Search marketing
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What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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Marketing artificial intelligence (AI)
The 13-point roadmap for thriving in the age of AI search
Actionable insights for optimizing your digital presence across search engines, AI platforms and emerging technological ecosystems.
Marketing artificial intelligence (AI)
How marketers can succeed with generative engine optimization
Learn how to adapt to generative AI-powered search and ensure brands remain relevant, trustworthy and highly visible.
GenAI must win consumer trust if it is going to transform search marketing
A Semrush report outlines changes in online search since the introduction of ChatGPT kicked off the generative AI frenzy,
Latent semantic indexing: optimize content for today’s SEO
Sponsored by Semrush, written by Veruska Anconitano & edited by Nichola Stott Over the years, latent semantic indexing (LSI) and latent semantic indexing keywords (LSI keywords) have been among the most debated issues among SEOs and marketers. There’s still no clear consensus on whether LSI and LSI keywords in the context of search engine marketing […]
11 essential SEO elements you should be tracking
Stay on top of SEO performance by tracking technical and on-page changes, and using the right tools to simplify your efforts.
Google reshapes in-store shopping with AI-powered comparisons
A click on the phone will give consumers shopping updates, including real-time price comparisons and local inventory searches.
DOJ seeks sale of Chrome in Google antitrust case
The Justice Department also reportedly wants to expand advertiser control and transparency and ban exclusive search contracts.
How TikTok is transforming brand advertising
Here’s how versatile ad formats, like search ads and Smart+, enhance visibility, engagement and ROI, transforming TikTok into a must-have marketing platform.
How search analytics can tailor messaging and maximize performance
Organic search insights go beyond keywords. Use them to uncover consumer needs, tailor messaging and enhance marketing across channels.
Reaching consumers in the age of AI: What you need to know about search and social media
Search still reigns supreme with consumers, but the cracks are showing as younger demographics increasingly use social media.
Google Performance Max gets new AI-powered video creation, asset testing
Company integrates advanced Imagen 3 AI model for creative optimization, along with testing and ad rank Performance Max capabilities.
Google blasts DOJ’s ‘radical’ proposed breakup plan
Company argues a breakup would make advertising less valuable, while harming publishers and merchants.
Google rolls out new AI-organized search results, AI Overview links
Google's organized search results will now let you see content and perspectives from all around the web, including articles, videos, forums and more.
TikTok Search Ads Campaign launches in US
Tiktok's keyword-based search ad solution allows brands to target users directly in search results, stepping up its competition with Google's ad business.
Google adtech antitrust trial: Everything you need to know
The antitrust trial over allegedly monopolistic practices in the $200 billion digital advertising industry could lead to huge changes for the tech giant and digital marketing.
EU hits Google with $2.6 billion fine in antitrust case
The decision by the European Union's highest court came on the 2nd day of Google's latest US antitrust trial.
Google vs. DOJ: Why Google’s ‘hundreds of competitors’ claim doesn’t add up
Company defends its ad tech dominance by pointing to market competition, low fees and benefits for businesses. Is it true?
Google Ads to deprecate enhanced CPC for search and display ads
Company will begin phasing out enhanced CPC in October, with the goal of transitioning all remaining campaigns to manual CPC by March 2025.
Free trial vs. demo: What’s more effective in B2B SaaS ads?
An analysis of $20 million in paid search ad spend yields interesting results for practitioners of product-led strategies.
Yelp brings antitrust lawsuit against Google
The lawsuit alleges illegal monopoly practices related to local search and local search advertising.
U.S. considering forcing a Google breakup
Could Google be broken up in the not-too-distant future? Could the U.S. government force a sale of Chrome, Android or Ads?
The Google monopoly verdict: More industry reactions
Agencies and marketing consultants reach out with comments about many different aspects of the Google monopoly verdict.
What the Google antitrust ruling could mean for advertisers
Changes in technology and consumer behavior make this the perfect moment for companies that want to challenge Google's dominant market position.
Why Google lost: The DoJ’s case in 11 slides
Here is what you need to know about the Google antitrust case from the Justice Department's closing presentation.
Federal judge rules Google violated antitrust law
Google illegally monopolized search and search advertising markets especially by paying $20 billion annually for default search status on iPhones.
Second quarter saw slowing ad spend on most platforms
While Amazon Sponsored Products, Facebook, Google search and Instagram all saw lower growth, YouTube was up 28% thanks to a big increase in impressions.
Generative engine optimization: What you need to know
GEO is optimizing your website’s content to boost its visibility in AI-driven search engines, like SEO does for text-based search.
OpenAI starts testing SearchGPT prototype
SearchGPT is OpenAI's long-expected prototype search engine. Here's what it looks like.
Google: Audience focus, content quality are still the keys to SEO
Tips about SEO and how to create content and successful websites from Google's Search Liaison Danny Sullivan.
Google Search document leak reveals inner workings of ranking algorithm
documents reveal how Google Search is using, or has used, clicks, links, content, entities, Chrome data and more to rank content.
Is Google a monopoly? The DOJ’s case in 11 slides
Here are the key points under contention in the most significant anti-trust case of this century,
Google rolls out AI Overviews for more complex searches
The company also unveiled features that provide planning capabilities, multi-step reasons and the ability to ask questions while recording video.
ChatGPT expected to announce search feature Monday
ChatGPT product that searches the web and cites sources when answering questions would be seen as a significant challenge to Google.
How Google harms search advertisers in 20 slides
DOJ hammered Google over search ad price manipulation and more in its closing statement for the landmark anti-trust trial.
Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer
Learn how this GA4 change lets you maximize marketing opportunities to measure and report on what matters most to your business.
Marketing artificial intelligence (AI)
Nicole Greene: Looking forward with AI
Gartner's AI expert explains how search generative experience will change everything and why chatbots are the next frontier in advertising
Google SGE a top threat to brand and product search terms, study finds
Among the findings: 91.4% of all search queries triggered SGE; Quora was a big winner; and paid search ads appeared 50% of the time.
Google Search Ads 360 gains retail media capabilities
Tech giant claims new features will increase efficiency and scale for retail media with self-service.
When and how to move beyond performance marketing to brand strategy
Explore the paradox of performance marketing and uncover the importance of evolving toward brand storytelling and relationship-building.
Why bottom-of-the-funnel SEO is the game-changer your B2B needs
BOFU SEO focuses on high-intent keywords to attract prospects ready to convert. Learn how to create content for ready-to-buy prospects.