Ecommerce
MarTech is your source for ecommerce content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
Why we care:
Shoppers are increasingly using digital channels to buy products, even when they visit physical stores. It’s no longer a question of if your customer is online, but how you can use specific touchpoints to help them on their journey. This transformation in experience brings retail chains, direct-to-consumer brands and even traditional consumer packaged goods in closer competition as they all strive to deliver the seamless purchase options their customers prefer.
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PolyientX launches self-service NFT platform
The platform is no-code and aims to deliver an NFT-based loyalty and rewards program.
Digital out-of-home branches out with programmatic
The DPAA Global Summit showcased how DOOH plugs into the larger adtech world to connect omnichannel campaigns.
Lowe’s and Yahoo team up for retail media partnership
Yahoo’s DSP and ConnectID will support off-site media experiences through Lowe’s One Roof Media Network.
Marketing beyond boundaries at Opticon
Optimizely advocates for experimentation, collaboration and orchestration as it rethinks its DXP.
DoubleVerify announces measurement tools for retail media networks
Advertisers, will have access to pre-campaign activation, measure and post-bid filtering tools.
Walmart launches Roblox metaverse experiences
Walmart Land and Walmart’s Universe of Play target core Roblox users ages 17 to 24.
Marketers need to be ‘always-on’ for holiday shopping
Research from Gartner suggests consumers will not confine holiday shopping to the holiday season.
Financial concerns threaten the 2023 holiday shopping season
As COVID concerns decline, worries about the financial impact of a recession have soared.
3 things customers expect from marketers to prove that they’re human
Put the human touch back into AI-powered marketing automation by affirming these values.
Customer relationship management (CRM)
Salesforce unveils features to boost automation for marketing and sales
Marketers can create and share segments with CDP, enhance them with additional account attributes and activate engagement across channels
Amazon to allow merchants to email customers directly
The commerce giant is launching a solution to help third-party sellers re-market to segments of their audience.
Optimizing the online experience for disabilities improves it for all customers
43% of people with disabilities abandoned an online purchase because of accessibility issues.
What will have the biggest impact on consumer holiday shopping?
Brand loyalty is out, retail loyalty is in -- if there's a deal.
Deflation comes to ecommerce as online prices fall 2% in July
Adobe Digital Price Index's first price drop since January 2020.
Attentive launches text-to-buy solution with Shopify’s Shop Pay
Marketers can expand commerce through SMS campaigns and improve text experiences.
Managing the unpredictable: Getting marketing, sales and operations aligned
Supply chain uncertainty requires marketing, sales and operations to align despite differing goals and incentives.
How Under Armour’s Curry Brand shoes are taking off in the metaverse
What marketers can learn from Under Armour’s roadmap for “NF3s.”
Managing the unpredictable: The inventory conundrum
Too much inventory or too little? What matters is striking the balance that will keep the customer satisfied.
Brands’ cost-cutting moves are costing them customers
62% of U.S. consumers say they'll stop buying from brands that engage in shrinkflation.
Gap partners with DOGAMI to release pet-themed NFTs
Users in the “petaverse” will gain NFT access to Gap swag for their virtual pets, beginning July 27.
51% of consumers would leave a brand if digital experience isn’t as good as in-person
PwC survey finds younger consumers are more likely to switch brands.
Prime Day contributed to significant ecommerce growth this year
U.S. online spend for the two-day event totaled $11.9 billion, up 8.5% from 2021
Online inflation slows for third consecutive month
As "real world" inflation hits a four decade peak, prices online continue to drop.
Amazon Prime Day returns while retail and ecommerce rivals face inventory challenges
Marketers should take this opportunity to leverage in-store sales and gear up for an extended holiday season.
Build-A-Bear using data to make itself into an all-ages brand
Build-A-Bear drives ecommerce with a new company, HeartBox, and with online birthday promotions.
Worsening economy has more shoppers getting online info before making in-store purchases
76% search online for reviews and better prices before buying in store.
Movable Ink’s Da Vinci thinks outside the campaign box
Movable Ink's new Da Vinci AI offering is aimed at serving lifetime customer value rather than immediate revenue maximization.
What you need to know to grow your ecommerce business
The trends that are dominating the online market, and how you can keep on top of your customers’ changing needs and expectations.
Digital revenues skyrocket for B2B businesses
40% of income now comes from digital channels, up from 28% two years ago.
Salesforce launches pilot NFT cloud
Plus multiple enhancements to Commerce Cloud and Marketing Cloud, including a Commerce Marketplace.
Salesforce partners with TikTok for social commerce
Salesforce Commerce Cloud adds booming video platform TikTok to its battery of sales channels.
Instacart launches shoppable ads
Top CPG companies, including PepsiCo and Dove, are piloting shoppable videos and display units set for wider release later this year.
What you need to know from Google Marketing Live
Here's a recap of the marketing news from Google's annual event, including Automation, Performance Max, YouTube Shorts and more.
How a smart email strategy helped Apple Rose Beauty thrive during the pandemic
The boutique beauty brand used ActiveCampaign’s CX technology to level up their customer communication strategy, successfully pivoting to online sales during the pandemic.
Online inflation is beginning to ease
The Adobe Digital Price Index sees ecommerce price increases finally slowing.
Improving website search was key to boosting Paul&Shark’s ecommerce revenue
Algolia's visual merchandising helped Paul&Shark improve search relevance and speed, leading to increased conversion rates.
How Blackcart’s ‘try-before-you-buy’ software is helping Mohala sell sunglasses
Mohala needed to offer customers a hands-on experience in order to demonstrate the appeal of their unusual eyewear offering.
Social media advertising projected to more than double by 2028
Popularity of social media is a certain thing in uncertain times.
Worldwide spend on marketing to hit $4.7 trillion by 2025
US and Chinese companies accounted for 53% of all spending in 2021.
Google Cloud announces general availability of Retail Search
This offering enables retailers to benefit from Google's advanced search capabilities on their own websites.