MarTech » Marketing Operations » B2B marketing trends shaping 2021

B2B marketing trends shaping 2021

Know the trends and set yourself up for success for the rest of the year.

Cynthia Ramsaran on March 23, 2021 at 5:39 pm | Reading time: 1 minute

During 2020, more than two-thirds of customers said the way they buy has completely changed, according to a global survey from Salesforce. Those same people said COVID-19 requires brands to enhance their digital capabilities.

Join Salesforce for a live webinar, where you’ll get a sense of what your customer expects and how to set your strategy up for success in 2021. You’ll also get tips and best practices from Jordan Speirs, director of strategic partner marketing at Vonage, who will reveal how the brand is putting key trends from 2020 into action.

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About The Author

Cynthia Ramsaran

Cynthia Ramsaran is director of custom content at Third Door Media, publishers of Search Engine Land and MarTech. A multi-channel storyteller with over two decades of editorial/content marketing experience, Cynthia’s expertise spans the marketing, technology, finance, manufacturing and gaming industries. She was a writer/producer for CNBC.com and produced thought leadership for KPMG. Cynthia hails from Queens, NY and earned her Bachelor's and MBA from St. John's University.