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MarTech » Performance Marketing » Twitter Apologizes To Three Users For Faking Tweets In Blog Post

Twitter Apologizes To Three Users For Faking Tweets In Blog Post

Hey @Neil_Gottlieb, @WilliamMazeo, @subhash_tewari – so sorry about the confusion earlier today. We’re fixing the problem now. — Twitter Advertising (@TwitterAds) July 23, 2013   That’s the apology that Twitter sent out yesterday to three users whose accounts were used without their knowledge in Twitter’s blog post about its TV ad targeting product. As SFGate.com […]

Matt McGee on July 24, 2013 at 8:31 am | Reading time: 1 minute

Hey @Neil_Gottlieb, @WilliamMazeo, @subhash_tewari – so sorry about the confusion earlier today. We’re fixing the problem now.

— Twitter Advertising (@TwitterAds) July 23, 2013

 

That’s the apology that Twitter sent out yesterday to three users whose accounts were used without their knowledge in Twitter’s blog post about its TV ad targeting product.

As SFGate.com first reported, Twitter was caught making up tweets from those three users in a screenshot that was published on Twitter’s blog. In the original screenshot, Twitter created tweets from those three that talked about a San Francisco business called The Barista Bar. Here’s the original image as captured by SFGate.com.

twitterblog1

You can click for a slightly larger version if you’d like; the three tweets all involve the users talking about a Barista Bar TV commercial.

Twitter eventually updated its post with a new screenshot that now shows fake tweets from three Twitter employees.

TVaT_Revised_Blog_Post_Image_1

It’s a minor misstep on Twitter’s part, but embarrassing, nonetheless. William Mazeo, one of the users credited with a fake tweet in the original image, tweeted back after Twitter’s apology, “don’t do this again.”


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


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About The Author

Matt McGee
Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.

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