Performance marketing
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What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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Time spent on Facebook, Snapchat remains flat, but Instagram sees growth
eMarketer has downgraded its forecast for the amount of time people will spend daily on Facebook this year by 2 minutes.
How to maximize social media traffic to your site
Competitor Social Citations How good exactly is social media at generating referral traffic? Let’s look at the facts. As of 2019, there are 4.39 billion Internet users in the world. Facebook, the social media giant, has 2.32 billion — over half of that. There are five more platforms with over a billion users (YouTube, WhatsApp, […]
Learn how to target adjacent markets with smart risk-taking
Here are three ways marketers can move into new markets while staying true to their core audience.
SearchSpring acquired by venture equity firm Scaleworks
The deal will introduce more investment into the company’s merchandising capabilities as well as a new CEO.
Facebook Ads Manager issues are causing major headaches for advertisers
Marketers report seeing noticeable problems as far back as last November when the platform suffered an outage days before Black Friday.
Irish GDPR investigation of Google could impact entire programmatic ecosystem
The complaint that triggered the investigation argues the programmatic RTB exposes sensitive, personal data without sufficient protection.
Zendesk buys Smooch to support customer messaging across multiple platforms
Smooch was among the first WhatsApp Business providers.
LinkedIn company Pages now show Sponsored Content ad history
Users will be able to see all the native ads a company has run in the LinkedIn feed during the last six months.
Gen Z shoppers offer new hope for the mall
76% believe physical stores provide a better shopping experience.
LinkedIn refreshes Sales Navigator homepage to put focus on alerts
The sales prospecting platform's latest updates include new messaging and custom list features and an integration with Lucidchart Sales Solution.
MoPub gives publishers impression-level revenue data, links with attribution platforms
The granular level data now being offered by the Twitter-owned mobile ad exchange will help publishers optimize user acquisition campaigns.
The new realities of local search
How does Google's local algorithm really work? What are the factors that impact your results and how do you optimize for success? It's more imperative than ever to learn which tactics really matter.
Millennials hail cord-cutting, but still indulge in linear TV outside the home
OOH TV ads shown to narrow the gap between passive observation and actionable engagement among millennials.
Smart speakers, smartphone shipments heading in opposite directions
Smart speakers up 131% globally, smartphones 'in freefall' says analyst firm.
Reimagining the marketing funnel for the disrupted customer experience
To optimize for conversions, create reports based on segments, optimize landing pages and don’t assume visitors will follow a predetermined route.
How to check why PPC performance changed
Finding why performance of a search advertising campaign changed can be maddeningly difficult but tools like Optmyzr can help.
SEMrush expands to Amazon with Sellerly for product page testing
The product detail page optimization testing tool is free for Amazon sellers.
Be smart, advertisers. Here’s how to approach rising Google brand CPC
While we are at the mercy of Google’s auction systems in determining CPC, we can install safeguards to ensure increases are controlled.
Salesforce’s Pardot went down for 15 hours, exposing data in the cloud
The outage affected Pardot users and certain Marketing Cloud customers, bringing down marketing and sales teams across North America and Europe.
Search Engine Land Awards 2019 Finalists announced: Full list
Join us on June 4 when the winners are announced at SMX Advanced in Seattle.
Class-action lawsuit accuses Google of improperly withholding refunds for ad fraud
Digital ad fraud in the U.S. is worth more than $7 billion annually, according to third party estimates.
Turns out some groups axed by Facebook for content violations were actually hacked
A spokesperson said Facebook is working to restore the Groups mistakenly taken down.
How strict privacy laws can inform a marketer’s approach to email
Companies should focus on establishing policies that comply with the strictest privacy laws around the world because it’s simply good for business.
Advertisers seeing dwindling results with Facebook’s 1% Lookalike Audiences
The ad targeting capability was a highly efficient tool for finding like-minded audiences once upon a time, but some marketers are seeing diminished outcomes.
Could machine learning solve attribution challenges?
Maybe not, but your team still needs to be able to confidently track ROI and communicate value to your organizational leaders.
Is Amazon friend or foe? Retailers must weigh the opportunity before tapping revenue gains
Retailers with a unique product may be cautious selling on Amazon but it can be a powerful channel for moving out-of-season and clearance items.
Location intelligence companies react to new Android privacy controls
The consensus is positive but OS fragmentation means it will be some time before this reaches the Android masses.
The big picture from Google Marketing Live: With multi-channel campaigns, Google aims to own the funnel
The company introduced new and expanded ad surfaces for campaigns that run across multiple channels, and Search becomes a spoke in the wheel.
Google Display & Video 360 adds more tools to streamline cross-screen TV buys
The tools are designed to give advertisers more functionality around privacy regulations, new linear TV placements and consolidated TV buying.
Key takeaways for brands after Google Marketing Live 2019
Digital giant bets big on shoppable ads, cross-app campaigns and real-time intelligence.
Google is focused on Ether and Ozone rather than on Amazon
Google journeys into uncharted territory with offline TV efforts and disruptive purchasing habits – countering competition from Amazon.
Release Notes: Marketo makes email 2.0 switch, adds Creative Cloud image editing, more
Marketo June ’19 release notes are here, emphasizing Marketo’s further integration in the Adobe Cloud family. In addition to giving marketers access to Creative Cloud tools within Marketo, the announcement highlights the company’s efforts to sunset Email 1.0 and transition customers to Email 2.0 by June 1. Capabilities like image editing in Design Studio powered by […]
Google bringing new Shopping experience with personalization, local and better checkout to U.S. next
The redesign and new features aim to lure shoppers away from Amazon.
Google announces new ‘discovery’ ad formats, revamped Shopping experience, native placements at Google Marketing Live
The company also announced a new Google Shopping experience that aspires to be more competitive with Amazon.
Adobe Commerce Cloud announces cross-cloud integration with Experience Manager, Adobe Analytics
For digital marketers involved in their organizations’ ecommerce efforts, chances are you are using sales channels like Amazon and Google. For those of you currently using Adobe Commerce Cloud (formerly Magento Commerce), omnichannel sales — and all the digital marketing collaboration that goes into it — might become easier to manage, thanks to new integration […]
Facebook warns advertisers ‘Clear History’ tool may impact ad targeting
The transparency tool designed to give users more control over their data will be rolling out in the coming months.
Welcome to the Golden Age of competitive research
One of the largest opportunities we have as PPC marketers is to seize the moment when competitors have stopped paying attention.
7 best social media monitoring tools for any business
Social media is an enormous pool of insights on your market and competitors. These social listening tools bring those insights right to the surface.
Google’s new Bumper Machine whips up 6-second bumper ads from longer videos
The tool uses machine learning to take relevant moments from longer videos and automatically convert them into the shorter ad units.
Here’s why truth in brand storytelling matters
Everlane and The New York Times remind us that a call-to-action has to deliver on the story you’re sharing while Patagonia's commitment to sustainability resonates with their customers.