Performance marketing
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What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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SMBs, DTC brands cash in on Cyber Monday
By the end of Cyber Monday, U.S. consumers spent a record $9.4 billion online, according to Adobe Analytics.
Sprinklr acquires Nanigans social ad business, now managing more than $1.5 billion in ad spend
Ad specialists from Nanigans will join the company.
Win the brand battle during the holiday shopping wars
Here are five strategies for building the holiday spirit of your brand with captivating communications while also navigating the pitfalls of the season.
How deep learning can reduce bias in advertising
Algorithm design, data and implementation are key to minimizing prejudice.
ListenFirst provides branded content reporting across multiple social platforms
The Branded Content Analysis Suite offers brands and publishers cross-channel analytics.
Podcorn launches self-serve podcast advertising platform
The platform uses machine learning to connect advertisers to relevant podcasts.
How to create a seamless cross-channel customer journey with call tracking
When consumers jump from online to the phone, it can be a frustrating experience. But it doesn’t have to be.
5 audiences you should exclude from your PPC campaigns
Negative audiences help reduce wasted spend and prevent shoppers from being retargeted with products too many times.
Facebook tests tool that lets users transfer photos to Google and other platforms
Marketers could benefit from the feature, which could roll out globally in 2020.
More EU antitrust heat for Google (and Facebook) over data collection
In a separate matter, 41 shopping comparison sites want the European Commission to further penalize Google in shopping search.
Mobile, in-store pickup helped drive record-setting Black Friday weekend, but will profits shine?
Revenues are up by double-digits, but deep discounts and tougher advertising competition can cut into retailers' margin.
Back to basics: Understanding your paid search metrics
Learn how to interpret what’s happening in your paid search account with your traffic, conversions and sales data.
AWS makes it easier to add machine learning prediction models to your martech tools, dashboards
No need to write complicated code to apply predictions to your CRM lead scoring models, for example.
Here’s what to expect in paid search, email marketing, spending and more during the BFCM stretch
We're entering the busiest shopping week of the year, with an expected $30 billion to be spent during the next five days, according to Adobe.
Social now dominates $57.3 billion U.S. programmatic display market
In-app targeting that doesn't rely on third-party cookies has helped social (namely, Facebook) leap over open web programmatic buying.
Want to be a CX leader? Embrace more listening channels, collect and share customer feedback
CX leaders in B2B industries routinely have a formal process in place to collect customer feedback and hold multiple departments accountable for their customer experience efforts, according to a recent report from Medallia.
How to perfect your email marketing strategy this holiday season
Authentic and relevant messages personalized to holiday shoppers will help foster customer loyalty and retention.
Customer journey orchestration
Pro Tip: Leaning into Facebook’s automation for the 2019 holiday season
Create a series of rules in Facebook Ads Manager to ensure your campaigns are still at optimum performance when you're not online.
Acast Open launches to give brands an on-ramp to podcasting
The company is offering three different subscription levels, including a free "Starter" subscription.
Last-minute tips to get your email marketing in shape for Black Friday and Cyber Monday sales
How to stand out in your subscribers' inboxes during the holiday rush.
Pinterest launches Pinterest Shop for small businesses that make and sell products
The new feature launched with 17 small businesses.
Getting the most out of limited YouTube creative during the holiday season
Even if your creative is limited, test different targets, review call-to-action extensions and refresh your product selections for TrueView for Shopping.
Social shorts: Facebook gets a status monitor, YouTube adds Neilsen data to TV, TikTok hits 1.5 billion downloads
The social media marketing week in review: A round up of news and announcements you may have missed.
Brands on Twitter can now hide replies to tweets
Brands can opt to hide replies for the Tweets they create, but users will still be able to view hidden replies.
How to make a holiday shopping campaign for low budget accounts
The unique constraints that small businesses face is why planning, knowing what you’re measuring and being intentional with your budget are so important.
5 key ingredients for omnichannel success for the 2019 holiday shopping season
Even as digital continues to prove highly impactful across the customer buying journey, real-world advertising and presence are still important.
LivePerson adds social and email to its conversational platform
EmailConnect and SocialConnect allow marketers to switch to the customer's preferred channel from a single user interface.
The MarTech Minute: Dreamforce highlights, Facebook F8 dates and Nielsen Global Connect’s new CMO
The marketing technology week in review: A round up of news and announcements you may have missed.
6sense and Drift partner to enhance ABM processes, help users identify high-value prospects
Joint customers will be able to integrate 6sense account insights with Drift's personalized conversation capabilities for improve account-based marketing.
Paid search trends to watch for the 2019 holiday shopping season
Google Shopping will likely be the star of retail, and Maps will play a larger role for retailers with physical stores, but Amazon is poised to play the Grinch.
Email marketing: Essential content elements
The structure, style and subject line you use for your emails are critical to their success or failure.
Gmail app adds AMP for Email support for Android and iOS
Brands will be able to deliver emails with dynamic content such as RSVPing to events within the Gmail app.
Facebook to pull location from ad set when creating new Lookalike audiences
Lookalike audiences now use the locations from ad sets – eliminating one extra step in the targeting setup process.
Sprinklr rolls out monster-size list of updates with Microsoft Dynamics 365, Trustpilot integrations
The company said its 2019 Fall product release includes more than 400 new features.
iPost adds Magento integration to connect customer data for more personalized email marketing
The full native integration gives iPost users the ability to use Magento behavioral and transactional data to inform email personalization.
Twitter testing tweet scheduling on the web
Marketers who aren't using a third-party tool to compose and schedule tweets could find this quite handy.
Google Ads intros ‘restricted data processing’ capability for CCPA compliance
Here's how to enable restricted data processing measures in Google Ads, Google Analytics and Firebase SDK.
Pause out of stock products with this Google Ads Script
Just in time for holiday shopping season, this script runs hourly and automatically pauses product ads that are out of stock on Shopify.
Gifter CX: How to make a play for gift givers this holiday shopping season
Here are some suggestive gifting strategies for a brand's non-consumer during this season’s narrow window of holiday shopping.
GroundTruth offers automated store ‘visit optimization’ tool for self-service platform
Machine learning used to optimize for physical retail-store visits.