Performance marketing
MarTech is your source for performance marketing content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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Think search-first to improve business outcomes
Better SEO means better experience and can lead to higher sales and loyalty.
Doubling video ad revenue with AdOps: Monday’s daily brief
Plus, Snap ad biz impacted by iOS updates
Snap ad business takes a hit due to iOS privacy updates
The chat app’s earnings fall short of forecasts as advertising performance declines.
How Jagran New Media doubled video ad revenue with a managed AdOps service
India’s leading publishing house used a managed video ad operations service to take control of their video ad inventory.
Consumer tolerance for traditional advertising continues to fall
They're especially growing weary of ads in digital video, says a new IAB report.
Coveo adds Qubit to boost AI-driven commerce
These two AI-based commerce solutions could prove complementary.
The many ways to know your audience: Friday’s Daily Brief
From contextual audiences to identity resolution to customer journey analytics.
DoubleVerify launches contextual advertising solution
DoubleVerify seeks to help publishers monetize their inventory by offering highly relevant topics to advertisers.
Facebook’s failure highlights why email reigns
How email marketers seized the chance to capitalize on the Facebook/Instagram outage.
RollWorks announces new capabilities focused on the B2B customer journey
Journey Events and Journey Stages combine to track account progress and identify the activities promoting it.
Mailchimp helps SMBs optimize email campaigns
Content Optimizer checks email campaigns for best practices against Mailchimp's extensive campaign data-sets.
What marketers can do next time a major social network goes down
Today's Facebook and Instagram outage is on track to be the longest ever. But there's a lot that can be done to make sure you're prepared for the next blackout.
Using psychology and better data practices to get customers closer to purchase
Optimizing campaigns with psychological insights saves time and makes you more competitive.
How to become a B2B influencer on LinkedIn
Businesses need to identify a person within their organizations to be their public face on this important social network, says Darryl Praill, CRO for VanillaSoft.
Watch for inflated email open rates now that iOS 15 is out
While Validity has updated its platform to clean up open rate data, marketers think you should move on from opens altogether.
How GreaterGood used personalized email to boost sales and charitable transactions
The charitable giving company leaned on a trigger-based email platform to increase sales and transactions by over 60%.
Google Ads announces machine learning-based attribution models in new privacy landscape
Google seeks to balance greater privacy for users with viable attribution models for advertisers.
Yahoo partners with Shopify in ad deal
SMBs will have access to Yahoo ConnectID and Dynamic Product Ads for quick campaign deployment to relevant audiences.
Roku announces Shopify app
Door opens for SMBs to execute TV ads ahead of holidays.
iOS 15 is out, but marketers can shake off the loss of email open rates
This is not a channel-ending event for email. Clicks and associated behavior on the website are better indicators of intent.
How BIMI will boost brand recognition, email engagement
Validity Email Strategist Danielle Gallant discusses the importance of BIMI in brand recognition and email engagement.
How Serial 1 leveraged visual intelligence to increase web conversions
Premium eBicycle manufacturer Serial 1 used Vizit to optimize their digital assets and boost website conversions by 98%.
Oracle Fusion Marketing reduces the role of traditional CRMs
Larry Ellison: "What we want to do is build systems that help you sell more." Updated.
How testing can give your email marketing a conversions boost
Holistic Email Marketing CEO Kath Pay shares tactics for getting the most from “the original push channel.”
Email marketers don’t have time for shiny new things
How to diagnose if you're wasting your time chasing the bright-and-shiny.
Mediavine open sources its WordPress theme framework
Trellis willl now be available for purchase by any WordPress users.
Zendesk acquires Cleverly.ai
Customer service conversations are on the rise, and AI helps to scale the ability to respond.
Making AI work for workflow management
AI-powered collaborative work management enables marketing teams to keep up with competition and WFH challenges.
Facebook’s widely viewed content: Monday’s Daily Brief
Plus a global survey of customer engagement.
Neuroscience: Video makes people happier than text
Study finds video messages can help break the overall negative mood of business inboxes.
Balancing risk and reach: The brand safety dilemma
Is it worth risking reputation to reach a large audience? Is that audience human anyway?
Good human marketing: Wednesday’s Daily Brief
Plus news from Neustar and Drift.
A loyalty boom for David’s Bridal using mobile wallet technology
How a bridal and formal wear retailer with over 300 stores added 600,000 loyalty members in six months.
Data and confused: The increasing complexity of digital ad targeting
Four key factors that determine whether a business can survive in the complex post-cookie future.
Twitter’s Shop Module pilot adds a product carousel to profiles
Shop Modules are rolling out with a handful of brands in the U.S., and only domestic English-language users on iOS can currently see it.
Time spent on content is what matters to TikTok: Friday’s Daily Brief
Plus another reminder to take our 3 minute Event Participation survey.
Place Exchange completes spinout from OOH publisher Intersection
Programmatic OOH gains ground for marketers who value streamlined ad management and reporting.
Launch self-managed campaigns that focus on conversions and revenue
Learn why Connected TV advertising is the new frontier of B2B marketing.