Email marketing
MarTech is your source for email marketing content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, the latest data to help you work smarter and make better decisions, and our email marketing buyer’s guide.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
Why we care:
Email marketing remains a cost-effective way of reaching audiences and driving outcomes. Because of the volume of email customers receive, there is a growing emphasis on personalization and the use of engaging dynamic content. Also, while email optimization has endured as essential for marketers to master, new challenges tied to inbox algorithms and deliverability have added technical considerations that marketers need to manage.
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Benioff beats up on Facebook: Monday’s Daily Brief
Eveyone is talking and writing about Facebook — for a range of reasons, none of them very good.
Facebook’s failure highlights why email reigns
How email marketers seized the chance to capitalize on the Facebook/Instagram outage.
Mailchimp helps SMBs optimize email campaigns
Content Optimizer checks email campaigns for best practices against Mailchimp's extensive campaign data-sets.
Watch for inflated email open rates now that iOS 15 is out
While Validity has updated its platform to clean up open rate data, marketers think you should move on from opens altogether.
How GreaterGood used personalized email to boost sales and charitable transactions
The charitable giving company leaned on a trigger-based email platform to increase sales and transactions by over 60%.
iOS 15 is out, but marketers can shake off the loss of email open rates
This is not a channel-ending event for email. Clicks and associated behavior on the website are better indicators of intent.
How BIMI will boost brand recognition, email engagement
Validity Email Strategist Danielle Gallant discusses the importance of BIMI in brand recognition and email engagement.
Stensul integrates its email creation platform with Slack and Teams
Email creative activity will now be directly shareable through the major collaborations platforms.
How testing can give your email marketing a conversions boost
Holistic Email Marketing CEO Kath Pay shares tactics for getting the most from “the original push channel.”
How contact tracking tech can reconnect brands with former customers
Technology can help companies find B2B contacts — including marketers — that have changed jobs.
Automation, email, CRM among major marketing tools replaced in the past year
Our data showed that marketing organizations replaced a large range of tools, some very central to marketing activities.
Email marketers don’t have time for shiny new things
How to diagnose if you're wasting your time chasing the bright-and-shiny.
Neuroscience: Video makes people happier than text
Study finds video messages can help break the overall negative mood of business inboxes.
Good human marketing: Wednesday’s Daily Brief
Plus news from Neustar and Drift.
5 email marketing lessons learned in the pandemic
And how to apply them to your email marketing program.
Good riddance, open rate: How Apple’s change will make you a better email marketer
Kath Pay explains the four steps you should take to update your email strategy.
Apple’s email privacy crackdowns will not destroy email marketing
But new modes of measurement, first-party data and, of course, a doubling-down on customer experience could make the channel even stronger.
Nurturing leads or unsubscribes: Marketoon of the Week
Email can get a customer so close, yet so far.
A roadblock for FLoC: Monday’s daily brief
Plus Apple's latest privacy move and its threat to email marketing.
Breaking down MarTech’s Email Marketing Periodic Table: Friday’s daily brief
Plus, learn how to conduct systematic audits of your email marketing data.
Losing open tracking will not kill email
Especially if Apple's move prompts marketers to focus on more relevant metrics, and the message itself,
Let’s go shopping — for more and better data
Work through these steps to ensure you have the data volume you need without sacrificing accuracy.
Ops, chemistry and creative: Friday’s daily brief
Creative automation vendor Celtra partners with Pinterest.
Customize your email marketing with the power of personalization
Real-world examples of how you can make personalized recommendations when your email is opened - not when it’s sent.
How you handle email replies matters for great customer experiences
If your "reply-to" handling is automated, you might be missing an opportunity
State of Email Marketing 2021 Benchmark Report
Learn what separates high-performing email marketers from the rest of the pack.
What to know about email marketing in a pandemic world
Data hygiene and personalization required for successful campaigns.
Tips for optimizing holiday email marketing campaigns
Focus on lists and personalized content to break through the noise.
How to bring more value to your email marketing
Adding value to email marketing will be extremely important in outreach to Generation Z.
10 tactics to improve your email marketing campaigns
From mobile responsiveness to A/B testing, these tips are essential to getting your message to your customers.
Email martech consolidation shows just how important deliverability is
Email marketers need better insights — and vendors are acquiring products and talent to meet their growing demands.
Brands are neglecting transactional emails, leading to deliverability issues and lost customers
Latest email benchmark report indicates that email senders recognize the importance of transaction email, but aren't prioritizing user experience.
Why email marketing should work, and why it often doesn’t
Email might not be the sexiest way to promote your business, but if you put in the time and effort, it can be one of the most profitable ways to grow.
Webinar: Emerging Elements for Email Marketing in 2020
Join us as we dive into five emerging elements that will change email marketing as we know it.
Litmus adds key features to email marketing platform
The company added new testing capabilities for dynamic content, additional insights into subscriber behavior and streamlined capabilities with updated integrations.
Here’s what to expect in paid search, email marketing, spending and more during the BFCM stretch
We're entering the busiest shopping week of the year, with an expected $30 billion to be spent during the next five days, according to Adobe.
How to perfect your email marketing strategy this holiday season
Authentic and relevant messages personalized to holiday shoppers will help foster customer loyalty and retention.
Last-minute tips to get your email marketing in shape for Black Friday and Cyber Monday sales
How to stand out in your subscribers' inboxes during the holiday rush.
Email marketing: Essential content elements
The structure, style and subject line you use for your emails are critical to their success or failure.
iPost adds Magento integration to connect customer data for more personalized email marketing
The full native integration gives iPost users the ability to use Magento behavioral and transactional data to inform email personalization.