Marketing technology
MarTech is your source for marketing technology news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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Limited HubSpot breach reminds us there’s risk in SaaS apps and data storage
HubSpot reported a relatively minor breach as U.S. customers were checking out for the holiday.
Take the 2024 MarTech Replacement Survey
Take a few minutes to tell us how your martech stack changed in the past year.
HubSpot’s June 2024 updates: New automation options, big sales improvements and more
We've boiled down HubSpot's 80 updates for June 2024 to the 14 most impactful for managers and admins.
Digital asset management (DAM)
Does your organization need a DAM? Audit first, with these easy steps.
While DAM platforms can help marketers deliver consistent experiences, there are questions of process, training and budget to answer before beginning the buying process.
How martech vendors can navigate the slow death of net-new deals
The martech industry has reached saturation. Explore the challenges vendors face and strategies to adapt in an era of declining net-new deals.
Spotlight on the expert: Michelle Tackabery
From part-time administrative marketing assistant to DAM AI expert working in the trenches of major asset management projects: Michelle Tackabery's journey.
6 core competencies every martech manager needs
Here's how marketers can lead and shape marketing technology strategies, focusing on six core competencies essential for martech success.
Marketing artificial intelligence (AI)
When AI truly understands our customer data, we’ll deliver on true personalization
Imagine a world where AI doesn’t just adjust the tone of a message to ‘witty’ or ‘professional,’ but adds tone and context based on customer data.
A new tech stack for cold email outreach is taking shape
AI is just one technology that’s changing the game of cold email outreach and re-writing the BDR playbook forever.
The truth behind martech stack composability
Research-backed insights on martech composability, including the role of center platforms, specialist apps and effective handover processes.
EU charges Apple with violating anti-competitiveness law
The company is charged with restricting developers' ability to let consumers make purchases outside of the AppStore.
Connecting digital experience to strategy: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: KPIs and approaches to digital experience.
What HubSpot’s LinkedIn integration means for the future of sales and marketing
Unpack the benefits and challenges of HubSpot’s LinkedIn integration, from sales efficiency boosts to new marketing hurdles for SMBs.
Marketo experts share tips for successful MAP implementations
Implementing a marketing automation platform like Adobe Marketo Engage requires careful preparation for the project, data and team members.
How to boost operational maturity with strategic martech selection
Learn the importance of evaluating marketing technology tools that enable operational maturity and best practices for finding them.
3 more pointers to navigate the confusing martech marketplace
Strategic advice on AI implementation, data privacy and accessibility best practices and seamless martech integration.
Digital asset management (DAM)
What is digital asset management and how can it help you?
Digital asset management can unify marketing channels and create a more efficient marketing resource allocation.
Marketo’s June 2024 releases upgrade Interactive Webinars, Dynamic Chat Flows
Better customization for Interactive Webinars and an easier way to re-use chat flows lead the June releases.
Will you ever trust a B2B tech vendor?
Some vendors lose the trust of customers through poor decisions. But some don't seem to be trying to earn it to begin with.
Hiring a data warehouse architect: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: job responsibilities for a data warehouse architect.
Marketing artificial intelligence (AI)
AI-powered martech news and releases: June 13
There's cashing in on a trend and then there's Oral-B adding AI to a toothbrush and calling it the "Genius X." Should have gone with Ex-Genius instead.
Marketing artificial intelligence (AI)
Apple doubles down on AI despite signs of an industry slowdown
The bloom is off the AI rose as companies dial back spending amid concerns over cost and implementation failures.
100+ questions you must ask when developing a website
If you're building or redesigning a website today, the customer experience is paramount.
Marketing artificial intelligence (AI)
Pega’s Blueprint for digital transformation
Pega product announcements at PegaWorld included enhancements to Blueprint, its genAI-powered application designer.
Generating lower-funnel leads: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: improving campaigns to generate lower-funnel leads.
Big players vs. niche specialists: Choosing your martech vendors
Robust enterprise support or personalized attention? Here are key factors to weigh when selecting the right martech vendor for your business.
Marketing artificial intelligence (AI)
Google launches marketer resource center and AI recommendation tool
The tech giant is running a "Summer of AI Essentials" campaign to educate marketers on using AI for advertising.
Cloud data warehouses set to disrupt the martech stack
The relationship between marketing applications and warehouse data means a new kind of martech stack is likely to emerge.
Unleashing AI in martech: A guide to cross-functional collaboration
Here’s how cross-functional teams can work together to overcome data silos and build robust AI models that drive martech success.
HubSpot’s May 2024 updates: Advanced email metrics, custom invoices and more
Streamline approval processes, personalize navigation and improve goal tracking with May's updates.
Marketing artificial intelligence (AI)
How to transform martech and multichannel marketing for the AI era
Key approaches to coordinate martech investments and multichannel strategies to boost engagement and adaptiveness in an AI-enabled era.
4th of July email marketing: Best of the MarTechBot
How can you craft an email to sell 4th of July goods that doesn't land like a dud? MarTechBot has the answer.
B2B customer acquisition strategies are evolving
B2B marketing organizations have developed holistic approaches to customer acquisition, no longer heavily reliant on person-to-person contact.
Maximizing martech’s impact: Insights from The CMO Survey
The report uncovers misalignments in how companies approach martech spending, implementation and integration.
Emarsys Omnichannel & AI Masterclass – 3 sessions you won’t want to miss
We are drawing ever closer to the digital event of the year, the Emarsys Omnichannel and AI Masterclass, which kicks off on June 12 and 13, 2024.
Salesforce: Shoppers are saving their big moments for later in 2024
Consumers are waiting for discounts in Q4 and new customers are more expensive to acquire (thanks in part to the election).
Rumors of an Alphabet-HubSpot deal just won’t go away
There's plenty of smoke, but as yet no fire to the rumors.
9 must-have tools for demand gen marketing
Explore the top tools that can level up your demand generation efforts, from marketing automation to AI-driven communication and beyond.
Salesforce Einstein: A deeper dive into data, personalization and Copilots
A closer look at Salesforce's new announcements about Data Cloud, Einstein AI and Copilots and where they all fit into Salesforce's architecture.
Stop! Or go directly to email jail
Ryan Phelan runs down a list of 10 email crimes that will result in punishment. Learn how to stay free.