Ecommerce
MarTech is your source for ecommerce content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
Why we care:
Shoppers are increasingly using digital channels to buy products, even when they visit physical stores. It’s no longer a question of if your customer is online, but how you can use specific touchpoints to help them on their journey. This transformation in experience brings retail chains, direct-to-consumer brands and even traditional consumer packaged goods in closer competition as they all strive to deliver the seamless purchase options their customers prefer.
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What you need to know from Google Marketing Live
Here's a recap of the marketing news from Google's annual event, including Automation, Performance Max, YouTube Shorts and more.
How a smart email strategy helped Apple Rose Beauty thrive during the pandemic
The boutique beauty brand used ActiveCampaign’s CX technology to level up their customer communication strategy, successfully pivoting to online sales during the pandemic.
Online inflation is beginning to ease
The Adobe Digital Price Index sees ecommerce price increases finally slowing.
Improving website search was key to boosting Paul&Shark’s ecommerce revenue
Algolia's visual merchandising helped Paul&Shark improve search relevance and speed, leading to increased conversion rates.
How Blackcart’s ‘try-before-you-buy’ software is helping Mohala sell sunglasses
Mohala needed to offer customers a hands-on experience in order to demonstrate the appeal of their unusual eyewear offering.
Social media advertising projected to more than double by 2028
Popularity of social media is a certain thing in uncertain times.
Worldwide spend on marketing to hit $4.7 trillion by 2025
US and Chinese companies accounted for 53% of all spending in 2021.
Google Cloud announces general availability of Retail Search
This offering enables retailers to benefit from Google's advanced search capabilities on their own websites.
Braze for Commerce will deliver personalization powered by first-party data
Braze has released a set of solutions to help retail and ecommerce brands leverage zero- and first-party data in a no-code environment.
Snowflake launches Retail Data Cloud
Security features allow sharing data without movement and risk of revealing customer info.
How marketers on Amazon can still launch and grow brands
Heyday’s CMO Reema Batta and Amazon veteran Jason Boyce share ecommerce strategies for a competitive marketplace with big rewards.
Good morning: Let’s talk about retail
Retail customers have been empowered by digitization and they're loyalty is up for grabs.
Unbounce acquires LeadsRX marketing analytics
The conversion intelligence platform adds marketing performance analytics and attribution.
When it comes to prioritizing digital experiences, it’s either now or never
In this webinar, we examine the martech that brands like New Balance and lululemon use to power their digital experiences.
Ecommerce spending broke holiday records in 2021
U.S. consumers spent a record $204.5 billion online in Nov and Dec.
How to extract value from zero-party data
Learn a set of strategies to encourage your customers to voluntarily deliver data about themselves and their preferences.
Yahoo’s new partnership with MikMak brings native ads and analytics to CPG brands breaking into ecommerce
E-commerce advertisers will have access to demographic, psychographic and behavioral insights.
2022 Predictions: Ecommerce everywhere
Social commerce, shoppable ads and how ecommerce buying will evolve in the new year – and even impact offline retail.
Good morning: Pricing is also messaging
Plus, marketers respond to Omicron in our Events Participation Index.
Ecommerce marketers weigh shipping hikes in 2022
Shopify reports increases by major carriers, including USPS, UPS, DHL Express and Canada Post.
Criteo negotiating to acquire IPONWEB
The commerce and media platform adds significant adtech capabilities.
Brand familiarity drives social commerce
Knowing about a brand makes shoppers overwhelmingly more likely to buy from that brand on social.
Cyber Monday set to be biggest spending day of year
Updated. E-commerce is up overall for the month of November.
Adobe updates its holiday shopping predictions
Despite supply chain worries, expect records to be smashed in digital spending this season.
How publishers can implement a CDP to improve customer experience and support ecommerce
Dennis Publishing walks through their transformation using BlueConic.
Coveo adds Qubit to boost AI-driven commerce
These two AI-based commerce solutions could prove complementary.
Yahoo partners with Shopify in ad deal
SMBs will have access to Yahoo ConnectID and Dynamic Product Ads for quick campaign deployment to relevant audiences.
Automation, email, CRM among major marketing tools replaced in the past year
Our data showed that marketing organizations replaced a large range of tools, some very central to marketing activities.
Talkwalker acquires Reviewbox as UGC importance grows
The deal combines two key areas for customer insights: social media and reviews.
Constant Contact to expand capabilities through SharpSpring acquisition
E-commerce provider will pick up lead gen and CRM capabilities when it acquires SharpSpring.
Voice, video, Shopping Graph: A marketer’s guide to Google I/O announcements
Also, improvements to in-app deep linking capabilities.
AGI’s year of digital transformation
How the global food infrastructure giant reinvented itself as a content powerhouse.
Reinventing websites for brands and ecommerce: Monday’s daily brief
Plus, Martech is hiring
Unified ID 2.0, ecommerce Shopper Experience: Thursday’s daily brief
Plus, Yelp expands Waitlist for disrupted diners
SEO year in review 2020: COVID forces platforms to adapt their local and ecommerce offerings, and more
Even a pandemic couldn’t slow down developments in the search industry. Here’s our recap of the year’s most important stories and news.
How Cuisinart cooked up a new ecommerce website
How Cuisinart rapdily re-purposed their ecommerce site.
4 ways to make your ecommerce experience engaging and bright
The stakes for retailers are higher than ever this holiday season. Get ahead of competitors by offering a rich visual experience.
Building a better Budweiser eCommerce platform
AB InBev found the commerce and supply chain features it needed in VTEX.
How to prepare your ecommerce ad strategy for an uncertain Q4
What your eCommerce ad strategy should look like for Q4 based on COVID-19’s impact in the first half of 2020 and predictions for the quarter.
Release Notes: Jivox launches purchase predictions for eCommerce
The solution generates and actions real-time purchase predictions.