Gifter CX: How to make a play for gift givers this holiday shopping season
Here are some suggestive gifting strategies for a brand's non-consumer during this season’s narrow window of holiday shopping.
Sharon is a marketing and creative ops pro with a deep foundation in advertising. Back by 15-plus years of marketing, she is focused on leading marketing strategies, innovative campaigns and content production for international brands in the retail and hospitality spaces. Boasting agency and in-house executive marketing roles, her roster of clients includes Seaworld Parks & Entertainment, Under Armour, The Limited, Petco and Clinique – to name a few. Currently, Sharon works as a consultant for various organizations to lead CX marketing strategy plans, branding, digital content and experiential activations.
Here are some suggestive gifting strategies for a brand's non-consumer during this season’s narrow window of holiday shopping.
Sharon Joseph | Nov 21, 2019 at 8:47 am ETIt is pointless to apply trends and technology if the strategy does not make meaningful connections to align with your products or services.
Sharon Joseph | Aug 15, 2019 at 12:39 pm ET