Marketing operations (MOps)
MarTech is your source for marketing operations (MOps) content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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What people want from email: Tuesday’s daily brief
Plus, “the next few years will be about shifting from internal-focused to buyer-driven strategies."
Demandbase announces major acquisitions, shifts focus from ABM
InsideView and DemandMatrix will be integrated into a broad B2B go-to-market offering
Marketers aren’t breaking the third-party cookie habit: Friday’s daily brief
Plus, increased interest in premium programmatic
Consumers are in charge more than ever: Thursday’s daily brief
Consumers now prefer virtual to real world window shopping
Identity resolution spend projected to reach $2.6B in 2022
Changes in cookie availability, location data and privacy regulations make ID resolution solutions more important than ever.
B2B marketers rely on marketing automation: Tuesday’s daily brief
Plus the privacy wars and fake ecommerce listings
Most marketers expect to attend in-person conferences by early 2022
But as employers once again allow staff to travel, professionals are also growing fonder of virtual events.
How an SMB embraced digital transformation during a pandemic
As the pandemic caused demand for packaged foods to soar, SIGMA Equipment responded by implementing a CRM
The identity race heats up (again): Friday’s daily brief
Plus an SMB's CRM journey and missed opportunities to address climate change
HubSpot debuts Operations Hub
The new offering aims at helping operations to be strategic rather than reactive, and promotes a unified RevOps philosophy
Driving customer adoption of clean energy-as-a-service
How CleanChoice Energy is using Braze to drive experiences that promote clean energy products
SEO platforms, Agile getting it “done”: Tuesday’s daily brief
Plus, the latest on social from The Harris Poll and Sprout Social
The importance of defining “done” in agile marketing
It might be time to consider adopting a formal Definition of Done
Don’t give Gen Z bad digital experiences: Monday’s daily brief
Plus protecting brand reputation on Google
Customize your email marketing with the power of personalization
Real-world examples of how you can make personalized recommendations when your email is opened - not when it’s sent.
How you handle email replies matters for great customer experiences
If your "reply-to" handling is automated, you might be missing an opportunity
A new collective to fight adtech fraud: Friday’s daily brief
Plus Real Story Group's new martech vendor map
Small agencies stay positive while taking on debt: Thursday’s daily brief
Plus, who is your ideal MarTech keynote speaker?
Different experiences with free and freemium software trials
How marketers find the right solutions in disruptive times
Digital asset management (DAM)
What can you do with a Digital Asset Management solution?
7 use cases that prove why you should care about DAM.
Stumbling blocks to digital transformation: Monday’s daily brief
Plus, does your martech measure ROI?
Drive customer engagement with the power of personalization
Create email campaigns with personalized recommendations at the moment it’s opened - not when it’s sent.
Digital asset management (DAM)
7 use cases that prove why you should implement DAM
Learn about the solution that serves your business needs: workflow, media usage and future content strategies.
Most U.S. marketers ready to quit in last year
Sobering data from a new Sitecore survey
Accelerating the ABM customer journey
Pepperjam's experience with the new Journey Acceleration Measurement solution from Madison Logic
Equinox’s forced trial, virtual meetings best practices: Tuesday’s daily brief
Plus, streaming is soaring. Will data collaborations rise to the occasion?
Visual storytelling, Verizon Media: Monday’s daily brief
Plus, will Facebook do a Clubhouse thing?
Maryland’s digital ad tax, Gen X work habits: Friday’s daily brief
Plus, a major adtech acquisition
State of Email Marketing 2021 Benchmark Report
Learn what separates high-performing email marketers from the rest of the pack.
Integrate launches the Demand Acceleration Platform
As buyers build their own journeys, B2B marketers are engaging further down the funnel than ever
B2B marketing trends shaping 2021
Know the trends and set yourself up for success for the rest of the year.
YouTube experiments with automated lists of products detected in videos
The lists are an extension of Google's recently announced commerce experiments.
Pandemic shifts, call-in customers: Tuesday’s daily brief
Plus, SMX Create Early Bird rates
Heineken USA builds ‘golden consumer records’ to enable 1:1 relationships with customers
The alcoholic beverage company shares how it overcame third-party data challenges by launching a first-party data strategy.
2021 U.S. digital marketing salary and job trends guide
How much should you earn — or pay? What does it take to get hired — or attract top candidates?
Virtual events, agile teams: Thursday’s daily brief
Plus, Salesforce's ABM tools and Amobee's new identity partner
Salesforce introduces new AI-driven ABM capabilities
Marketing and sales will now be able to target campaigns at accounts, not just individual contacts at account
MarTech Day 1 rundown: Wednesday’s daily brief
Plus, AI for performance-driven language
MarTech: Chasing the changing customer
Marketers and customers are locked in a continuum of ongoing change
Should you go all-in on ABM? Monday’s daily brief
Plus customer sentiment by industry