Google Ads announces machine learning-based attribution models in new privacy landscape
Google seeks to balance greater privacy for users with viable attribution models for advertisers.
Carolyn Lyden served as the Director of Search Content for Search Engine Land and SMX. With expertise in SEO, content marketing, local search, and analytics, she focuses on making marketers' jobs easier with important news and educational content.
Google seeks to balance greater privacy for users with viable attribution models for advertisers.Carolyn Lyden | Sep 27, 2021 at 2:34 pm ET
This opportunity may be perfect for many advertisers to reach a new or specific type of audience if the tests go well.Carolyn Lyden | Jun 17, 2021 at 12:06 pm ET
Depending on how the engagement plays out, this could mean that Google doesn't implement FLoC as quickly as anticipated.Carolyn Lyden | Jun 11, 2021 at 1:53 pm ET
The decision and Google's response means it will be easier for publishers to use Google's ad tech tools and learn from the data.Carolyn Lyden | Jun 7, 2021 at 3:32 pm ET
These solutions from Google Ads attempt to preserve user data while ensuring that search marketers have the best information to improve and adjust their campaigns.Carolyn Lyden | May 13, 2021 at 2:00 pm ET
In addition to a decrease in overall metrics, some marketers reported a decline in the performance of lookalike audiences.Carolyn Lyden | Apr 29, 2021 at 4:25 pm ET
Annual Ads Safety Report lists misinformation around COVID-19 and the political climate as well as ad fraud as top concernsCarolyn Lyden | Mar 19, 2021 at 11:07 am ET
Keys to diversity and inclusion in our industry include mentorship and promotion of Black search marketers.Carolyn Lyden | Feb 12, 2021 at 7:00 am ET