Salesforce moves beyond first-party data with Krux integration
The CRM/marketing giant unveils several new features for its Marketing Cloud that incorporate its recently purchased data management platform.
Salesforce
Salesforce is the world’s No. 1 seller of customer relationship management (CRM) software. Its applications help revenue teams manage data for their sales, customer service and marketing efforts.
What is Salesforce?
For marketers and marketing technology professionals, the most familiar Salesforce applications include Salesforce Marketing Cloud, Salesforce Customer Engagement and Customer Data Platform.
These applications help identify prospects and customers to target with campaigns and help marketers conduct outreach and track the results. Because Salesforce applications are popular with sales teams, many marketing organizations use Salesforce applications for customer support and marketing in order to maintain consistency and make integrations easier.
Why we care about Salesforce
Salesforce is a dominant vendor in the martech and sales tech landscape. Thousands of applications are built on the Salesforce platform by independent software vendors and are available through its AppExchange marketplace.
Countless martech and revenue operations professionals build a career around being a Salesforce administrator. The company’s Trailblazer community provides education for Salesforce administrators, developers and users. And its Dreamforce event attracts thousands of users and partners annually, making it one of the largest gatherings in the industry.
Don’t miss out on Salesforce news! Get MarTech delivered daily to your inbox. Subscribe for free!
Salesforce news
MarTech Today: Salesforce integrates Krux, Demandbase’s survey on AI in marketing & Amazon’s first drone delivery
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Salesforce moves beyond first-party data with Krux integration Dec 15, 2016 by Barry Levine CRM/marketing giant unveils several new features for its Marketing Cloud that incorporate its recent purchase of the […]
Podcast: A conversation with Salesforce’s Leslie Fine, MarTech Today launches & more
In this week's podcast, we talk about intelligent agents, AI and more with Salesforce's Leslie Fine, and also discuss the launch of our new website, MarTech Today.
MarTech Today: Conductor’s Insight Stream, the hottest martech tools & a conversation with Salesforce VP Leslie Fine
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Conductor adds Insight Stream to its Searchlight platform Oct 24, 2016 by Barry Levine The new insight engine culls recommended actions from the platform’s streams of data, part of a marketing […]
[Podcast] Marketing Land Live #32: MarTech Today launches, a conversation with Salesforce’s Leslie Fine & more
In this week's podcast, we talk about intelligent agents, AI and more with Salesforce's Leslie Fine, and also discuss the launch of our new website, MarTech Today.
MarTech Today: Salesforce buys Krux, featured snippets & a new kind of ‘augmented reality’
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Salesforce buys DMP Krux Oct 4, 2016 by Barry Levine The company’s latest acquisition brings in-house the data needed to conduct large-scale audience segmentation and targeting. Google Home responding with featured snippets […]
Salesforce buys DMP Krux
The company’s latest acquisition brings in-house the data needed to conduct large-scale audience segmentation and targeting.
MarTech Today: Salesforce’s Commerce Cloud, Google AMP bug & newest Google My Business API
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Salesforce launches its Commerce Cloud Sep 27, 2016 by Barry Levine The newest cloud, based on the recent Demandware acquisition, positions the tech giant for handling transactions in physical stores as well […]
Marketing Day: Facebook now at 4M advertisers, Salesforce’s Commerce Cloud & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Salesforce launches its Commerce Cloud
The newest cloud, based on the recent Demandware acquisition, positions the tech giant for handling transactions in physical stores as well as online.
Marketing Day: Salesforce’s Einstein, Google Adwords Health Score & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
MarTech Today: Salesforce’s Einstein, chatbot authoring tools & top SEO platforms
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Salesforce introduces Einstein — an AI layer for all its clouds Sep 19, 2016 by Barry Levine The company is going beyond its previous integrations of computer intelligence, making embedded predictive and […]
Marketing Day: Salesforce’s Einstein, Twitter ups character limit & top 10 video creators
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Salesforce introduces Einstein — an AI layer for all its clouds
The company is going beyond its previous integrations of computer intelligence, making embedded predictive and other insights a standard part of its platform.
MarTech Today: Marketo adds native ABM, AdBlock Plus’ new ad exchange & Salesforce’s new portal templates
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Marketo adds native ABM capabilities to its platform Sep 13, 2016 by Barry Levine The company says the new account-oriented offerings are the most complete native functions by any major marketing platform. […]
Salesforce opens up Lightning Bolt portal templates for specific business needs
The new offerings build on last year’s launch of its Community Cloud template.
