Performance marketing
MarTech is your source for performance marketing content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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Prime Day content drives email engagement for Amazon’s competition
Strong subject lines and high-quality content will help your brand stand out in crowded inboxes on Amazon's Prime Day.
Google announces changes to environment, position targeting settings in DV360
Google said the changes will take effect at the end of August 2019 – along with a new version of Structured Data Files (SDF) containing fields to support the new targeting options.
One year later: How AMP for Gmail can help marketers improve engagement
We can use the carousel to highlight products, live real-time feeds and interactive forms to be more creative with email; but be sure to A/B test to measure their value for each campaign.
Chrome lets users pay with credit cards saved in their Google accounts
New payment option is available across all Chrome-enabled devices.
Chrome lets users pay with credit cards saved in their Google accounts
New payment option is available across all Chrome-enabled devices.
The MarTech Minute: Amperity’s platform updates, Facebook’s SDK bug
MarTech Minute briefs always appear first in our daily newsletter throughout the week. Click here to subscribe. The following is our compilation of the past week’s briefs from those newsletters. MarTech in Motion Amperity rolls out latest platform updates. The Customer Data Management platform announced the release of the next iteration of its AI-powered solution that allows brands to […]
Don’t be too quick to dismiss established best practices for email
Our shared experience and knowledge will lead to better informed best practices because collaboration is the real way to advance our industry.
Facebook warns Pages it is downgrading posts that use exaggerated health claims to promote products
The company said it made changes to its algorithm last month to reduce the amount of misleading health information on the platform.
Moving from vendor to seller on Amazon? Here’s what you need to know
If you are a smaller vendor (less than $10M per year), Amazon is poised to implement a change to require a transition from a wholesale supplier to a marketplace seller.
Facebook brings back reach estimates for Custom Audiences
Facebook is reinstalling reach estimates for Custom Audiences, a tool that allows advertisers to estimate audience size for their Custom Audience campaigns. The company removed the tool in March, 2018 when researchers at Northwestern University discovered a vulnerability that made it possible to infer attributes of Facebook users via the tool. “People’s privacy is incredibly […]
Consumers indicate experience, not price, as top conversion factor
For consumers, the decision to buy is largely driven by positive, quick and simple digital experiences.
Narrow is the new normal: Why expertise will help agencies survive the in-house exodus
We need to adapt to today’s landscape whether collaborating with in-house teams or as part of a multi-agency effort, specialized expertise is the path forward.
Privacy issues may be hurting smart speaker market growth
Concerns that 'smart speakers are always listening' inhibit potential buyers.
LinkedIn lifts the hood on its news feed algorithm to show how it ranks posts
The company has made a number of changes to its ranking algorithm over the past 12 to 18 months to surface more niche conversations.
Constant Contact launches ecommerce enhancements
Constant Contact will now offer WooCommerce integration, new features for Shopify merchants.
The MarTech Minute: Amazon’s AI for speech analytics, Cloudinary’s Adobe Creative Cloud Connector
MarTech Minute briefs always appear first in our daily newsletter throughout the week. Click here to subscribe. The following is our compilation of the past week’s briefs from those newsletters. MarTech in Motion IntentData.io brings contact-level intent data to users. The newly accessible data sets can be used by marketers, account-based marketing teams and sales users who are looking […]
GetResponse adds new webinar features, integrations with ecommerce, online payment and Facebook Ads
The company is expanding the platform well beyond email.
Hootsuite integrates Yext Reviews into its dashboard
Businesses using both platforms will be able to manage online customer reviews and monitor their Yext analytics alongside their social media efforts.
Amazon’s new “Counter” service lets customers pick up packages in staffed retail locations
The new service underscores Amazon's continued efforts to provide customers with more delivery and pick up options.
Instagram to start showing ads in Explore tab
The company said it will be introducing ads in Explore "slowly and thoughtfully" in the coming months.
TINT introduces solution to quickly build UGC-driven web experiences
The new Experience Builder is a no-coding-required platform for developing web pages centered on user generated content.
Reach the managed inbox with a proactive approach to email deliverability
Optimizing for the managed inbox requires more than 'checking the box' on deliverability factors.
Shopify introduces Apple Business Chat integration for its mobile messaging app
Merchants will be able to manage their Apple Business Chat communications via the Shopify Ping app.
LinkedIn Pages get new CTA buttons, mobile editing capabilities, more
The new call-to-action buttons include five options: Contact Us, Learn More, Register, Sign Up and Visit Website.
Amazon Prime Day, summer’s ‘Black Friday’, becomes 2-day sale
Prime Day 2019 will easily cross $5 billion in sales this year and could inch closer to $6 billion.
Millions of fake Google Maps listings hurt real business and consumers
Google says it is working on it, but is still positioned to profit as local businesses claw back visibility with paid ads.
Welcome to the next era of social media marketing
The first installment in Marketing Land’s series looking at how paid social marketing is evolving as user growth slows and social commerce explodes.
Why Meeker sees ecommerce, digital ad revenues slowing down
The rise in global internet adoption means more fragmentation across the consumer spectrum, which ultimately amounts to less concentrated growth.
Shopify launches machine learning powered network for US merchants
Shopify Fulfillment Network is expected to lower shipping costs and improve delivery times for SMBs.
Are you on the wrong platform? Paid search vs. paid social
The right answer for your business depends on what you’re trying to market, who you’re trying to market to and what your marketing goals are.
Facebook’s digital wallet Calibra: What it could mean for marketers
The company plans to launch a digital wallet in 2020, setting the stage for global ecommerce opportunities.
Google DV360 testing 3D and YouTube live stream display ad formats
A new Poly editor is coming to make it easier for brands to edit 3D assets for display ads.
Understanding the role of branded and unbranded search in the customer journey
Understanding how to rank for both branded and unbranded terms in organic search is critical for marketers looking to build domain authority and capture share of search online. After all, over 3.5 billion searches are conducted each day on Google alone. When we talk about branded versus unbranded search, it isn’t an either/or proposition. Both […]
Oligopoly? Not so fast
The distribution of spending on Google, Facebook and Amazon is not equal. It's an important distinction.
TrueView audience engagement: Paid strategies to find fans and reduce waste
Setting the right KPIs, such as earned paid media metrics instead of video completion rates, are vital to maximizing your ability to learn from and build an audience on YouTube.
8 free keyword research tools for SEO (that beat their paid alternatives)
Do you really need to pay a fortune to find the best SEO & PPC keywords for your business?
Advertisers can now target Spotify podcast listeners
In select markets, advertisers can also limit their campaigns to podcast genres.
Salesforce Marketing Cloud brings Einstein AI capabilities to email marketers
Automation and machine-learning analytics features are now available for email.
Facebook to remove ‘Company Overview’ and ‘Biography’ fields from Pages
The company recommends Page owners add the information to their Page descriptions.
Pinterest broadens ecommerce capabilities with ‘Complete the Look’ tool
The visual search feature will recommend fashion and home decor products based on the context of an image.