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Marketing Day: More Amazon Dash buttons, Interview with Salesforce VP & DocuSign’s CMO

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Amy Gesenhues on March 31, 2016 at 4:00 pm | Reading time: 7 minutes

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

Amazon adds 100 new Dash buttons & triples the number of available brands
Mar 31, 2016 by Amy Gesenhues
The ecommerce giant says Dash button orders have jumped 75 percent over the last three months.
Salesforce VP: In the age of predictive and self-learning tech, marketing is turning into goal-setting
Mar 31, 2016 by Barry Levine
Marketers, Leslie Fine said, will increasingly focus more on their destinations and less on the step-by-step turns to get there.
Video ads are coming to Facebook Instant Articles
Mar 31, 2016 by Tamar Weinberg
Facebook Instant Articles open to all publishers on April 12, and publishers will be encouraged to take part and make money on advertising with video ads.
DocuSign CMO aims to bring his brand to life by giving it more of an emotional POW!
Mar 31, 2016 by Amy Gesenhues
Get to Know: DocuSign CMO Brad Brooks
A century of celebrating Mom: smart ad strategies for the mother of all holidays
Mar 31, 2016 by John Cosley
Want to make the most of your paid search campaigns this Mother’s Day? Columnist John Cosley of Bing Ads shares Mother’s Day insights for digital marketers.
Is your marketing organization struggling with the pace of digital? “Hacking Marketing” is the answer [Review]
Mar 31, 2016 by Chris Elwell
Scott Brinker’s book explains how modern marketers should adopt software development practices. Columnist and Third Door Media CEO Chris Elwell reviews the new release.
Are our leading brands also optimization leaders?
Mar 31, 2016 by Brian Massey
Are well-known brand name e-tailers taking advantage of the tools available for optimization? Columnist Brian Massey shares his analysis of 7 top sites.
Want real results from social? Start paying.
Mar 31, 2016 by Blaise Lucey
If you think your organic social media posts are delivering diminishing returns, you’re not wrong. Columnist Blaise Lucey explains why pay-to-play is becoming the new norm for all social marketing.
5 engaging visual content formats that aren’t infographics
Mar 31, 2016 by Kerry Jones
Are you producing infographics on autopilot? Columnist Kerry Jones shares innovative content formats which may communicate your message more effectively.
Ad network AdTheorent can now forecast if you’re likely to visit a physical store after seeing an ad
Mar 31, 2016 by Barry Levine
Partnership with location analytics provider Placed tracks which ad-targeted users actually visit, so its machine learning-created model can predict others.