Salesforce’s Pardot went down for 15 hours, exposing data in the cloud
The outage affected Pardot users and certain Marketing Cloud customers, bringing down marketing and sales teams across North America and Europe.
Salesforce
Salesforce is the world’s No. 1 seller of customer relationship management (CRM) software. Its applications help revenue teams manage data for their sales, customer service and marketing efforts.
What is Salesforce?
For marketers and marketing technology professionals, the most familiar Salesforce applications include Salesforce Marketing Cloud, Salesforce Customer Engagement and Customer Data Platform.
These applications help identify prospects and customers to target with campaigns and help marketers conduct outreach and track the results. Because Salesforce applications are popular with sales teams, many marketing organizations use Salesforce applications for customer support and marketing in order to maintain consistency and make integrations easier.
Why we care about Salesforce
Salesforce is a dominant vendor in the martech and sales tech landscape. Thousands of applications are built on the Salesforce platform by independent software vendors and are available through its AppExchange marketplace.
Countless martech and revenue operations professionals build a career around being a Salesforce administrator. The company’s Trailblazer community provides education for Salesforce administrators, developers and users. And its Dreamforce event attracts thousands of users and partners annually, making it one of the largest gatherings in the industry.
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Salesforce news
Salesforce announces Pardot Business Units for enterprise marketers
Salesforce is launching Pardot Business Units, a new feature for digital marketers looking to segment audiences across different areas of an enterprise. The solution, announced Monday, aims to provide agile functionality and analytics to global marketing teams for account-based marketing efforts. The tool leverages Pardot Einstein, Salesforce’s AI, seeking to help sales and marketing teams […]
Salesforce Summer ’19 release preps for Lightning migration: What you need to know
New features are designed to improve productivity and strengthen customer journey insights, but core upgrades are aimed at supporting the Lightning transition.
Salesforce will acquire Salesforce.org for $300 million
The deal could drastically redefine the relationship between Salesforce and its nonprofit customers.
Salesforce declares plans for CDP to tie into Customer 360 platform
After earlier expressing doubts about the longevity of the customer data platform category, Salesforce concedes and plants a flag in the ground.
LinkedIn adds custom list sharing, Salesforce tie-in to Sales Navigator
LinkedIn will now let sales reps share the lead and account lists they create with team members.
MarTech Today: Salesforce’s new Datorama-powered tools, marketing to millennials and Facebook launches brand certification program
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Salesforce Marketing Cloud launches new analytics tools powered by Datorama Jan 24, 2019 by Amy Gesenhues Six months after acquiring Datorama, Salesforce Marketing Cloud is launching three new analytics tools powered […]
Marketing Day: Facebook brand safety certification, new Salesforce Marketing Cloud analytics tools, more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Salesforce Marketing Cloud launches new analytics tools powered by Datorama
Six months after acquiring Datorama, Salesforce Marketing Cloud is launching three new analytics tools powered by Datorama.
MarTech Today: The ID quest, identity resolution and Salesforce tools for creating mobile apps
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: The ad industry continues its quest toward fewer cookies and more consistent user IDs Jan 17, 2019 by Barry Levine The IAB’s DigiTrust and the Advertising ID Consortium chart different, but […]
New Salesforce tools let marketers create mobile apps without developers
Now, marketers and admins can create and publish iOS and Android apps with pre-built components and a few clicks.
MarTech Today: The post-disruptive landscape, RE/MAX rolls out DIY video for agents and Salesforce launches Einstein Visual Search
Here’s our daily recap of what happened in online marketing today, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Gartner: What the post-disruptive marketing landscape will look like Jan 14, 2019 by Barry Levine The research firm predicts the fall of CX as top priority, the advantages of user-controlled […]
Salesforce launches Einstein Visual Search for retailer product discovery
This capability is one of several enhancements announced Monday that lets marketers provide more intelligent product choices.
MarTech Today: Salesforce’s Customer 360 and Einstein Voice, & Thunder’s ‘people-based ad server’
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: With Customer 360, Salesforce brings a single customer view to its B2C side Sep 25, 2018 by Barry Levine Now available in a private pilot, it offers a ‘federated solution’ that […]
With Customer 360, Salesforce brings a single customer view to its B2C side
Now available in a private pilot, it offers a ‘federated solution’ that ties existing silos of data into one profile and ID.
Salesforce, Apple partner to spur mobile enterprise development
Salesforce is redesigning its iOS app and launching an SDK and training program for developers.
Customer relationship management (CRM)
Salesforce launches Einstein Voice for ‘conversational CRM’
Einstein Voice is a speech UI for Salesforce and a new voice bot platform for Salesforce customers.
