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Dan Carter

About Dan Carter

Having previously worked across advertising, media strategy and experiential marketing in Australia and China, Dan now leads creative and strategy in North American as Executive Creative Director for Set Creative.

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Performance marketing

Narrow is the new normal: Why expertise will help agencies survive the in-house exodus

We need to adapt to today’s landscape whether collaborating with in-house teams or as part of a multi-agency effort, specialized expertise is the path forward.

Dan Carter | Jul 1, 2019 at 12:31 pm ET

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Narrow is the new normal: Why expertise will help agencies survive the in-house exodus