Performance marketing
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What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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Snap continues to march forward with solid gains during the second quarter of 2019
The company reported $388 million in revenue for the quarter, and an increase of 13 million daily active users.
5 ways to grow ABM performance by moving beyond your basic persona framework
It's time to think seriously about proactively adding prospective personas and then updating these with real people you're interacting with.
Improve ABM performance by moving beyond your basic persona frameworks
It's time to think seriously about proactively adding prospective personas and then updating these with real people you're interacting with.
Litmus adds integrations with cloud solutions, enhances privacy
Integrations with some of the top cloud solutions are now available to Litmus users.
FTC settlement with Facebook imposes tough new privacy rules, including personal liability for CEO Zuckerberg if violated
There are lots of new privacy requirements, which Zuckerberg says he welcomes and others say don't go far enough.
US Justice Department to launch expansive new investigation into big tech firms
Recent moves from the FTC and DOJ signal a more aggressive investigatory posture toward the tech giants.
Study: 48% of consumers use voice assistants for general web search
Despite concerns about accuracy and privacy, the Adobe survey presents a mostly positive outlook for voice and virtual assistants.
LinkedIn rolls out new feature to help SMBs promote their service offerings
SMB owners can now highlight the services they offer directly on their profile pages.
TrueView for action inventory extends to Google video partners
New campaigns will be added into video partners automatically.
The third-party browser tracking cookie is dead. What’s next?
Why cookies are going away and how marketers can acquire more new customers without them using first-party data.
Twitter hires Gap Kim to head Global Business Marketing
Gap Kim comes to Twitter with a track record of leading growth at WhatsApp, Facebook, and Google.
How to use search engine marketing to build and strengthen your brand
Brands need a strategy that uses paid SEM as well as organic SEO to establish authority and create a lasting impression with a curated user experience.
Heads up, advertisers: Facebook is shrinking mobile News Feed ad space
Starting August 19, Facebook is rolling out changes to mobile news feed post and ad layouts, taking them from a 2:3 aspect ratio to 4:5.
Ready for the holidays? 1 in 5 US consumers starts holiday shopping in October or earlier
More than half are likely to make holiday purchases on their mobile phones, according to Facebook survey trends.
Just how black was ‘Black Friday in July’ for retailers not named Amazon?
The data show growth for other retailers, but Amazon captured the bulk of sales.
Google closes Chrome Incognito Mode loophole to improve privacy
Publishers aren't happy, viewing the change as a way to enable users to circumvent paywalls.
Parallel tracking for Google display ads: Mandatory as of July 31
A friendly reminder that the cutover is fast approaching.
Prime Day sales topped Amazon’s Black Friday, Cyber Monday — combined
The company reported more than 175 million items were purchased by Prime members during the two-day event.
TV-focused brand budgets are more efficient when combined with YouTube and Facebook
You’ll build more complementary and incremental reach by adding Facebook Video and YouTube to TV, while also creating more efficient campaigns.
Email and phone communications dominate conversational martech, but chat isn’t far behind
New research produced by Drift and SurveyMonkey Audience shows increasing shift in consumer expectations when it comes to communicating with brands.
Nestlé, McDonald’s, Virgin Media first to test JICWEBS blockchain solution for digital ad spend transparency
The brands are part of a pilot program using a distributed ledger technology platform aimed at creating greater efficiencies within the digital ad ecosystem.
Report: Amazon Prime Day isn’t just for Prime members any more
Adobe's data shows both large retailers and smaller, niche ecommerce sites saw a significant lift in online sales during the first 24 hours of Prime Day.
HubSpot’s free users get a premium upgrade
Users of the marketing platform's free CRM software will now have access to more of HubSpots marketing tools.
Three reasons PPC campaigns fail that nobody seems to care about
Google “how to make your PPC ads convert better” and your search results will be littered with blog posts like this: Don’t worry, they’ll tell you. It’s “quick and easy”. Use these “rapid growth hacks”. Here are some “tricks”. Here’s how to copy the best-converting PPC campaigns. And, honestly, I get it. I’m not criticizing […]
How retailers can avoid the 9 biggest pitfalls of Facebook advertising
Facebook advertising success boils down to the three areas of study: pixel and campaign strategy, audience targeting and measurement.
The top retailer marketing strategies to compete with Amazon Prime Day
Survey indicates 68% of Prime Day shoppers plan to comparison shop outside Amazon, leaving ample room for competitors to gain customers.
FTC slaps Facebook with long-awaited $5 billion fine for privacy violations
The fine is more than 200x the next largest monetary penalty imposed by the FTC.
Recent funding news indicates increased need for data compliance management
The digital compliance industry is growing as organizations prioritize data privacy.
The MarTech Minute: IBM seals $34B Red Hat deal, Facebook’s new deep learning model
The martech week in review: News and announcements in marketing technology this week that you might have missed.
YouTube offers creators more revenue opportunities
The video platform announced new levels for Channel Memberships, Super Stickers and more merchandising partners.
New Nielsen service offers podcast audience insights for advertising
The service polls 30,000 respondents for genre preferences, listening and purchasing behavior.
Twitter ArtHouse launches to give brands more access to creators, influencers
The ArtHouse team will include content strategists, digital producers and influencer marketing specialists.
Martech vendors, retail marketers share martech predictions for Amazon Prime Day
Email personalization and mobile touchpoints are forecast as conversion-drivers, but focused retention efforts could bring long-term success.
Facebook shows users more details about data used to target ads
Users will now be able to see the interests and categories used to target them and where the information came from.
LinkedIn updates Campaign Manager, adds brand awareness, conversion campaign options
LinkedIn Talent Solutions customers can now uses Campaign Manager to promote job postings.
Cheetah Digital’s acquisition of Wayin Inc. aims to bring first-and ‘zero-party’ data to marketers
The latest move from Cheetah Digital seeks to bring better customer data to marketers while keeping compliance at the forefront.
Pinterest unveils new video capabilities for brands
Pinterest has rolled out new video capabilities for brands on the platform. Businesses now have an updated video uploader to ease the process of uploading video content, a new tab within business profiles dedicated to videos and new “lifetime view” video analytics (to see how a video performs over time). Business will also be able […]
Most consumers believe online privacy is impossible, survey finds
The poll of U.S. and U.K. consumers also found that people are changing their behavior and sharing less information online.
Facebook makes a play for creators with new tools, features for monetizing content
The new updates aim to help creators earn more and enable advertisers to collaborate on branded content more easily.
Yoast SEO 11.6 updates how-to structured data block, following Google’s changes
The latest update also includes more UX changes and bug fixes.