Brands need to add new chapters to their crisis marketing playbook
Marketers are learning key lessons as they navigate current economic conditions, many of which will likely remain part of their strategy in a post-COVID-19 world.
Contributor
Kyle Henderick's latest articles
Customer relationships will always win over lazy shortcuts in a post-cookie world
Marketers who lean on the fundamentals of customer relationships and loyalty will succeed no matter what the technology.
Here’s how we prepare for a new decade of marketing innovation
We should not be afraid to take a bolder approach with personalization if we're proactive in creating high standards with our customer's data privacy.
How to perfect your email marketing strategy this holiday season
Authentic and relevant messages personalized to holiday shoppers will help foster customer loyalty and retention.
Email marketing and customer retention in the financial services industry
Brands that leverage email marketing will continue to build lasting customer relationships while thwarting the new fintech players from capturing market share
4 easy ways to refresh your marketing strategy during the summer
Fine-tune small things to see what works for your customers and consider exclusivity tactics that lead to loyalty.
One year later: How AMP for Gmail can help marketers improve engagement
We can use the carousel to highlight products, live real-time feeds and interactive forms to be more creative with email; but be sure to A/B test to measure their value for each campaign.
Email marketers: Get more creative with customer data
Use subscriber personalization techniques with first-party data you already have, like loyalty program information, location and name. But you can do more. Here's how.
5 steps to move closer to one-to-one personalization
Brands need solid data, good deliverability with ISPs and user-friendly email templates to cater to customers more effectively.
There are 6 challenges every data-driven marketer faces. Here’s how to manage them.
At MarTech West, Nordstrom's analytics expert Jason Mestrits shed light on how marketers can face down the challenges of creating an effective data-driven operation.
Unconventional email themes can improve engagement with the right approach
Themes like Tax Day, National Dog Day and your brand's birthday can add a little flavor to your subscribers’ inboxes. Here's a list of best practices for themed emails.
Email marketing trends to expect in 2019
This year the email marketing landscape will continue to focus on personalization with a focus on quality over quantity as well as expanding loyalty programs.
Last minute email checklist for your impulsive Black Friday and Cyber Monday shoppers
Marketers should review their data to determine which tone and emotion resonates best with their key audience and tailor content accordingly.
Step up your email personalization game
To give your email marketing program a competitive edge, leverage timing, location and behavior to provide relevancy for customers.
Have retail email marketers finally reached the mobile tipping point?
With half of all email-driven orders originating on smartphones, it's important to make it easy to engage on mobile. Here's a look at how you can boost average order values on mobile devices.
Email marketing turned 40 this year. Now what?
Even the first email marketing message, however spammy, achieved astounding results. Contributor Kyle Henderick explains how far we've come since then and where we're headed.
Answers to email marketers’ niggling questions about GDPR
Contributor Kyle Henderick consults with his colleague to dispel likely areas of confusion about the data regulation.
The conflicted marketer’s take on AMP for Gmail
Will AMP for email be a force for unparalleled interactivity, or will it be a coding and QA headache? Contributor Kyle Henderick explains why he's of two minds.
The rise of passive opt outs: Four ways to boost engagement
Subscribers in your database that consistently fail to take action could be hurting you more than you think. Contributor Kyle Hendrick suggests tactics to get them engaging with your brand again.
Three ways AI will revolutionize email marketing
The promise of artificial intelligence has put stars in many marketers' eyes, but it's not always clear what's hype and what's real. Contributor Kyle Henderick lays out some tactics that can be employed today.
7 email trends to watch in 2018
As we head into 2018, columnist Kyle Henderick predicts the trends that will have the biggest impact on your email marketing program over the next 12 months.
3 ways Gmail has changed email marketing
With Gmail accounting for one in three inboxes, it's nothing to sneeze at. Columnist Kyle Henderick discusses the ways in which Google's email service can affect your next marketing campaign.
Is holiday retail still king? 4 ways to get smarter about holiday marketing
As more consumers shop outside the traditional holiday shopping period, how should marketers react? Columnist Kyle Henderick outlines four ways to help your brand stay ahead of the competition.
What email marketers should know about iOS 11
Just a few weeks after the official release of Apple's iOS 11, columnist Kyle Henderick discusses how marketers should respond to changes the new mobile operating system brings to the Mail app.
5 ways to write better email subject lines this holiday season
During the busy holiday season, how do you make your emails stand out in consumers’ inboxes? Columnist Kyle Henderick believes the right subject line is just as important as the message itself.