Google seeks to balance greater privacy for users with viable attribution models for advertisers.
Google seeks to balance greater privacy for users with viable attribution models for advertisers.Carolyn Lyden | Sep 27, 2021 at 2:34 pm ET
Depending on how the engagement plays out, this could mean that Google doesn't implement FLoC as quickly as anticipated.Carolyn Lyden | Jun 11, 2021 at 1:53 pm ET
The decision and Google's response means it will be easier for publishers to use Google's ad tech tools and learn from the data.Carolyn Lyden | Jun 7, 2021 at 3:32 pm ET
These solutions from Google Ads attempt to preserve user data while ensuring that search marketers have the best information to improve and adjust their campaigns.Carolyn Lyden | May 13, 2021 at 2:00 pm ET
In addition to a decrease in overall metrics, some marketers reported a decline in the performance of lookalike audiences.Carolyn Lyden | Apr 29, 2021 at 4:25 pm ET
Annual Ads Safety Report lists misinformation around COVID-19 and the political climate as well as ad fraud as top concernsCarolyn Lyden | Mar 19, 2021 at 11:07 am ET
Keys to diversity and inclusion in our industry include mentorship and promotion of Black search marketers.Carolyn Lyden | Feb 12, 2021 at 7:00 am ET