-15, 2022: SMX Next

March 8-9, 2022: Master Classes

Webinars

SEO Recon: The What, Why, and How for Building Amazing Links

Unlock the Cutting-Edge Potential of QR Codes

Why Finding the Right Platform is the Key to Winning in Email Marketing

See More Webinars
Intelligence Reports

Enterprise Marketing Performance Management Platforms: A Marketer’s Guide

Enterprise Customer Journey Orchestration Platforms: A Marketer’s Guide

Enterprise Account-Based Marketing Platforms: A Marketer’s Guide

See More Intelligence Reports
Featured White Paper

The Definitive Buyer’s Guide to Collaborative Work Management for Marketers

See More Whitepapers
Search Our Site

Receive daily marketing news & analysis.

Processing...Please wait.

Topics

  • Transformation
  • Operations
  • Data
  • Experience
  • Performance
  • Management
  • All Topics
  • Home

Our Events

  • MarTech
  • Search Marketing Expo - SMX

About

  • What is MarTech
  • Contact
  • Privacy
  • Terms Of Use
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS

© 2022 Third Door Media, Inc. All rights reserved.