How to supercharge the Salesforce lead source field
Strategic management of the lead source field within Salesforce setup will unlock the magic of campaign tracking and measure the efforts of your paid media and content efforts. Here's how.
Salesforce adds process improvements to Sales Cloud, Einstein AI to Pardot
The enhancements are intended to improve sales flows and marketing insights.
MarTech Today: Oglivy’s CTO, Salesforce adds improvements & HubSpot goes offline
Here's our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.
Salesforce promotes COO Keith Block to co-chief executive
The former Oracle executive will share leadership with chairman and co-founder Marc Benioff.
Salesforce adds more intelligence with Datorama purchase
The AI-powered marketing analytics platform will help the CRM leader generate insights from multiple data streams.
MarTech Today: Salesforce buys Datorama, Clinch launches Instagram Stories tool & Microsoft shows ethical leadership
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Salesforce adds more intelligence with Datorama purchase Jul 16, 2018 by Barry Levine The AI-powered marketing analytics platform will help the CRM leader generate insights from multiple data streams. Clinch launches […]
Salesforce adds Interaction Studio, integration with Google Analytics 360
Other enhancements include Einstein-boosted audience segmentation and new connections between the Marketing, Commerce and Service Clouds.
MarTech Today: Salesforce unveils Interaction Studio, Snapchat adds AR Lenses to ad tool & diagnosing Javascript-powered sites
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Salesforce adds Interaction Studio, integration with Google Analytics 360 Jun 13, 2018 by Barry Levine Other enhancements include Einstein-boosted audience segmentation and new connections between the Marketing, Commerce and Service Clouds. […]
How Salesforce’s acquisition of CloudCraze expands its Commerce Cloud
There is now a B2B side to complement the previous B2C focus, pointing to more ways for Salesforce’s CRM to become ecommerce-enabled.
How Salesforce and Demandbase are handling GDPR for B2B
Salesforce is embracing it across its platform, while Demandbase is only committing to internal tools and possibly the IAB framework for EU citizens.
Salesforce invests in email capabilities with new Content Block SDK for email marketing
The CRM company says that it will continue to innovate in the email space because it is the most valuable channel with the highest ROI.
Salesforce buys MuleSoft and adds an Integration Cloud
The $6.5 billion acquisition means that the CRM is now firmly in the business of Integration-Platform-as-a-Service.
MarTech Today: IBM’s new Watson Assistant, building an AI mindset & Salesforce buys MuleSoft
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Say hello to the newest intelligent agent, IBM’s Watson Assistant Mar 21, 2018 by Barry Levine This white-labeled incarnation of the Watson supercomputer is designed to learn what makes its users […]
MarTech Today: DigitalBits’ marketplace for loyalty points, Salesforce/Deloitte Digital’s report on customer experience in retail & AI’s impact on marketing agencies
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: DigitalBits launches open-source blockchain-based marketplace for loyalty points Mar 19, 2018 by Barry Levine It’s the dawn of Loyalty 2.0, says the founder, where loyalty points and rewards can be […]
Does trust matter more than growth? Salesforce’s Benioff thinks so.
In this age of diminishing trust, contributor Joe Hyland argues it's time for marketing leaders to shift their emphasis.
MarTech Today: Google announces first turnkey integration with Salesforce & launches Cloud AutoML for machine learning without experts, plus more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Google announces its first turnkey integration with Salesforce Jan 17, 2018 by Robin Kurzer Data from Salesforce Sales Cloud is now available in Google Analytics 360. Google introduces Cloud AutoML for […]
The big holiday 2017 ecommerce wrap-up: Adobe, NRF, Salesforce, Amazon point to another record season
Adobe reports 2017 holiday ecommerce revenue climbed to $108.2 billion, beating forecasts by nearly $1 billion.
Google announces its first turnkey integration with Salesforce
Data from Salesforce Sales Cloud is now available in Google Analytics 360.
Marketing Day: Salesforce Commerce Cloud enhancements, new releases from IAB Tech Lab & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Salesforce Commerce Cloud integrates with Instagram, adds other enhancements
The new features also extend the Einstein AI layer and directly connect the Commerce Cloud with the Marketing Cloud.
Salesforce’s new tool facilitates personalized customer communication across its clouds
The CRM company's Distributed Marketing product allows marketers to share assets across their entire partner networks.
MarTech Today: TAG and fighting ad fraud, Thunderhead integrates with Salesforce & automated, multichannel display advertising for SMBs
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Fighting ad fraud: Study finds inventory on TAG Certified channels had 83% lower fraud ratesDec 7, 2017 by Ginny Marvin The study analyzed more than 6.5 million display and video ad […]
Getting to know you: Salesforce integration helps marketers map a customer’s journey
Thunderhead’s decisioning hub adds an engagement layer to the CRM company’s extensive data.