Performance marketing
MarTech is your source for performance marketing content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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Google extends Shopping ads to more YouTube inventory
Plus, Showcase Shopping ads open to more categories and Image Search, and a beta to include sitelinks in TrueView for action ads proved successful.
Shopify to roll out Shopify Email to merchants
Shopify Email is the latest marketing app extension to be added to the platform.
Why machine learning means proactive loyalty fraud prevention
Loyalty programs are big business for companies and a key target for fraudsters. Don't just wait for a hacker's attack before acting.
TikTok’s new SDK enables video uploads from other apps, services
Users can simply "Share to TikTok" from the editing panel of their favorite apps that adopt the SDK.
Facebook rolls out new corporate logo that will appear with all of its brands
The corporate logo will display on Facebook-owned services and platforms.
Tell your brand’s story through video ad sequencing
SMX East speaker Brooke Osmundson explains how brands can use a series of videos – in a sequence you define – to engage audience on YouTube.
Facebook to limit number of ads Pages can run simultaneously
The change is expected to impact a small percentage of advertisers, starting mid-2020.
Email marketing: Harnessing the trust factor
Get to know eight elements from the Periodic Table of Email Optimization and Deliverability that help marketers build trust with recipients and ISPs.
Lytics launches Salesforce Marketing Cloud integration for customer journeys
With the new integration, users can view customer insights and execute campaigns between Lytics and Salesforce Marketing Cloud.
Social Shorts: Twitter bans political ads, Facebook’s Preventive Health tool, new CMO at Tommy Hilfiger
The social media marketing week in review: A round up of news and announcements you may have missed.
Facebook ad impressions rise, driven by News Feed, Instagram Stories and Feed ads
Facebook CFO confirmed an increase in ad load on Instagram as a result of product optimizations.
Help us chart Amazon’s growth as an advertising platform
Please fill out our survey to help us understand how marketers are prioritizing Amazon and other digital commerce advertising platforms.
Brands on Facebook Messenger get three new features to better connect with customers
Businesses will be able to add "icebreakers" – commonly asked questions – to their profile via the API to help jump start conversations with users.
TapClicks acquires client reporting platform Megalytic
Megalytic's reporting solutions will have access to hundreds of data connectors in the TapClicks Marketplace.
Build a sound foundation to scale your Facebook campaigns
SMX East speaker Zenia Johnson outlines two top priorities for Facebook CBO: account structure and testing.
Shorter holiday season won’t dampen ecommerce sales with revenue expected to surpass $143 billion
Adobe predicts a 14% lift in ecommerce sales this holiday season, with consumers spending more than $9 billion on Cyber Monday alone.
Shopify reports 45% revenue growth, more than one million merchants on the platform in Q3
Shopify reported total revenue of $390.6 million, a 45% increase from one year ago.
42% of shoppers will buy most (or all) of their holiday gifts on Amazon, survey finds
Yet Episerver says it is very possible to compete with the e-behemoth.
SparkPost acquires eDataSource, adding inbox insights to its email platform
The combined solutions seek to provide marketers with better inbox placement insights along email metrics
Squarespace gets into social content creation with Unfold acquisition
Marketers can create Stories for social platforms from the app.
Responsive ads come to Facebook with Multiple Text Optimization
Advertisers can create several versions of ad copy, headline and description at the ad level.
Is ‘digital empathy’ an oxymoron?
Empathy can be good business, but only when companies proactively apply it.
Social Shorts: LinkedIn refreshes Daily Rundown and Facebook’s VP of Ads exits company
The social media marketing week in review: A round up of news and announcements you may have missed.
Walmart’s jump on a shorter holiday season taps technology to drive sales across channels
The company is launching deals and multi-channel shopping options to meet consumers where they are.
More of merchants’ ad budgets going to product ads on search and social channels
Product ad spend growth on social outpaced search in the third quarter, Kenshoo reports.
Facebook News tab won’t include ads, but publishers can still monetize content
Content featured in the dedicated news section may have Instant Article ads.
What Cision’s acquisition signals for customers, martech industry
The company, which has been on an acquisition spree, will go private under Platinum Equity ownership.
Why D2C brands are the future of retail
The founders and leaders of Brooklinen, Hatch Collection and M.M. LaFleur discuss building their brands and how they're creating customers for life.
Welcome BERT: Google’s latest search algorithm to better understand natural language
BERT will impact 1 in 10 of all search queries. This is the biggest change in search since Google released RankBrain.
Holiday shopping to ‘peak’ early, be more mobile and less social — survey
Deloitte survey polled more than 4,000 consumers in the U.S. about intended holiday spending.
Amazon ad revenue tops $3.5 billion in third quarter, expecting strong holiday season
Ad revenue growth accelerated in the third quarter.
The MarTech Minute: Adobe extends support to mid-market and SMBs, Microsoft acquires Mover
The marketing technology week in review: A round up of news and announcements you may have missed.
How to find your ideal SEO agency
An ideal agency has expertise up and down the chain that can help demonstrate the skillset of the agency as a whole.
Want to connect with the Gen Z crowd? Don’t shy away from social issues
68% of 18 to 24-year-olds expect brands to contribute to society, finds a survey of more than 11,000 young adults.
Marketers have to play more videogames to make better brand experiences
Here's a look into successful in-game mechanics and tactics that could help brand experiences drive engagement and revenue.
Twitter ad revenue growth slumps to 8% in Q3 even as user growth continues
The company blames ad product issues.
Salesforce adds AI, interactive components to its email platform
The company is expected to pilot the newly integrated capabilities starting in early 2020.
Survey: Retail brands sharing personalized offers will win over consumers this holiday season
Consumers want to feel better understood by retailers especially during the holiday season, according to research.
Screaming Frog releases SEO Spider version 12.0
The update adds PageSpeed Insights API integration and auto-saves.
Snap trims loss, revenue up 50%, as platform adds users
CEO Evan Spiegel said the company remains "extremely" under-monetized, creating significant opportunities for ongoing revenue growth.