Search marketing
MarTech is your source for search marketing content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, the latest data to help you work smarter and make better decisions, and our enterprise SEO platforms buyer’s guide.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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‘Share of search’ is the marketing metric you need to be tracking
Share of search tells you a whole lot about your brand with very little effort. Let's talk about it with Liam Moroney.
More consumers using genAI tools to research purchases: Adobe
Engaged consumers are using generative AI to research purchases, but do they convert?
Marketing artificial intelligence (AI)
How are marketers using ChatGPT’s Operator function?
ChatGPT's Operator does a lot of the things marketers do with ChatGPT. It just does them better.
Google is exploring ads in new AI Mode
Ads could come to Google's conversational search experience, but some advertisers are skeptical about performance.
How to influence Google’s AI Overviews
Don’t leave your brand’s narrative to chance. See how to influence Google’s AI-generated search results.
New content strategies for handling AI-powered search
AI is changing the way people search, delivering answers instantly. Learn to make your brand part of the conversation.
Why it’s harder to build an audience than ever before
Search engines that simply answer your question. Sites driven by algorithms that don't want people to leave. Building an audience ain't what it used to be.
How ChatGPT search reshapes the B2B buyer’s journey
A simulated buyers journey shows how ChatGPT search influences B2B buying through research, decision-making and vendor discovery.
Best WordPress plugins to improve SEO
A look at popular WordPress SEO plugins to boost rankings, improve site speed, and optimize content.
How to resolve unassigned traffic in GA4
Optimize your GA4 data by tackling unassigned traffic. Learn the causes, solutions and actionable steps to improve traffic attribution.
Marketing artificial intelligence (AI)
GenAI is telling your brand’s story — with or without you
Take control of your narrative, optimize content for AI search and turn genAI into an ally, rather than a threat.
How SEO agencies can earn recurring revenue with site management services
Many SEO pros already have what it takes to generate ongoing income by embracing website maintenance (even hosting).
HubSpot’s SEO collapse: What went wrong and why?
Organic traffic has dropped big time for HubSpot, considered by many to be the gold standard of B2B vendor blogs.
Marketing artificial intelligence (AI)
AI-powered martech news and releases: January 16
GenAI companies have a problem: It costs more the more people use it. And OpenAI CEO Sam Altman says, "People use it much more than we expected."
Google’s search market share falls below 90% for first time since 2015
In a surprising development, Google's global search market share was less than 90% for the final three months of 2024.
Make Google happy by optimizing your WordPress site’s images
Learn how image optimization can boost SEO, improve load times, and enhance user experience with practical tips and WordPress tools.
How to become an affiliate marketer in 7 simple steps
Affiliate marketers earn by promoting other companies' products or services. Learn how to become one.
Google tightens ad policies to align with Search spam rules
Advertisers risk ad disapprovals if their sites violate spam policies, making search compliance critical to PPC success.
Marketing artificial intelligence (AI)
The 13-point roadmap for thriving in the age of AI search
Actionable insights for optimizing your digital presence across search engines, AI platforms and emerging technological ecosystems.
Marketing artificial intelligence (AI)
How marketers can succeed with generative engine optimization
Learn how to adapt to generative AI-powered search and ensure brands remain relevant, trustworthy and highly visible.
GenAI must win consumer trust if it is going to transform search marketing
A Semrush report outlines changes in online search since the introduction of ChatGPT kicked off the generative AI frenzy,
Latent semantic indexing: optimize content for today’s SEO
Sponsored by Semrush, written by Veruska Anconitano & edited by Nichola Stott Over the years, latent semantic indexing (LSI) and latent semantic indexing keywords (LSI keywords) have been among the most debated issues among SEOs and marketers. There’s still no clear consensus on whether LSI and LSI keywords in the context of search engine marketing […]
11 essential SEO elements you should be tracking
Stay on top of SEO performance by tracking technical and on-page changes, and using the right tools to simplify your efforts.
Google reshapes in-store shopping with AI-powered comparisons
A click on the phone will give consumers shopping updates, including real-time price comparisons and local inventory searches.
DOJ seeks sale of Chrome in Google antitrust case
The Justice Department also reportedly wants to expand advertiser control and transparency and ban exclusive search contracts.
How TikTok is transforming brand advertising
Here’s how versatile ad formats, like search ads and Smart+, enhance visibility, engagement and ROI, transforming TikTok into a must-have marketing platform.
How search analytics can tailor messaging and maximize performance
Organic search insights go beyond keywords. Use them to uncover consumer needs, tailor messaging and enhance marketing across channels.
Reaching consumers in the age of AI: What you need to know about search and social media
Search still reigns supreme with consumers, but the cracks are showing as younger demographics increasingly use social media.
Google Performance Max gets new AI-powered video creation, asset testing
Company integrates advanced Imagen 3 AI model for creative optimization, along with testing and ad rank Performance Max capabilities.
Google blasts DOJ’s ‘radical’ proposed breakup plan
Company argues a breakup would make advertising less valuable, while harming publishers and merchants.
Google rolls out new AI-organized search results, AI Overview links
Google's organized search results will now let you see content and perspectives from all around the web, including articles, videos, forums and more.
TikTok Search Ads Campaign launches in US
Tiktok's keyword-based search ad solution allows brands to target users directly in search results, stepping up its competition with Google's ad business.
Google adtech antitrust trial: Everything you need to know
The antitrust trial over allegedly monopolistic practices in the $200 billion digital advertising industry could lead to huge changes for the tech giant and digital marketing.
EU hits Google with $2.6 billion fine in antitrust case
The decision by the European Union's highest court came on the 2nd day of Google's latest US antitrust trial.
Google vs. DOJ: Why Google’s ‘hundreds of competitors’ claim doesn’t add up
Company defends its ad tech dominance by pointing to market competition, low fees and benefits for businesses. Is it true?
Google Ads to deprecate enhanced CPC for search and display ads
Company will begin phasing out enhanced CPC in October, with the goal of transitioning all remaining campaigns to manual CPC by March 2025.
Free trial vs. demo: What’s more effective in B2B SaaS ads?
An analysis of $20 million in paid search ad spend yields interesting results for practitioners of product-led strategies.
Yelp brings antitrust lawsuit against Google
The lawsuit alleges illegal monopoly practices related to local search and local search advertising.
U.S. considering forcing a Google breakup
Could Google be broken up in the not-too-distant future? Could the U.S. government force a sale of Chrome, Android or Ads?
The Google monopoly verdict: More industry reactions
Agencies and marketing consultants reach out with comments about many different aspects of the Google monopoly verdict.