Spotted: Facebook Trending News Displaying Multiple News Categories

A test spotted in the wild shows Facebook's Trending News acting as newspaper with specific sections -- all while still maintaining the hottest news above the fold.

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On Facebook, the Trending News stories that users have seen were likely to be the biggest, blockbuster stories. Until now. AdWeek has spotted a new iteration of Trending News that breaks up the stories into more consumable sections:

Facebook-Trending

In the example found in the wild, the main trending articles still existed, but five specific categories were also present: Politics, Business, Science & Technology, Sports and Entertainment. While this is currently just a test, breaking this up would make sense for users who look to Facebook for news. It may also be a boon for marketers that have content that fit into specific category niches. Instead of needing to swing for the main trending fence, this functionality gives brands the ability to hit singles into a specific niche.

For more information, see AdWeek.


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


About the author

Greg Finn
Contributor
Greg Finn is the Director of Marketing for Cypress North, a company that provides world-class social media and search marketing services and web & application development. He has been in the Internet marketing industry for 10+ years and specializes in Digital Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.

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