Launch self-managed campaigns that focus on conversions and revenue
Learn why Connected TV advertising is the new frontier of B2B marketing.
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It seems as though B2B marketers have been stuck with the same ad channels for a while now. Digital ad efforts have been limited to the likes of paid search and social media advertising. And while those channels may be effective, they carry some limitations that keep B2B marketing strategies from evolving.
Recent studies show that 82% of U.S. households have at least one internet-connected TV. With its data-driven approach to measurement and targeting, the rise of Connected TV advertising has made it a viable third ad channel for those in the B2B space looking to differentiate from the competition. Thankfully, B2B marketers now have a chance to take their strategy beyond the expected.
Register today for “The New Frontier of B2B Marketing: Drive Measurable Results With Performance CTV Advertising” presented by MNTN.
Cynthia Ramsaran was director of custom content at Third Door Media, publishers of Search Engine Land and MarTech. A multi-channel storyteller with over two decades of editorial/content marketing experience, Cynthia’s expertise spans the marketing, technology, finance, manufacturing and gaming industries. She was a writer/producer for CNBC.com and produced thought leadership for KPMG. Cynthia hails from Queens, NY and earned her Bachelor's and MBA from St. John's University.
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