Marketing technology
MarTech is your source for marketing technology news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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Dig deeper into Marketing technology:
How to align sales and marketing for revenue growth
Break down silos between sales and marketing to drive revenue growth through shared goals, streamlined processes and collaboration.
Top 15 HubSpot updates for September 2024 include an AI overhaul, big productivity gains
Don’t want to review all 113 HubSpot updates for September? There’s no need. We picked the 15 most impactful updates for managers and admins.
Meta announces genAI video tools for advertisers
Meta announces generative video tools and better brand voice and tone for advertisers, along with more integrated influencer campaigns.
50% of B2B marketers won’t reach 2024 goals
Guess what? Marketing/sales alignment is still a problem in B2B, but where the teams work together results are significantly better.
Weighing the pros and cons of out-of-the-box martech
Out-of-the-box vs. custom-built? A look at the trade-offs, including integration ease, vendor risks and the evolving buy/build landscape.
AI-powered martech news and releases: October 3
Marketing and sales continue to be where executives are finding the best ROI from using AI, according to a new survey.
Lyft Media expands measurement and targeting capabilities
New partnerships are powering the rideshare service’s ad platform with measurement that ties riders and ads to outcomes.
Pinterest introduces Performance+ ad campaign suite
New tools on the visual discovery platform allow advertisers to cut down on inputs and measure campaign success.
Salesforce goes down, while speculation and conspiracy theories go up
Users say there's a lack of accurate information when SaaS platforms suffer an outage. They’re not wrong, but it’s not that simple.
It’s the age of AI agents: See how marketers can build one themselves
Walk through a simple example of AI bringing together customer data for personalized experiences.
7 weak spots in Google’s defense against DOJ antitrust claims
Google's put on a strong defense, arguing its advertising practices benefit customers and are not anti-competitive. Will they hold up under attack?
Ali Schwanke: Spotlight on the expert
Founder of Simple Strat, a HubSpot consultancy, Ali Schwanke talks to us about her martech journey.
New brands burst into celebrity influencer space
Almost a third of brands securing celebrity/influencer deals in the last 12 months are new to influencer marketing. And those celebs and influencers are adding new followers by the millions.
Marketing artificial intelligence (AI)
Why AI’s agents and commodification are good news for marketers
The genAI industry is spending trillions to create interchangeable brands and products that are saving marketers time and money.
Overcoming workplace politics: A marketer’s guide to cross-functional partnerships
Kicking off Day 2 of The MarTech Conference, executives discussed building relationships and mastering the politics of marketing leadership.
Salesforce to buy enterprise knowledge platform Zoomin
The new technology improves personalization across all interaction points and provides and analyzes content consumption patterns and user behavior.
Features drive marketers to replace martech, but cost is top of mind for new apps
A look at the highlights of the 2024 MarTech Replacement Survey.
How to secure leadership buy-in for digital marketing initiatives
Get your leadership team on board with digital marketing using these key strategies to align goals and drive sustained business growth.
Data collaboration improves ad metrics for Canada’s VIA Rail
VIA Rail saw a 300%-plus increase in advertising reach through using a data clean room.
Why marketers need ‘architecture vision’
Architecture vision is the third of six core competencies marketers should develop to help them make effective use of the martech stack and the processes surrounding it.
Marketing artificial intelligence (AI)
Role of a marketing technology manager: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Understanding the role of a martech manager and how to hire one.
The best deployment model for martech genAI
Revolutionize your martech team's genAI approach with a dynamic blend of open, decentralized and centralized models for integration.
3 announcements from Dreamforce marketers need to follow
How will all those AI announcements impact the way you work? Let’s take a closer look.
3 ways to optimize your marketing automation beyond technology
Expertise matters more than technology. Here’s how to optimize your data analysis, strategy and execution for effective marketing automation.
What to do when your vendor has a data breach
Last year, 61% of companies reported a third-party data breach — so it's only a matter of time until you will have to deal with one.
Marketing artificial intelligence (AI)
How to build interactive applications with generative AI
See how genAI helps build interactive applications, from idea to implementation.
Marketing artificial intelligence (AI)
AI-powered martech news and releases: September 19
At Salesforce’s Dreamforce and HubSpot’s Inbound the talk is all about agents and their ability to deliver on AI's promise.
HubSpot unveils Breeze, its ‘complete AI solution’
Platform has personas for marketing, sales and service, as well as four bots and more than 80 other new features.
Data Cloud represents the ‘biggest upgrade’ in Salesforce history
Salesforce triples down on Data Cloud with new capabilities including a close connection with the Agentforce AI bots.
How to align your martech COE with organizational and go-to-market goals
Understand the role of a martech center of excellence in enhancing marketing efficiency across different business functions.
Marketing artificial intelligence (AI)
Salesforce launches new, ‘more trustworthy’ generation of AI bots
Agentforce is designed to take actions on its own using guardrails and can be customized without much technical know. CEO Marc Benioff calls it, "AI for the rest of us."
What technology would you bet on in the martech race?
Dive into the inevitable consolidation of the martech landscape and find out what it means for your marketing strategy.
Measuring customer acquisition cost: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: calculating marketing efficiency with CAC.
HubSpot’s August 2024 updates: Enhanced automation, big reporting updates and more
We boiled down more than 100 HubSpot updates to the 14 most impactful for managers and admins.
AI and security are the focus of latest Salesforce acquisitions
Salesforce went on a mini acquisition spree this week to bolster data security and voice AI capabilities.
Google Ads unveils advanced performance planner for YouTube campaigns
Google is also testing a new "Promotions" feature for App Campaigns that can create event-driven promotions tailored for mobile users.
Top tips for onboarding new martech vendors
Facilitate seamless vendor onboarding by exploring contract considerations, setting expectations and communicating effectively.
It’s time to re-think our rejection of third-party cookies
Third-party cookies will become less reliable and less common, but let's not forget why they exist in the first place.
Salesforce sees a shorter, more competitive holiday season in 2024
Expect to see very soft growth in onlines sales in the upcoming holiday season — but here are some ways brands can win.
Google adds generative AI insights, shopping ad campaign goals
Google's new tools offer retailers real-time shopping trends, AI-powered insights and automated inventory syncing.