Salesforce is the world’s No. 1 seller of customer relationship management (CRM) software. Its applications help revenue teams manage data for their sales, customer service and marketing efforts.
For marketers and marketing technology professionals, the most familiar Salesforce applications include Salesforce Marketing Cloud, Salesforce Customer Engagement and Customer Data Platform.
These applications help identify prospects and customers to target with campaigns and help marketers conduct outreach and track the results. Because Salesforce applications are popular with sales teams, many marketing organizations use Salesforce applications for customer support and marketing in order to maintain consistency and make integrations easier.
Salesforce is a dominant vendor in the martech and sales tech landscape. Thousands of applications are built on the Salesforce platform by independent software vendors and are available through its AppExchange marketplace.
Countless martech and revenue operations professionals build a career around being a Salesforce administrator. The company’s Trailblazer community provides education for Salesforce administrators, developers and users. And its Dreamforce event attracts thousands of users and partners annually, making it one of the largest gatherings in the industry.
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Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Salesforce introduces Einstein — an AI layer for all its clouds Sep 19, 2016 by Barry Levine The company is going beyond its previous integrations of computer intelligence, making embedded predictive and […]
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
The company is going beyond its previous integrations of computer intelligence, making embedded predictive and other insights a standard part of its platform.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Marketo adds native ABM capabilities to its platform Sep 13, 2016 by Barry Levine The company says the new account-oriented offerings are the most complete native functions by any major marketing platform. […]
The new offerings build on last year’s launch of its Community Cloud template.
Here’s our recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Salesforce boosts its Wave Analytics Cloud with new applications Sep 2, 2016 by Barry Levine The updates, from the company and ISVs, increase the utility of data from Salesforce and external sources. Apple […]
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
The updates, from the company and ISVs, increase the utility of data from Salesforce and external sources.
Here’s our recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Next stop in Salesforce’s evolution: Becoming the platform for customer experience Aug 19, 2016 by Barry Levine A Salesforce exec points out how the Demandware acquisition and all those clouds can fit together. […]
A Salesforce exec points out how the Demandware acquisition and all those clouds can fit together.
More than 200 applications pending from US companies.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Salesforce Pardot opens up Engagement Studio for general release Jun 21, 2016 by Barry Levine Streamlined manager for B2B customer journeys, previously available only in a closed beta, also includes several new […]
Streamlined manager for B2B customer journeys, previously available only in a closed beta, also includes several new features.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Google launches AdWords conversion data import solution for Salesforce Jun 6, 2016 by Ginny Marvin Solution natively automates conversion data syncing between AdWords and Salesforce, a task currently handled by several Salesforce […]
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Salesforce creates Commerce Cloud with $2.8 billion purchase of Demandware Jun 1, 2016 by Barry Levine The acquisition helps “close the circle” for services it can offer to businesses. All new Marketing […]
The acquisition helps “close the circle” for services it can offer to businesses.
Integration with call intelligence provider means that Salesforce now offers details on calls from emails or websites, including automatic transcriptions of conversations.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Salesforce puts Lightning into its Marketing Cloud May 10, 2016 by Barry Levine The Marketing Cloud now integrates more closely with its fellow clouds, as the company also announces email and advertising […]
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
The Marketing Cloud now integrates more closely with its fellow clouds, as the company also announces email and advertising updates and a new Marketing Cloud app.
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Marketers, Leslie Fine said, will increasingly focus more on their destinations and less on the step-by-step turns to get there.
Newest “State of Marketing" report describes what approaches characterize high-performing marketing teams.
The new Strategic Framework for Retail Customer Journeys includes a set of retailer-focused analysis and marketing tools.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Salesforce Adds New Predictive Powers To Its Marketing Cloud Nov 18, 2015 by Barry Levine Predictive Scores and Predictive Audiences expand the platform’s ability to forecast what a user will do and […]
Predictive Scores and Predictive Audiences expand the platform’s ability to forecast what a user will do and to take action so it can change the future.
Marketing Cloud CEO Scott McCorkle also says his company’s new IOT Cloud will help drive the blending of B2B with B2C.
The new cloud aims to process huge amounts of device data and help businesses build customer profiles, take actions and respond directly to customers based on IoT events.
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
A new tool set from Salesforce gives marketers a true end-to-end Instagram marketing experience.
Salesforce announced today that has fully integrated its Swiss Army knife of a social media tool into its suite of enterprise marketing, sales and customer service offerings. By folding Social Studio into the Marketing Cloud product, Salesforce said it has created the silo-busting tool that businesses are begging for. Now Salesforce customers will be able […]
Hello from Las Vegas and CES 2014. We’re live blogging the Brand Matters keynote panel with execs from Facebook, Salesforce, Ford & MillerCoors. On the panel will be: Scott Dorsey, CEO, Salesforce ExactTarget, Marketing Cloud Andrew England, EVP and CMO, MillerCoors Carolyn Everson, VP, Global Marketing Solutions, Facebook James D. Farley, Jr., EVP, Global Marketing, […]
Marketing insiders had much to say about yesterday’s announcement that Salesforce.com will be acquiring ExactTarget for nearly $2.5 billion. Commentaries were offered on everything from the future of marketing automation to the role of email marketing and its continued significance in an organization’s overall marketing strategy. Many feel the deal only reinforces the need for […]
In an announcement released today from Salesforce.com, the popular CRM platform has entered into a definitive agreement to acquire cloud-based marketing services provider ExactTarget for approximately $2.5 billion. Unanimously approved by the boards of directors for both companies, Salesforce will pay $33.75 per share in cash for all outstanding shares of ExactTarget. According to a […]
Salesforce has further infiltrated the social realm with the announcement of the all new social.com today. Salesforce has been a leading CRM tool for years that began extending its reach into new strategic areas over the past few years. From the purchase and launch of the Dun & Bradstreet based Data.com to the acquisition of social […]
Are you connected and taking care of your customers? If not, you’re missing out on the “new marketing.” So said Marc Benioff, CEO and chair of Salesforce, in a keynote talk at CES today. Benioff was interviewed as part of the Brand Matters keynote, focusing on “Marketing In The Cloud,” which later involved a discussion […]