MarTech Today: Salesforce boosts Wave Analytics Cloud, Apple purges apps & automated insights for Google Analytics App
Here’s our recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Salesforce boosts its Wave Analytics Cloud with new applications Sep 2, 2016 by Barry Levine The updates, from the company and ISVs, increase the utility of data from Salesforce and external sources. Apple […]
Marketing Day: New Salesforce Wave Analytics features, App Store updates & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Salesforce boosts its Wave Analytics Cloud with new applications
The updates, from the company and ISVs, increase the utility of data from Salesforce and external sources.
MarTech Today: Salesforce’s evolution, Placed’s enticement & the event marketing data problem
Here’s our recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Next stop in Salesforce’s evolution: Becoming the platform for customer experience Aug 19, 2016 by Barry Levine A Salesforce exec points out how the Demandware acquisition and all those clouds can fit together. […]
Next stop in Salesforce’s evolution: Becoming the platform for customer experience
A Salesforce exec points out how the Demandware acquisition and all those clouds can fit together.
Microsoft, Salesforce among first certified companies under US-EU Privacy Shield
More than 200 applications pending from US companies.
MarTech Today: Salesforce Pardot, Google Search Console’s mobile usability & more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Salesforce Pardot opens up Engagement Studio for general release Jun 21, 2016 by Barry Levine Streamlined manager for B2B customer journeys, previously available only in a closed beta, also includes several new […]
Salesforce Pardot opens up Engagement Studio for general release
Streamlined manager for B2B customer journeys, previously available only in a closed beta, also includes several new features.
MarTech Today: AdWords data import for Salesforce, SEO platforms & more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Google launches AdWords conversion data import solution for Salesforce Jun 6, 2016 by Ginny Marvin Solution natively automates conversion data syncing between AdWords and Salesforce, a task currently handled by several Salesforce […]
MarTech Today: Salesforce creates Commerce Cloud, “frictionless logins” & AMP roadmap
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Salesforce creates Commerce Cloud with $2.8 billion purchase of Demandware Jun 1, 2016 by Barry Levine The acquisition helps “close the circle” for services it can offer to businesses. All new Marketing […]
Salesforce creates Commerce Cloud with $2.8 billion purchase of Demandware
The acquisition helps “close the circle” for services it can offer to businesses.
Invoca adds “missing channel” of phone calls to Salesforce’s Marketing Cloud
Integration with call intelligence provider means that Salesforce now offers details on calls from emails or websites, including automatic transcriptions of conversations.
MarTech Today: More Lightning in Salesforce’s Cloud, a primer on machine learning & Google Search Console updates
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Salesforce puts Lightning into its Marketing Cloud May 10, 2016 by Barry Levine The Marketing Cloud now integrates more closely with its fellow clouds, as the company also announces email and advertising […]
Marketing Day: Salesforce Marketing Cloud, Facebook Trending Topics & machine learning
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Salesforce puts Lightning into its Marketing Cloud
The Marketing Cloud now integrates more closely with its fellow clouds, as the company also announces email and advertising updates and a new Marketing Cloud app.
Marketing Day: More Amazon Dash buttons, Interview with Salesforce VP & DocuSign’s CMO
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Salesforce VP: In the age of predictive and self-learning tech, marketing is turning into goal-setting
Marketers, Leslie Fine said, will increasingly focus more on their destinations and less on the step-by-step turns to get there.
Salesforce survey: Customer satisfaction is more important to marketers than revenue or customer acquisition
Newest “State of Marketing" report describes what approaches characterize high-performing marketing teams.
Retailers: Salesforce Will Now Send A Free Team of Experts To Match Its Marketing Cloud To Your Needs
The new Strategic Framework for Retail Customer Journeys includes a set of retailer-focused analysis and marketing tools.
MarTech Today: Salesforce’s New Predictiveness, Google’s App Streaming & Lucid’s “Proof” For Ads
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Salesforce Adds New Predictive Powers To Its Marketing Cloud Nov 18, 2015 by Barry Levine Predictive Scores and Predictive Audiences expand the platform’s ability to forecast what a user will do and […]
Salesforce Adds New Predictive Powers To Its Marketing Cloud
Predictive Scores and Predictive Audiences expand the platform’s ability to forecast what a user will do and to take action so it can change the future.
Salesforce: The Internet Of Things Will Merge Product Experience With Customer Experience
Marketing Cloud CEO Scott McCorkle also says his company’s new IOT Cloud will help drive the blending of B2B with B2C.
Salesforce Gets Into Internet Of Things Market With IoT Cloud
The new cloud aims to process huge amounts of device data and help businesses build customer profiles, take actions and respond directly to customers based on IoT events.
Marketing Day: Twitter News Tab, Salesforce’s Instagram Tools & Retail Email Strategies
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.