Taboola amplifies Bombas 2020 Pride Collection

Taboola, the content discovery and native advertising platform, today announced that it has been partnering with apparel brand Bombas to promote its 2020 Pride Collection. The campaign has reached more than 1 million people since it was launched in late May, and Taboola has driven nearly 20 percent of the traffic to the initiative.

How did they do it? “Once Bombas agreed to partner with us, it was simply a matter of receiving the creative units they wanted to run, deciding on the audience segments to target, which included their website visitors, and making the campaign live,” said Dave Struzzi, spokesperson for Taboola.

Bombas and Taboola recently announced a limited-edition Pride line of socks. For every pair of Pride socks purchased, Bombas will donate a pair of socks to people in need in the LGBTQ community through The Ally Coalition.

The campaign has made use of Taboola Feed, a content recommendation model that allows advertisers to reach audiences via a feed format that lives on thousands of premium publishers. Taboola Feed can offer outreach to nearly 1.5 billion people.

Why it works. “The feed is unique because it lives in premium environments,” said Struzzi. “This lets brands position themselves seamlessly on the world’s best websites when people are looking to discover something new.”

The companies have partnered before, but this is the first time for the Pride campaign. With a week still remaining in June for Pride month, Bombas is already seeing 10 percent of its conversions coming from this campaign alone, with a strong clickthrough rate.

Why we care. By driving results for Bombas, Taboola not only amplifies Pride Month, but also indirectly helps drive a timely charitable initiative from the Ally Coalition, founded by the band FUN to support organizations which raise LGBTQ awareness and help LGBTQ youth.