Here’s how to use the new Microsoft Ads Audience Network Planner
You can expand your reach beyond your Audience Ads campaigns by uncovering more data with the new audience planner.
Joe Martinez is the Director of Client Strategy for Clix Marketing. While he is hands-on in all aspects of PPC, his true passions lie in Display, Remarketing, and YouTube. He is a regular contributor to Search Engine Land, Marketing Land, and WordStream. He has also written for PPC Hero, SEMrush, Unbounce, Leadpages, Optmyzr, and AdStage. He has hosted webinars for SEMrush, Unbounce, Quora and Bing Ads. He regularly speaks at conferences such as SMX Advanced, SMX West, SMX East, HeroConf, Confluence Conference, Digital Olympus and more. Finally, he was named a Top 25 Influential PPC Expert by PPC Hero in 2017 and 2018.
You can expand your reach beyond your Audience Ads campaigns by uncovering more data with the new audience planner.Joe Martinez | Jun 18, 2020 at 8:05 pm ET
Even if your creative is limited, test different targets, review call-to-action extensions and refresh your product selections for TrueView for Shopping.Joe Martinez | Nov 25, 2019 at 9:33 am ET
SMX Advanced presenters Amy Bishop and Michelle Morgan outline tactics for paid media channels to effectively guide users from discovery to conversion.Joe Martinez | Jun 13, 2019 at 11:58 am ET
Here are some tips on how to structure your video campaigns, measure performance and get in front of the right audience.Joe Martinez | Jun 3, 2019 at 11:34 am ET
This SMX East session recap about Facebook advertising covers not only on how to properly attribute the value of your ads, but how it can also be a place to find some winning B2B strategies.Joe Martinez | Nov 16, 2018 at 9:00 am ET
If you have several remarketing audiences created, contributor Joe Martinez explains how to use IF functions to advertise to each user group depending on where they might be in your sales funnel.Joe Martinez | Sep 5, 2018 at 4:02 am ET
Thinking about adding video advertising to your marketing mix? Contributor Joe Martinez shares the video marketing tips he picked up from the Online Video Ads session at SMX Advanced.Joe Martinez | Jul 11, 2018 at 4:25 pm ET
Contributor Joe Martinez overcomes a momentary feeling of greed to give up great insights and audience targeting tips using Quora Ads.Joe Martinez | Jul 9, 2018 at 3:30 pm ET
Contributor Joe Martinez recaps a session of rock-star paid social media marketers sharing how you can use social media to engage, entertain and motivate readers through the sales funnel.Joe Martinez | Jun 19, 2018 at 9:56 am ET
No more keyword-stuffed ad copy, please, says contributor Joe Martinez. Instead, use ad customizers to update feeds and shift your focus to value-based advertising that will drive sales.Joe Martinez | May 14, 2018 at 3:29 pm ET