Search marketing
MarTech is your source for search marketing content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, the latest data to help you work smarter and make better decisions, and our enterprise SEO platforms buyer’s guide.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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How to make your content stand out in the ocean of AI slop
AI isn't replacing writers -- it's making them more important. Expertise, point-of-view and foundational SEO techniques are still the keys to content.
Marketing artificial intelligence (AI)
GenAI is already telling your brand’s story — are you guiding it?
To succeed in AI-powered discovery, brands must rethink their content, data and strategy. This is the path to AI readiness.
CMOs brace for cuts as marketing budgets stay flat
Gartner survey finds CMOs trying to squeeze more out of their budgets by having fewer employees rely more on AI.
Marketing artificial intelligence (AI)
Google AI Overviews show on 13% of searches: Study
88% of the AI Overviews target informational queries, but the number found in commercial and navigational queries is rising.
Marketing artificial intelligence (AI)
OpenAI adds shopping features to ChatGPT Search
The new feature is available in fashion, beauty, home goods and electronics categories.
Marketing artificial intelligence (AI)
ChatGPT with ads: ‘Free-user monetization’ coming in 2026?
OpenAI CEO Sam Altman previously said he hates ads and was concerned about products that manipulate the truth to suit advertisers.
Google search antitrust case: What the government wants
The DOJ’s proposed Google breakup targets Search, Chrome and ads to boost competition. Google says this would harm national security.
Google adtech antitrust trial: Everything you need to know
An in-depth look at the verdict, arguments and trial about Google's monopoly practices in the $200 billion digital advertising industry.
How attribution masks what’s actually driving growth
Attribution tells you what happened. Incrementality tells you if it mattered. Here’s why that difference is costing you more than you think.
How AI is changing the rules of web traffic
Web traffic is changing in ways your analytics may not reveal. Learn how AI impacts site visits, what data you’re missing and more.
Click-through rate (CTR) in B2B: Benchmarks & how to improve
Learn what click-through rate means in B2B marketing, see CTR benchmarks by channel, and get proven strategies to improve CTR across email, ads, and SEO.
How to use GA4 events to track and measure your KPIs
Google Analytics 4 events let you zoom in on the actions that move the needle for your business. Here’s how.
9 essential tips for building a website that drives conversions
Your website can do more than inform — it can convert. These tips will turn your site into your hardest-working salesperson.
‘Share of search’ is the marketing metric you need to be tracking
Share of search tells you a whole lot about your brand with very little effort. Let's talk about it with Liam Moroney.
More consumers using genAI tools to research purchases: Adobe
Engaged consumers are using generative AI to research purchases, but do they convert?
Marketing artificial intelligence (AI)
How are marketers using ChatGPT’s Operator function?
ChatGPT's Operator does a lot of the things marketers do with ChatGPT. It just does them better.
Google is exploring ads in new AI Mode
Ads could come to Google's conversational search experience, but some advertisers are skeptical about performance.
How to influence Google’s AI Overviews
Don’t leave your brand’s narrative to chance. See how to influence Google’s AI-generated search results.
New content strategies for handling AI-powered search
AI is changing the way people search, delivering answers instantly. Learn to make your brand part of the conversation.
Why it’s harder to build an audience than ever before
Search engines that simply answer your question. Sites driven by algorithms that don't want people to leave. Building an audience ain't what it used to be.
How ChatGPT search reshapes the B2B buyer’s journey
A simulated buyers journey shows how ChatGPT search influences B2B buying through research, decision-making and vendor discovery.
Best WordPress plugins to improve SEO
A look at popular WordPress SEO plugins to boost rankings, improve site speed, and optimize content.
How to resolve unassigned traffic in GA4
Optimize your GA4 data by tackling unassigned traffic. Learn the causes, solutions and actionable steps to improve traffic attribution.
Marketing artificial intelligence (AI)
GenAI is telling your brand’s story — with or without you
Take control of your narrative, optimize content for AI search and turn genAI into an ally, rather than a threat.
How SEO agencies can earn recurring revenue with site management services
Many SEO pros already have what it takes to generate ongoing income by embracing website maintenance (even hosting).
HubSpot’s SEO collapse: What went wrong and why?
Organic traffic has dropped big time for HubSpot, considered by many to be the gold standard of B2B vendor blogs.
Marketing artificial intelligence (AI)
AI-powered martech news and releases: January 16
GenAI companies have a problem: It costs more the more people use it. And OpenAI CEO Sam Altman says, "People use it much more than we expected."
Google’s search market share falls below 90% for first time since 2015
In a surprising development, Google's global search market share was less than 90% for the final three months of 2024.
Make Google happy by optimizing your WordPress site’s images
Learn how image optimization can boost SEO, improve load times, and enhance user experience with practical tips and WordPress tools.
How to become an affiliate marketer in 7 simple steps
Affiliate marketers earn by promoting other companies' products or services. Learn how to become one.
Google tightens ad policies to align with Search spam rules
Advertisers risk ad disapprovals if their sites violate spam policies, making search compliance critical to PPC success.
Marketing artificial intelligence (AI)
The 13-point roadmap for thriving in the age of AI search
Actionable insights for optimizing your digital presence across search engines, AI platforms and emerging technological ecosystems.
Marketing artificial intelligence (AI)
How marketers can succeed with generative engine optimization
Learn how to adapt to generative AI-powered search and ensure brands remain relevant, trustworthy and highly visible.
GenAI must win consumer trust if it is going to transform search marketing
A Semrush report outlines changes in online search since the introduction of ChatGPT kicked off the generative AI frenzy,
Latent semantic indexing: optimize content for today’s SEO
Sponsored by Semrush, written by Veruska Anconitano & edited by Nichola Stott Over the years, latent semantic indexing (LSI) and latent semantic indexing keywords (LSI keywords) have been among the most debated issues among SEOs and marketers. There’s still no clear consensus on whether LSI and LSI keywords in the context of search engine marketing […]
11 essential SEO elements you should be tracking
Stay on top of SEO performance by tracking technical and on-page changes, and using the right tools to simplify your efforts.
Google reshapes in-store shopping with AI-powered comparisons
A click on the phone will give consumers shopping updates, including real-time price comparisons and local inventory searches.
DOJ seeks sale of Chrome in Google antitrust case
The Justice Department also reportedly wants to expand advertiser control and transparency and ban exclusive search contracts.
How TikTok is transforming brand advertising
Here’s how versatile ad formats, like search ads and Smart+, enhance visibility, engagement and ROI, transforming TikTok into a must-have marketing platform.
How search analytics can tailor messaging and maximize performance
Organic search insights go beyond keywords. Use them to uncover consumer needs, tailor messaging and enhance marketing across channels.