Marketing technology
MarTech is your source for marketing technology news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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The best deployment model for martech genAI
Revolutionize your martech team's genAI approach with a dynamic blend of open, decentralized and centralized models for integration.
3 announcements from Dreamforce marketers need to follow
How will all those AI announcements impact the way you work? Let’s take a closer look.
3 ways to optimize your marketing automation beyond technology
Expertise matters more than technology. Here’s how to optimize your data analysis, strategy and execution for effective marketing automation.
What to do when your vendor has a data breach
Last year, 61% of companies reported a third-party data breach — so it's only a matter of time until you will have to deal with one.
Marketing artificial intelligence (AI)
How to build interactive applications with generative AI
See how genAI helps build interactive applications, from idea to implementation.
Marketing artificial intelligence (AI)
AI-powered martech news and releases: September 19
At Salesforce’s Dreamforce and HubSpot’s Inbound the talk is all about agents and their ability to deliver on AI's promise.
HubSpot unveils Breeze, its ‘complete AI solution’
Platform has personas for marketing, sales and service, as well as four bots and more than 80 other new features.
Data Cloud represents the ‘biggest upgrade’ in Salesforce history
Salesforce triples down on Data Cloud with new capabilities including a close connection with the Agentforce AI bots.
How to align your martech COE with organizational and go-to-market goals
Understand the role of a martech center of excellence in enhancing marketing efficiency across different business functions.
Marketing artificial intelligence (AI)
Salesforce launches new, ‘more trustworthy’ generation of AI bots
Agentforce is designed to take actions on its own using guardrails and can be customized without much technical know. CEO Marc Benioff calls it, "AI for the rest of us."
What technology would you bet on in the martech race?
Dive into the inevitable consolidation of the martech landscape and find out what it means for your marketing strategy.
Measuring customer acquisition cost: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: calculating marketing efficiency with CAC.
HubSpot’s August 2024 updates: Enhanced automation, big reporting updates and more
We boiled down more than 100 HubSpot updates to the 14 most impactful for managers and admins.
AI and security are the focus of latest Salesforce acquisitions
Salesforce went on a mini acquisition spree this week to bolster data security and voice AI capabilities.
Google Ads unveils advanced performance planner for YouTube campaigns
Google is also testing a new "Promotions" feature for App Campaigns that can create event-driven promotions tailored for mobile users.
Top tips for onboarding new martech vendors
Facilitate seamless vendor onboarding by exploring contract considerations, setting expectations and communicating effectively.
It’s time to re-think our rejection of third-party cookies
Third-party cookies will become less reliable and less common, but let's not forget why they exist in the first place.
Salesforce sees a shorter, more competitive holiday season in 2024
Expect to see very soft growth in onlines sales in the upcoming holiday season — but here are some ways brands can win.
Google adds generative AI insights, shopping ad campaign goals
Google's new tools offer retailers real-time shopping trends, AI-powered insights and automated inventory syncing.
Marketing artificial intelligence (AI)
Where to deploy AI for maximum martech impact
Key benefits, deployment options and strategies for integrating AI to boost performance and achieve outstanding ROI.
Marketing artificial intelligence (AI)
AI-powered martech news and releases: August 22
A new startup is using AI to help computers generate smells in order to improve healthcare and make safer, aromas for consumer goods.
HubSpot experts share tips for successful CRM implementations
Whether you're using HubSpot support or implementing on your own, here are some factors and steps to consider.
Marketo update improves audience insight for webinars
Adobe continues to improve its webinar capabilities in the latest Marketo update.
Why you need to master martech tool management
How to ensure data privacy, control platform access and improve processes without extensive technical knowledge.
3 elements of a customer technology strategy
Tips for shifting from siloed martech, salestech and support tech to a cohesive strategy for seamless customer interactions.
Transitioning to a headless CMS: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Factors when considering a headless CMS.
Could your marketing automation be doing more?
Is your marketing automation platform keeping pace? The tools that once drove your success might now be holding you back.
4 tips for increasing conversions along the buyer’s journey
Times are changing and marketers need to engage with customers in new ways. Here are four tips to doing just that.
What the composability revolution means for the martech stack
If applications like CDPs and customer engagement platforms rely on data in data warehouses, what are the broad implications for the martech stack as a whole?
7 strategies for getting the most from your martech stack
20% of your tools drive 80% of your results, but how do you determine which tools they are?
HubSpot’s July 2024 updates: Big moves toward better efficiency and security
We've boiled down HubSpot's 91 updates for July to the 13 most impactful for managers and admins
Marketing artificial intelligence (AI)
Meet my research team: Gemini, ChatGPT and Perplexity
Learn how to turn to AI helpers as the first step in performing lengthy, previously manual research tasks.
Marketing artificial intelligence (AI)
AI-powered martech news and releases: August 8
Consumers are really, really not impressed with AI, consistently preferring products that don't mention AI over those that do.
How to leverage the 80/20 rule for martech efficiency and ROI
Unravel the complexities of your martech stack by identifying the tools driving most of your marketing success.
Why marketers need generalized system understanding
Holistic views of marketing technology and data flow enhance marketing processes and customer engagement.
Marketing artificial intelligence (AI)
67% of marketers say lack of training is primary barrier to AI adoption
99% of marketers say they are personally using AI. However, 36% say it is part of their daily workflow --- 7 percentage points more than in 2023.
The impact of martech on company value
Focusing on effectiveness over efficiency is crucial for demonstrating martech's impact on business performance.
The no-code guide to integrating your martech stack
Learn how to integrate your martech stack without coding and connect data across platforms using simple automation tools.
How Salesforce Data Cloud supports CX for Principal Financial
Salesforce Data Cloud is raining personalized experiences on Principal Financial Group's B2C and B2B2B businesses.
Where are martech vendors finding their revenue? Let’s take a look
Is the market for martech saturated? Maybe, but there's plenty of room to grow.